Issues to be noted in marketing-oriented websites

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All webmaster are aware of a truth, the promotion of the website, its purpose is either for traffic, or for sale. So how to retain customers, generate more traffic and successful sales of products? User experience is the key! Another way to think, if we are users, want to click in the station to bring what kind of feeling? In particular, do marketing-type site, only users interested in your site, will attract more clicks, the number of visitors generated In order to have marketing opportunities.

The first intuition of a website is very important. For example, if you click on a website, all the content of the text, dense, so that people can not find North, you will continue to look for it? I believe a lot of people like me, are very focused on the visual, no matter how rich the content of the site, SEO How to do is good, but not visually aroused my attention, I will choose to close, unless the search engine only included you this station. However, is this possible? This is related to the design of the site, only the site design, the user experience has risen, in order to cause the user's next click.

Next, a simple share of the author to do marketing station experience:

Page Design

Clear and simple design style, I believe it will be the choice of most users. In the color collocation, the choice of pictures to play a role, the author believes that the entire site color for the logo as the center. The site's colors can be freely provisioned, and the logo, as a corporate image, under normal circumstances will always be used, logo but corporate brand image Ah, this can not change it at will. Second, the picture can play the effect of embellishment, exquisite elegance, with a strong publicity effect, all affect the user's sense of vision. Some webmaster will feel, casually put a map of the appropriate size, and related to the site can be. In fact, the image of the placement of the same will affect the overall appearance of the page Oh, at least always let people look comfortable bar. What we need is the coordination of the whole website, can resonate with the user, so in the detail is to work hard. The choice of pictures, the author suggested that in addition to the site is related to, but also need to have creative, integrated into the essence of the site.

Layout of pages

In the layout of the page, navigation bar, picture placement, the realization of the function is very important, this is the need for a preliminary planning. If the product marketing, then recommend your brand products placed in a conspicuous position, so that users come in the first glance can be found, not to enhance the marketing. Just like you find an interested product, and then go to the homepage, olives must find a long to see, what kind of mood, it is estimated that some users are not so good patience. Put the product, in the user can wait and see at a glance or is very easy to find the case, marketing opportunities have greatly increased, so that the beauty of the site is very important, as we all love "face" ah.

The layout of the content

What kind of content in which module, early is already done homework. The module has, the content guidance is vital, whether the user chooses to use your product, depends on the content introduction whether can attract him to stay. Product characteristics for the introduction of a strong, lively and interesting publicity content easy to attract users, of course, to write a good content is to be a great effort to spend a lot of effort. More is, will be the competitor plagiarism, this is really another headache, so there is the site of the "false original." And I want to say is, if you can form a special style of your brand, when the user is familiar with the first time to think is still your brand Oh, for example: "Pro", Lenovo to Taobao.

Believe that the above three points, for marketing-oriented web site must play a pivotal role. Next is an optimization technique and the service of the website, we do marketing promotion, the details to achieve a bit, but also afraid of marketing is not profitable?