It entrepreneur: choice is more important than effort

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Many friends ask me, which industry has created the most successful entrepreneurs? What industry should the small and medium entrepreneur choose? Then I will not hesitate to give the answer to the IT industry, it industry start-up capital demand is small, its own technology into the effect of funds, and the rapid development of the industry also provides entrepreneurs with more opportunities. And to join the IT industry's entrepreneurial army, the development goals to make further choices is also very important, it industry needs to work hard, but only efforts are not enough, you also need to judge the situation, forecast the future trend, in the right time to make the right choice! The following are some of the experiences and views shared by Ueoblog.

Select products in combination with market trends

For IT industry investors, the choice of a strong brand to cooperate is crucial, upstream channel stability, sustainable development to small and medium-sized entrepreneurs to bring rich returns, but in addition to looking at the brand, choose a good market acceptance, adapt to industry trends of products are also very important. Many investors feel "cool under the tree", as long as the cooperation brand to force, all the products I have to take delivery, but the upstream enterprises will be selling products mixed with unsalable sales to you, if you do not make a reasonable choice, your profit will be greatly reduced, your inventory will also be adversely affected.

Therefore, rely on other brands to supply it entrepreneurs, in the selection of brands, must make choices for products, choose to conform to market trends, the more popular products are very important, and if holding the "win-win" mentality of delivery, desperate efforts to engage in marketing, the end can only be the effect of less effort.

Technology change stock or self-employed

For it entrepreneurs who have core technology, technology swap or raise funds to start their own business is a problem they face, many through the efforts to obtain successful research and development of the patent holders, suffering from the lack of early funds, in the beginning of the venture to choose technology for shares, but because of poor management, not good at marketing products, With the development and expansion of the company, gradually by the investors excluded from the core personnel, the loss of the initiative, holding shares but can not determine the development of enterprise thinking and development direction, eventually dismal end.

Therefore, if the own technology in the industry's development has absolute confidence, technology-oriented entrepreneurs should be through loans and other fund-raising methods to obtain capital, until mastered the rules of the industry and business philosophy, and then look for investors technology change shares. The author is easy to say, but what is the time to choose, it entrepreneurs need to spend more time to consider, lest efforts be wasted.

About the choice of product promotion

Have a product but no one feels, presumably many entrepreneurs have a profound understanding, in the end choose which way for entrepreneurs to do the promotion? This requires entrepreneurs to combine their own product gross margin, focus on the crowd, product characteristics and so make the right choice, if you do is hardware IT products, You need it-type news network combined with the popularity of the forum's publicity, and in the store to distribute a single page, to guide consumers to buy products, if you do is the Internet soft products, it is necessary to use a variety of influential platforms to promote to the needs of enterprises, or Alibaba promotion, or rely on their own maintenance of micro-bo, micro-letter platform "micro-promotion." Choose the right, suitable for their products to promote the platform, in order to have some.

Will the market be hoarding or clearing?

People say the IT industry has created a lot of wealth, many of which are through independent technology, technology research and development in exchange for shares ultimately profit, but also a lot of "market" brought. All goods are no exception, have "quotes" to the industry to create risks and opportunities, 2010 pork has market, to 2011 Garlic has a market, it industry compared to other industries and many, due to the concentration of semiconductor products, such as storage chip production capacity mostly from Korea, computing chips from the United States, Many objective reasons will lead to their price fluctuations, in the market will arrive, is the choice of hoarding to earn profits, or clearance to evade risk, is very important, this is related to the future of entrepreneurs, in this moment, the entrepreneur must make a reasonable choice, in order to remain invincible.

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