It consumerism is driving a big shift in the business world

I know what you're thinking: consumerism? Have you lost your mind? No, but I do want you to think about the positive impact consumerism has on your business when it comes to cloud applications.

    We as customers, are beginners, in the daily use of cloud computing, and has been for some time. We play music on itunes, we use Netflix to watch movies when we want to watch movies, we check our emails and even money through laptops, smartphones, even cars.

    We never think twice about using the ipad and BlackBerry for personal business--such as waiting at the airport, awaiting refueling or driving at a local McDonald's. As a customer, we know that cloud computing can make us more productive, more intimate with everyone, from the boss to our children. In fact, we know this so well that research shows that the client's cloud service application is up to 90%.

    How does this relate to solution vendors and it channels? Very closely related. Businesses are lagging behind when customers are using cloud solutions and cloud-enabled technology. In fact, most studies show that the average enterprise cloud utilization rate is only 15%. The reasons include the tendency to control enterprise data and squeeze out the evolving value from years of IT investment.

    But as those it investments begin to approach the refresh point, companies realize that their competitiveness can be activated by flexibility, scalability, and cloud solutions, and I predict that those businesses will rise rapidly.

    In addition, because senior decision makers who guide IT investments exist among those who enjoy the power of cloud computing, they are driving the exploration and implementation of cloud computing in the enterprise. And many business organizations understand that with the gradual hiring of skilled employees who want to use productivity tools, their innovations will be at the forefront of the times, always accessible, such as the tools of cloud computing.

    What does this mean for MSP and VAR, which provide cloud services and cloud solutions? This is an opportunity to meet the needs of the business leaders who have learned the benefits of cloud services. The foundation has been tied, and your challenge is to communicate the value of the same cloud services in a business area. How do you do that? Set your goals at the top management level and compare the customer cloud consumer and enterprise cloud values. Do not limit sales to IT departments, even if that is your most carefree place. 75% of Cloud solutions have been booked by CIOs or other business managers.

    It consumerism is driving a big shift in the corporate landscape. "Self-contained devices" force CIOs to open corporate networks through mobile devices and cloud solutions to ensure employee productivity. In Ingram Micro, we believe that 2012 years will lead to explosive growth in cloud services, and our goal is to provide tools that guide programme providers to take full advantage of this trend.
 

(editor: Heritage)