It industry again encounter "Strong earthquake": PC boss Hewlett-Packard don't want to play PC

Figure/CFP Best Buy website screenshot Hewlett-Packard announced the closure of the webOS business, and will spin off the PC business, to emulate IBM, to the high profit margin of software business transformation Yangcheng Evening News reporter Linxi intern Liu Guanying after Google acquired Motorola Mobile, within a week, IT industry has a second "earthquake" : Hewlett-Packard 19th announced the closure of the webOS business, and will split the PC (PC) business, to the High-margin software business transfer.　　News, Hewlett-Packard shares tumbled 20.03% in Friday, closed at 23.60 U.S. dollars, creating a 6-year low.　　The bad news caused the North American best Buy to sell 16G of touchpad at a low price of $99, and the recent purchase of $399 in the original price began to compensate HP. HP's blockbuster news has caused the market to think, in recent years, the veteran manufacturers have been out of the PC market is why? Who will take the "hot potato" that hp throws? Is Lenovo, Samsung or Acer?　　Post-PC era, the traditional PC giants will go?　　Split pc off webOS the most shocking news from HP this time was its intention to spin off the PC business, which is still the world's largest PC maker, with a market share of nearly 18%. In the past four years, HP PC business in the Department of Personal Systems department performance basically stagnant.　　According to Hewlett-Packard's third-quarter earnings, the department's quarterly revenue of 9.6 billion dollars, down 3% per cent and operating profit margins of 5.9%, was the lowest-rate department in HP. Meanwhile, HP announced a formal cancellation of the operation of webOS devices, particularly touchpad tablets and webOS handsets, and lowered its fourth-quarter earnings forecasts.　　Touchpad then suffered a panic sell-off. Last weekend, the Canadian Best Buy site on the 16GB version of the touchpad price to 99 U.S. dollars, 32GB to reduce the price to 149 U.S. dollars.　　Previously, the prices of these two versions were 399 U.S. dollars and 499 U.S. dollars respectively. A negative watch list of HP's moves has worried investors, and HP's shares fell 20.03% per cent in Friday, at $23.60 trillion, a 6-year low. HP has shrunk by more than 50% since February this year.　　The rating agency, Standard Poole, said the spin-off of the PC business would have a huge financial impact, putting HP's rating on the negative watch list. According to Best Buy insiders, the company delivered 270,000 Touch-pad to Best Buy in June and has so far sold only 25000 units, less than 10% of its inventory, plus HP's reluctance to pay inventory fees and merchandise shelves, so Best Buy has asked to return the stock.　　Hewlett-Packard CEO Apotheker said he gave up the webOS because the department's operating losses were too severe, up to $322 million trillion. "The report shows that webOS is basically out of income. "Ludong, Ph. D., from the touchpad of the Yangcheng Evening News, saidAnd HP abandoned webOS, its strategy to move into the mobile internet has failed. To go the old IBM way this June, Apple CEO Steve Jobs made public that the future PC will no longer dominate the digital world, but just a digital product, just like smartphones and tablets.　　In the post-PC era described by Mr Jobs, traditional PC giants such as HP and Dell will face serious challenges.　　And after peeling off the PC business and shutting down webOS, HP will spend 11.7 billion of dollars to buy UK software maker Autonomy, meaning HP will transform itself from a traditional computer maker into a software and service provider. Data from IDC showed that the growth of traditional PCs was weakening, with only 2.6% in the second quarter and a profit margin of only 2% to 6% per cent.　　Fierce competition has severely squeezed the price and profit margins of PC makers. HP's PC business has been a tough time in China. According to IDC data, Hewlett-Packard China market share from the second quarter of 2010, the second fell to fourth, the first quarter of this year's market share has plunged from 2009 16% to 7.4%.　　Apple's Mac-intosh computer's profit margin is expected to be as high as 14% to 17%. "The profit of selling hardware is getting lower, and the gross margin of PC is now hard to reach 10%."　　Ludong told reporters that HP is likely to follow IBM and move to a high-margin software business, stripping its low-margin, high-volume pc business. IBM sold its PC business to Lenovo Group in 2005 and turned itself into a technology services company.　　At the moment, HP is taking the PC industry "predecessor" IBM's old road.　　Related reports Lenovo has the highest voice or global PC leader although the PC business is considered by many people is not profitable business, but there are businesses insist that the future of the PC business there is a great space for growth.　　Yang, president of Intel China, told Yangcheng Evening News at the recent Intel 2011 strategic communication that tablets would not replace the PC, that the PC's performance and wide range of applications created its mainstream position, and that the PC market was still broad and would continue to grow. After HP decided to split the PC business, the outside world is predicting who will buy this huge business. Credit Suisse estimates that the business is worth 12 billion of dollars, and its sale will be the biggest deal in the PC industry since HP acquired Compaq in 2002.　　Lenovo, Samsung and Acer are thought to be at last likely to take on the hot potato that HP is throwing. Lenovo has the highest voice. According to IDC, the world's second-quarter PC sales figures show Lenovo ranked third in 12.2% of the market. If you buy HP's PC business, Lenovo can double its share of the market, surpassing Dell as a global leader. In addition, the industry analysis, from the strategic Lenovo is indeed suitable for the acquisition of HP PC business, although Lenovo in the rate of 2005 has acquired IBM's PC business, but this part of the business is mainly concentrated in the enterprise market, and HP pcThe focus of business is on the individual consumer market. Lenovo CEO Yang also said Lenovo was still considering a possible takeover at the earnings reading August 19. (Linxi)