Ishin announces user breaking billion recent monthly growth of 10 million people

July 16, Easy letter officially announced the user breakthrough 100 million, NetEase CEO Ding Lei said, easy letter is very important strategic products, the next few years will be a larger investment, hope will be easy to create NetEase in the smartphone flagship social products.

1. Access to 100 million users for 11 months.

According to the official information, easy to believe that the average monthly growth of 10 million users in the past two months, and from 0 to 100 million users, easy credit for 11 months of time.

In terms of user composition, the 19-year-old ~35 users accounted for up to 74%, of which the undergraduate and above education accounted for 81%, urban white-collar accounted for 61%, per capita monthly disposable income of 5000 yuan accounted for 70%.

According to the city ranking, the most easily trusted users are Guangzhou, Beijing, Shenzhen and Shanghai.

2. Easy letter is improving social function.

In the 2.8 version, easy letter on-line "ask" and "Carpool" function. Ask the main question of interest, now has accumulated 828,903 questions, the total number of replies reached 8,996,201 times, on average, each problem has more than 10 replies.

Carpool function up to mid-June, a single day to generate thousands of carpool routes, from the number of calculations, more than the total bus line in Beijing.

3. Easy letter has been applied to NetEase's hand tour products.

In the hand of netease distribution, easy letter also played a role, NetEase solo tour "Ninja Must Die 2" online one months, the user volume that is more than 8 million, of which 2 million through the easy letter login. (Wang Congji)