Is your website basic SEO optimized?

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The continuous development of network marketing industry. Search engine in order to better improve the user experience, constantly update the algorithm. Select the search results page for the most relevant web site of high quality. There are a number of strategies to improve your Baidu, Google and other search engine site rankings. However, in implementing the strategy, should first check the site's basic SEO optimization done? In this article, Huizhou SEO will explain a good SEO optimization based on the elements included, how to maximize the use of it.

A good basis for SEO optimization

URL address

Your URL should be linked to the content of the page is clear and representative. Keywords in the URL address must be separated by dashes (-) instead of underscores (_) or other characters. But if your site has been underlined, then you do not have to change to dash, so that the search engine to index, not worth the candle. You need to make a simple URL address, because too many characters may give people a malicious Web site's hypothetical, nor easy to maintain.

In your site to increase the site navigation, segmentation good keywords in the Web site and the establishment of a clear and concise URL, so that the search engine to get a higher ranking position.

Image label (ALT, title)

Since search engines cannot "see" The images on your site, you must name them in the META tag (alt tag) of the image to tell the search engine what this picture is. Write the description in the Alt tab as much as possible, because it helps you to adjust the target keyword density, but very small pictures (such as: more+) suggest not to Alt tag, will actually its reverse, let search engine think you are intentionally doing keyword stacking. In addition to setting the title tag of the image (the mouse on the picture above will appear title tags inside the content) is also very important, it is inevitable that the picture can not be successfully loaded, this time it played a role, effectively improve the user experience.

Web meta information (title, keywords, description)

Web meta information can be introduced to the user what is your Web page, title (title) generally no more than 70 characters; the keyword (KeyWords) generally does not exceed 100 characters; the description (Description) generally does not exceed 150 characters. The key word is to tell the search engine to set your target keywords (the user is not visible on the front end); The description is the content of the attraction reader that contains important keywords, and they also affect many people deciding whether to visit your site, not just the title of the site. Also, if you manage a brand, a company, or a well-known personal site, it is important that his keywords appear at the beginning of the title tag.

Define title tags (H1, H2, H3, H4, H5, H6)

Use to define content titles, and let your site be inspected by search engines. The definition headings should be strictly in order from large to small, H1, H2, H3, H4, H5, and H6. It is recommended that each page have only one H1 label and use other tags sequentially (do not skip to the H4 without the H3 tag after using the H2 tag), and use them to be useful for the site when competing for keywords, but not to abuse them.

A site map (sitemap)

A sitemap makes it easier for search engine spiders to crawl your site. It lets web spiders crawl into the content of the site (pictures, videos, etc.) that you guide. There are several different formats of site maps (XML, RSS, TXT), XML file format is the most Web site selection.

A Robots.txt file

The robots.txt file is a text file in the root directory of a site. Robots.txt is a protocol, not an order. Robots.txt is the first file to view when visiting a Web site in a search engine. Web site through the robots protocol to tell the search engine which pages can crawl, which pages cannot crawl.