Issues needing attention in the promotion and operation of Enterprise website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Compared with the personal website, the enterprise website should consider more problems in the operation promotion. Should pay attention to highlight their own advantages, seize their own target group, better use of the network platform to show themselves. In the network promotion of this process, only clear below these, can really do a corporate website.

Enterprise website is the core of all marketing

1, highlighting the enterprise's own content

In the process of promoting the website, the enterprise should pay attention to the construction of the enterprise's own content, let the user click in, can understand the enterprise situation in detail, and not to browse the website, even our characteristics, what we do is not know.

2, highlighting the practical functions of the site

We said that the website promotion is not our goal, we promote the site out, the ultimate goal is to use it as a media platform for our product marketing and services. So, in the process of building a website, we should always remember what our website is doing and what it can provide to users.

3, highlight the enterprise core products or projects

The internet world is wide and boundless, some things in real life, we can express through the network. However, the daily traffic site is also a lot of users, we do not need to do all the resources, we just need to focus on capturing our target group, to provide our core products or projects, to attract the attention of these target groups, our goal is achieved.

Second, the website content is always updated, the service should be timely

1, the website information dynamic Update

Often updated web sites are easily caught by search engines, but also easy to attract the user's vision. In the process of website construction, we must ensure that our website has new content every day, can provide the newest thing to the user, not the old wine.

2, the interactive between the webpage, the channel, the Forum is stronger

Only in this way, to meet the search engine collection habits, but also to facilitate the recommendation to the user. At the same time, also conducive to users to browse our website.

3, the heavy content construction, the light outward type transformation

In the process of network promotion, the content is always king. In the initial stage of building our website, we tend to focus on the changes in the site, but also on a number of things such as color, structure, and other insignificant place of change, there is no substantial breakthrough. In fact, such a practice is unwise. Finally, you will find that even the previously included articles and pages, perhaps in such a frequent revision process, are lost. So once the site is established, we should turn our attention to the content.

4, information should be highlighted to avoid too professional

To know that every day on the site to browse the user, his level is not the same, we should strive to highlight the focus, our purpose to speak clearly on it, as far as possible in plain language to the user.

Third, the Web page advertisement attention degree question

1, the form of advertising can be diverse, often updated

Enterprises set up a website, to promote it out, the next step is to use this platform for our product marketing services, the most common is to advertise on the site, highlighting the advantages of our projects. Long-term unchanged form of advertising easy to make users produce aesthetic fatigue, not conducive to marketing work.

2, advertising creative can be unique, the feeling is friendly

Network promotion process, product marketing and real life is not the same. The real media to the user's feeling is compulsive, had to see. And the network is not the same, netizens in the process of browsing the site, he can always close the site. Therefore, we give users the advertising to strive for novelty, seize the user's view, let him take the initiative to see.

3, the advertising information is complete

Each promotion page is a perfect advertisement, we need to know clearly where our advertising terminal page is, such as whether to provide a consulting platform. Where we're going to steer the user, these need to be conceived in advance. Also, the advertising needs must be clear, the title of the picture should be just right.

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