Is your website optimized correctly?

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With the development of Web site optimization technology sharing resources Open, we have learned more and more Web site optimization methods. Many novice optimizer in contact with these technologies, robust applied to the Web site, and here the writer Dan to say is that this optimization method is correct?

At first, I have also said that the site optimization should be early start, in the Web site before the need to be some of the necessary optimization techniques to apply. In fact, in some website optimization process, I found that premature optimization for the site, especially small and medium-sized enterprises and no advantage, often extremes, too far.

Many seoer may have the question, is not some website optimization cannot use to the website?

Here I want to emphasize that every optimization technique can be applied to the website, but not every skill should be applied. Many optimization techniques have been applied to some enterprise websites not only have not achieved the desired effect, but will produce some negative effects, such results must be no seoer do not want to see. The following author will work experience with you to share some, I hope we can take warning.

First, the site map of the wrong application, resulting in a reduction in the overall site score.

We know that many sites have site maps, the purpose of the search engine to facilitate crawling, so as to increase the collection of sites in order to improve the site keyword rankings. In fact, the site map has no direct or indirect impact on the promotion of keyword rankings. And for most small and medium-sized enterprises is completely unnecessary. We are very clear that the role of the site map is not to crawl the search engine content, through the site map submitted to crawl, so as to complete the capture collection, the technique is used in large and mega-sites.

When the small and medium sites use the site map, due to the direct written by the program, it is easy to the site does not do a good job of the worthless pages included, such as 404 pages, blank pages, dead link pages, landing page and so on. When these worthless pages are indexed by search engines, the comprehensive scoring of the site will result in a lower overall score due to these superfluous pages, thus affecting the entire website optimization process.

Second, pseudo static abuse, resulting in the weight of the page is dropped.

When we browse the site, it will be clear that many sites have adopted a pseudo static form. Pseudo-static application is mainly in order to ensure that the spider in the crawl will not be caught, lost phenomenon, to enhance the site keyword does not have a direct role. Probably a lot of seoer will say search engine like such a program, and the fact that the author said Spider itself did not judge the function, mainly by the late search engine screening mechanism to carry out. This means that the existence of pseudo static is not necessary, so what kind of site for pseudo static? In the summary of some predecessors, we can conclude that pseudo static can be used when the path parameter is over three levels, and the path parameter is less than the data.

Of course, there is always a special situation exists, that is, when a Web site more than a long time to form a complete collection system, regardless of the number of pseudo static parameters are no longer necessary. Because of this situation, a lot of web pages have been included, reckless to do pseudo static because of the path of the sudden change in the site caused by the crash, so that many of the weight of the Web page is down right. Such a situation would at least maintain an update cycle of four weeks, which would typically cause huge losses to the site.

This is the author in the past optimization experience to see, because did not understand the site's situation began to optimize the drawbacks. So for the site, how to optimize the right is reasonable?

First, in the website before the official online, it is best to choose the level two domain name for debugging, and so on without errors in the official upload. In this process, we do not have to worry about the two-level domain name will be included, even if it is included, we also know that direct do 301 to redirect, for the site is a benefit and no harm.

Second, the site on the early stage, a lot of content has not been filled with the site, this time remember not to do robots, pseudo static, internal chain layout, such as optimization skills, because these we can be fine-tuned later on, the site will not have the impact of power down.

As the site of the seoer we want to clear the final goal of the work, in the optimization of the work must be clearly understood, not every site will be applied to each SEO optimization skills, for medium and large web site to apply the skills to small and medium-sized sites may be "poison", so do not take for granted site optimization

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