Is your site suitable for the user experience?

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I am very unfair to some small and medium-sized enterprises in China, because some unprofessional network companies seem to tease them. In my opinion, the establishment of enterprise website is a very prudent thing, should take seriously, and these network companies to help enterprises set up a website is often very unsuitable to visit. Some corporate clients often find me in the hope that Robin can help them find their website without helping them to start their online business. I've seen a lot of consultants ' websites and found a lot of problems. Here are some of my insights:

1: Disregard the site's degree of liveliness

A website is done, it may be a few months or years will not have information updates, this is what Robin saw the existence of the enterprise site phenomenon. Every business will expect a lot of visitors to visit their site, and will often return a visit, but a long-term will not update the site how to win the attention of visitors? Web companies in the company to do site planning time should think about this problem, They should be helped to develop a section that allows visitors to understand the industry's latest development and access to learning. Remember, every visitor is very curious, if you can catch their curiosity, the site will be very lively degree of liveliness, which contributed to the acquisition rate of visitors is a considerable assistance.

2: lack of online interaction

If you visit a lot of small and medium enterprises of the website, you will find that customers through the site to contact the enterprise is nothing more than three kinds: telephone, email and message book. And many enterprises have adopted the telephone and e-mail contact, as long as a small number of enterprises to enable the original message and the consultant interaction. Online interaction, direct and clear without a lot of cumbersome operation, this on both sides of the interaction is greatly reduced the cost, why not?

3: Not conducive to marketing development

Many enterprise customers are gradually recognized the importance of search engine marketing, especially search engine optimization. However, when Robin to their site to stop the diagnosis analysis of the time found that a lot of unreasonable planning for the implementation of search engine optimization strategy to decorate the obstacles, such as the use of a large number of flash and the dynamic process of conscious enthusiasm.

4: Do not test the patience of visitors

Many of the home page of the Enterprise website is a big enterprise propaganda flash, this kind of practice good? According to the domestic network status, a such large flash all download the end of the ordinary demand 10 seconds of time, sometimes points even more time will be required. Robin has stopped a few surveys of Internet users ' behavior, and the average patient's web page turns out to be within 8 seconds, and if the information on the page is important, they will be willing to spend more time waiting for the page to open. A flash download time is equal to or greater than 10 seconds, and large local visitors can tolerate the waiting time is less than or equal to 8 seconds, I think you should be very clear what visitors will make choices.

In addition, the Flash movie information search engine is difficult to crawl, this will be the site launched Search engine optimization brings great inconvenience. As a corporate website, you should be very clear about the purpose of establishing a website. The Enterprise publishes the website is wants after the network to its brand stop propaganda and helps to push up the on-line sale, but many enterprises especially value the website design and the animation effect. How to evaluate a website can win? That depends on whether the site has a person to visit, and there is no one through the site to buy products or services!

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