It giants dabble in online education market

Absrtact: Online education market is in full swing. After Ali launched Taobao classmate, Baidu launched a good university online, bat last member Tencent also not to be outdone, recently launched the Tencent Classroom. In addition, another it giant netease in the online education market for many years after the latent,

The online education market is in full swing. After Ali launched the "Taobao classmate", Baidu launched a "good university online", the last member of Bat "Tencent" also unwilling to do, recently launched "Tencent Classroom." In addition, another it giant "NetEase" in the online education market after years of latent, finally made big moves, announced the introduction of "Youdao Online education platform." NetEase founder and CEO Ding Lei is said, will not return to build a high-quality healthy online education ecosystem.

The important significance of online education is to change people. To set up an interactive sharing mechanism, to provide timely, more professional and personalized services, to create an online education environment where students and parents are willing to participate, including a community learning garden, should be the trend of future online education in China.

It giants dabble in online education market

NetEase's Youdao company recently announced the introduction of "Youdao Online education platform", the move marks the official entry of NetEase into the online education market competition. It is understood that "Youdao online education platform" is mainly video courses, but also includes learning-type app, E-book, testing tools, etc. to meet mobile device learning content and data. At the same time, the "Youdao Online education platform" will provide technical support in the operation of traditional educational institutions that do not carry out on-line education. For this layout, NetEase CEO Ding Lei said, in a period of time, does not pursue short-term economic benefits, NetEase Youdao on the platform will continue to blood transfusion.

Coincidentally, Tencent recently low-key online "Tencent classroom." Tencent launched the "Tencent Classroom" based on QQ group business, users need to learn in the "Tencent classroom", must first register the relevant courses, waiting for the beginning of the course can be studied, and this period of many information are connected to the QQ panel, easy to remind users. It is understood that "Tencent class" has a curriculum classification, curriculum recommendations, institutions (teachers) settled in, course transactions and many other functions.

In fact, not only NetEase and Tencent, more and more enterprises are settled in the online education market. Statistics from the Market Research Institute, Eric Consulting, show that the total number of new businesses entering the online education industry throughout 2013 has been thousands, with an average increase of 2.6 per day. In the meantime, Baidu, Alibaba and other internet giants in the construction of their own online education platform, but also actively invest in online education enterprises or products, 51Talk, Hu Network, 91 foreign Education Network, many nets, apes, and many other online educational web site has been invested, the amount from millions of to tens of millions of dollars. In addition, including Sina, NetEase, yy and other Internet companies have launched an open class online education products.

Online education meets the needs of fragmented learning

Online education has been seen as the Internet under the development of the blue Sea, the domestic online education development space is huge, and internet giants are involved in online education, but also reflects the current domestic demand for online education hot.

According to the "Panorama of online education industry" disclosed by the "star of the Future" project, China currently has 89 online education programs to invest in more than $560 million trillion in investment. Last year alone, the market reached $197 million trillion in investment and financing. In the United States, the total amount of investment generated in education technology last year amounted to $1.25 billion trillion, equivalent to 6 times times that of China. In this estimate, China's online education will appear in 2015 "blowout", the market size reached 120 billion yuan, the next annual growth rate will reach 19%.

With the rapid rise of online education, the education industry also faces profound changes. Education from the line to the line, not only broke the education time, geographical constraints, but also make the teaching content to multimedia interactive development, and promote the education and teaching resources more efficient configuration. The rise of MOOC class, Youdao cloud classroom, yy education and so on, all explain the Internet mode and thinking is profoundly affecting the education industry, and bring new growth opportunities. Ai Media Consulting CEO Zhang also believes that the external environment has become a major factor in the influx of capital into the online education market, "students and white-collar workers are now the main customer base of education, the former is just needed, the latter is to promote self-worth, but due to the limitations of work, often unable to learn." Online education, which meets the needs of fragmented learning, provides a number of opportunities. ”

Online education should be less speculative

Although the concept of online education is currently red-hot, it is regrettable that China's current large-scale online education courses are focused on the narrow areas of language learning and exam-oriented education. Some people in the industry believe that these are at best online training, rather than the real meaning of online education.

Because online education this cake is too tempting, internet companies, traditional education and training institutions, such as the hope that the early high investment, first accounted for the market, and other companies to explore a successful profit model, and then intervene has been difficult to occupy a favorable competitive position.

At present, online education companies are in the process of gold rush, not afraid of "burning money" to survive the company. Online education, there must be a huge investment, but the success of online education enterprises, the focus is not "burning money." Some online education companies, spending tens of millions of of dollars to buy courses, courses, but do not know how to do the teaching process and support services, the final flash in the pan.

The biggest investment in education is not money, but the time and energy that the learner invests. In face-to-face teaching, the teacher's management of students ' learning behavior and learning process has a significant influence on the students ' "input". In online teaching, how to establish the "management" of learning process is an urgent problem for online education enterprises to solve.

The first thing to do online education is "education", this is a need to do things, can not hold "speculative" or "quick" mentality. Online education is a word of mouth, a responsibility to students and the industry. Online education enterprises want to succeed, on the one hand, online education enterprises must understand the Internet, do a good job of the mechanism, to do the user experience, on the other hand must understand education, education resources accumulation, teaching process design, school Inspectors guide design, education quality control, etc.

Platform is relatively simple, do operations, do content need to spend more energy. Take Hong's 101 schools as an example, the third grade of primary school to the third grade of knowledge to comb, the first level of knowledge points have hundreds of thousands of, each point of knowledge can be thoroughly combed, each knowledge point should be corresponding to practice, learning, testing, asking and other links, which requires a long time accumulation. There is no good education content, education products, online education platform only by enclosure, rely on the flow is not to do.

Enterprise's business model, operation Management, capital investment, execution ability and so on, all decide whether the enterprise can survive. The online education enterprise only has the course resources, the content value, the support service, the learning experience and so on the link completes, grasps the education essence, causes it to use the Internet to maximize the energy, can obtain the good income.