Is your website still updated in 2013?

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New Year atmosphere, do the same website, in the past 2012 years the search engine has made a lot of adjustments to the algorithm, but for the webmaster Daily SEO optimization Work also made a number of adjustments and changes, such as the erection of the chain, the release of the chain, etc., however, there is no alternative or the content of the site update, This job is usually a very interesting thing for a webmaster, so a lot of webmaster is purely because of the renewal of the site to update, so that we feel tired, and not very good to attract users, so eliminate for the update to update, to create a real user to provide quality platform is the key.

So how can we be enough not just to update the site daily updates, the real intention to do a good job of content, to do what users need to do? Today's small series to share some of their views, I hope to help you.

(a) Focus on the essence of content, do not trifles.

Since the small part of a clean Taobao men's shoes site for example, in this site's men's Shoes information column is trifles, the relevance and importance of the article, nonsense not to say that the first picture to everyone to see.

From the picture we can see that this site in the "Men's Shoes Information" column published in the content, all are completely unrelated to the title of the column, so for such a practice, even if the column is extremely high, the flow is huge, also can not be very good for the site to bring conversion rate, let alone can have good returns. So in the small knitting seems we carefully to analyze our website, thus customizing the crowd, in the simulation of the needs of the crowd, and thus write the real needs of the content, do not trifles, just for the number of content blindly to update the content.

(b) We can update the picture when no content is updated.

Taobao customers in our industry, sometimes some columns really do not have a lot of relevance of the content to update, in the face of this situation, many friends will choose long-term not to update or as the first said to update some irrelevant content, such a practice is undoubtedly low. So in the customer consultation I face this situation how to do, my suggestion is that, without the content of the article update, we can choose to promote the product in the form of pictures, such as a Web site on the shoes of the article, we have a simple introduction to the baby details, all the pictures to show, This article will not appear empty, but also can better let users see the product.

In this way we update the content every day without worry, but also good to retain users, conversion rate is very good. However, when we take pictures as the main optimization, we must remember to add your keyword in the alt attribute.

(iii) The updated content should be of value and timeliness.

Taobao Guest in our updated content must pay attention to the timeliness of the content, because in our daily updates at the same time, many of the baby is often the shelves on the shelves, then some of our articles in the link is directly 404, for such a situation, small series suggest you through JS form to call the baby link, This can be a good guarantee of the timeliness of the link.

For some other sites, especially some news types of web sites should pay attention to the timeliness and value of because I found that a lot of news sites in the absence of news can be released, will be the content of the early years to turn over the false original again release, for such content, not only no timeliness, but also is not a point of value, So in the face of such a situation, we would rather not hair, do not blindly to hair.

Summary: For the content of the site update, we can not blindly, we must use valuable material to update the content, only in this way can be very good to attract users and spiders, so as to get a good ranking. If we really do not have content to update the situation, we have to learn to adapt some other methods to update OH. Well, today is written here, this article by http://www.name2012.com/Game name site long original share, reprint please bring link, thank you.