Ishin's dying and a cushion on his back?

In the easy letter launched 3 days (also some people say is 7 days), the number of outgoing users exceeded 5 million, less than one months, easy letter and announced high-quality public accounts more than 6,000, gorgeous after the number is actually huge desolate: Do you use easy letter? If you use it, how often do you open it? My answer is, use, can open two or three times a week, not what attracts me, is fast. You must be very cruel to answer these two questions. Ishin officially released on August 19, 2013, one months later, September 23 Ali officially released contacts (July on the gray Line). Two products are mighty came, but the smoke dispersed, the fact is that the letter is dying, the exchange is also busy cushion back: The people have recently burst into the internal mail said that the end of November Ali employees of the "Contacts" contact external users of less than 100, the end of the year to eliminate red envelopes. This is still in the personal authority through the company's rule of law, completely did not rely on a certain system and steps to promote the progress of work. Alien requirements not only in the interior by a lot of staff privately talk and disgust, and outside also not optimistic about this random and no way of the KPI. Micro-letter, easy letter and contacts are tyrants, behind the strong companies and funds, manpower, technology and other resources to support, why do I not optimistic about the letter and contacts? The reason is as follows--1, the time is not right, all avoid talking. Micro-letter as early as January 21, 2011 on the official line, after two years of development, to 2013 years, easy to believe and contacts only as competitors appear in the market, the timing is completely wrong, talk about what development? 2, large area reproduction, the function bright spot is not enough. Based on the mobile internet age of social chat tools, easy to believe, communication and micro-letter functions of a large area of similarity, in addition to the easy letter message free, after the reading is burned, and no other update bright spots, lack of competitiveness. 3. Once the user's social relationship is established, the cost of migration is enormous. The micro-letter came two years earlier, with more than 400 million users in China having a social relationship based on micro-letters, after the advent of easy letter, just by sending traffic or other concessions, or even Ali cut off the micro-letter interface, is just want to play Taobao, so that can let ta migrate to new mobile social chat tools come up, friends are playing micro-letter, Let me go and play with the quiet, easy letter or the traffic. The same is true for millions of subscription numbers and service numbers on the micro-credit public platform. 4, micro-letter introduced new features, user stickiness enhanced. Micro-letter 5.0 release, from the hit of the people to fight every day to eliminate, rhythm Master to every day, such as cool game launched, plus the introduction of micro-letter payment function, further enhance the user stickiness, depth of users continue to increase. The feeling is that from the micro-letter to pull out, there is no more time and energy to play the easy letter or contacts. 5, a gang of vested interests for the micro-letter endorsement, the heat does not reduce, easy to believe and not for the time being. Like Yupeng from Tencent Micro Bo to the micro-letter, everywhere lectures were sought after, such as the Old Dragon Thief to build micro-letter from the Media Alliance (Wemedia), team warfare, forming a huge advertising alliance value;China Merchants Bank, Chen and so on the establishment of the official micro-trust Nuggets success, too many handsome girl followed the almighty bear and other people to do a micro-trust friend Circle marketing, profitable quite abundant ... They tasted the sweetness, got the benefit, Nature for micro-letter endorsement, easy to believe and contacts seem deserted a lot. Of course, micro-letters are not all good. Although the micro-letter in China Fire is a mess, but I also do not look at its overseas expansion of the road. The smartphone app "line", which is free to call and send and receive information, announced a breakthrough of 200 million registered users on July 21, while line users in India announced a breakthrough of 10 million people within three months. Only from the functional experience, I think line voice call quality is much better than micro-letter. Can feel, the mobile internet age, any subdivision category, the product can not do No.1, it will live very difficult, or even die quickly. Sincerely sympathize with Ali's employees, I wish you an early completion of the aliens issued the "dead mission" to get a red envelope at the end of the year. Also for Ishin Pinch Khan, NetEase and China Telecom joint venture company General Manager Zhang release letter, the short-term goal is six months registered users over billion, active users of the scale of more than 50 million, can be achieved? Li Yan and his little friends are open to the public account of the micro-letter: Yan talk.