It is better to sell steamed stuffed bun than to do well in marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today and you talk about a steamed stuffed bun, what is worth us to think about, in the end to do electrical business decent, or sell dumplings to make money! Recently, the most popular news on the internet is that our President Xi to celebrate the steamed bun event, micro-letter on, micro-blog, video and so on are spread all kinds of adaptation version, the most profitable is certainly qingfeng steamed stuffed bun. This should not be the deliberate creation of Qingfeng, but certainly have to borrow this event for a networked marketing. A bun and the President of the Association, which makes us feel very new, also very happy, this shows that our President Xi more people, in fact, today this article is not to discuss the President Xi steamed stuffed bun, but talk about a stuffed bun This contains what business opportunities.

The day before yesterday, I launched a discussion on the micro-letter, presumably meant to say: what products or industries will not be affected by the Internet, but can develop better. People have published views, there is said to be online education, there is said game (itself is the Internet), and some said for Taobao sellers to provide shop template design, and so on, which has a friend said is catering or hairdressing and other life services industry, I think is the most reliable. Only restaurants, cinemas, playgrounds and other experience-type products or industries, will not be the internet impact. For example, eat food is usually to the scene to eat, of course, you can book online to send home, here is the use of the Internet so that he can do better. Now many friends are starting to do business is to do some of the high-end, more fashionable, such as electric business, app, mobile Internet and so on, but these business success rate is generally very low, and investment is very high, to our own requirements are high. Why don't we start with a few small projects around, like opening a bun shop or opening a pancake shop. Recently on the internet has a college students open hand grab cake, opened 10 stores, monthly income of 100,000, perhaps a bit exaggerated and gimmick, estimated monthly income of tens of thousands of should not be a problem, can see small products can also make big business. Today we use the case of steamed bun, to talk about how to choose the Entrepreneurial project, product marketing and how to combine the Internet, so that the business to do a better job.

First of all, what do you think about when you choose a project? In fact, this need not ask, of course, to make money! But have you ever thought about your project's profitability model, risk, input-output ratio? I have been a number of entrepreneurs, catering and advertising, although failed, but the experience left me is very valuable, I was using my failure experience to share with you in the selection of projects, should consider the following elements, I think the Bun project has the following characteristics:

1, will not be replaced by the Internet or impact: Now a lot of clothing industry, processing plants and other industries have been the impact of the electricity quotient, not to do electrical business, such as death, to do the electrical business to find death, in doing and not to do the dilemma. I think the bun industry is not affected by the Internet, can even use it to do better, for two reasons.

The first part of the immediate impulse consumption, the morning to see the dumplings to buy eat, no planning;

The second belongs to do now eat products, the general is made of steamed stuffed bun are relatively delicious, welcomed by customers;

The development of electric business is difficult to affect the business of a bun shop, of course, we have to use the Internet to do the business of this bun. such as Hangzhou gan Its food has been insisting on micro-bo, micro-letter marketing, let a lot know their buns.

2, in a certain period of time will not be eliminated items: choice than efforts important, if we choose a project is a sunset industry, you how hard, also can not achieve a huge success, must homeopathy. Steamed stuffed bun has thousands of years of culture, belonging to the traditional snack, belongs to the north-South take-all products, where there are dumplings, but the practice is different, in the next hundred years I think should not be eliminated.

3, invest not too big: in the beginning of our start-up, money is a problem, so in the selection of projects, it is not recommended to invest too much, such as not much money, and can not control, resulting in a broken capital chain, it is difficult to develop. So we in the early stage of entrepreneurship, especially for the first time to start a friend, proposed to find a small investment project. Steamed stuffed Bun It also has this characteristic, we just started to sell by the way of the stall, buys a steamer charter, steam, flour and so on equipment and material can realize your pioneering work. These generally at tens of thousands of yuan can be done, for most entrepreneurs should not be a problem, and so when the business is good to make money and then consider opening a shop.

4, High margin: a project to make money, the most important thing is that its gross margin is not high. After my six months of investigation and survey, steamed stuffed bun's gross margin is generally above 50%, if the brand value promotion, it's Maori space will be bigger. We sell dumplings at the same time, can be associated with the sale of soy milk and fresh milk and other products, the gross margin of these products are also between the 40–50%, for a small investment project, is a good margin.

5, Cash flow business: A lot of factory closures, one of the reasons is that the capital chain is short, the electricity business seems to be a cash flow business, but it is still a part of the capital is on the third party platform, your business, the more the pressure of the more money. and steamed stuffed bun generally only a few yuan money, there is no credit situation, every day have cash in hand, in order to better expand your business;

6, replicable: When you put a stuffed bun shop experience good, you can standardize it, for franchise mode. Send your technology and products to your friends who want to start a business. Small investment, good return of the project will be more and more entrepreneurs welcome, especially the franchisee to invest, other responsible things to the headquarters to complete, such a project will certainly be very popular. As a result, the more you join, the bigger your career will be. I have worked in China's largest chain of convenience stores, and know the charm of the franchise model.

You might say that with all its advantages, there are drawbacks? Yes, the biggest difficulty of this project I personally think that you have to master the technology of steamed stuffed bun, taste must be better, so you carry out this project before, you must go to learn how to do dumplings, their own master core technology. Others say I can invite people, in fact, in the early days, I do not recommend the way to invite people.

First, you can not do it, will be steamed stuffed Bun master, because he is your store core competitiveness, he walked, your shop will be greatly affected;

Second, if you do not know every aspect of steamed stuffed bun and production, you can not make this steamed stuffed bun innovation and research and development of new products, thus losing the ability to continue to compete.

Besides the technology of steamed stuffed bun, there is you can endure hardship, do steamed stuffed bun is usually at about three o'clock in the morning up to start making, to be able to eat the suffering of ordinary people can not eat, to do this thing, this is also a lot of youth do not want to do this reason, it is not willing to, this is your chance. Ma Yun said: "People's worries, is your opportunity." Easy, rewarding, decent business it's hard to turn to our cock-and-silk entrepreneurs.

A good product, but also need to add a good marketing model, product marketing is particularly important. Of course, good marketing can not be separated from the quality of products, where the marketing is based on the quality of products, must be certain differences with other competitors under the circumstances. In fact, since last year, a lot of online bosses have invested in the catering industry, such as carving ye's Beef brisket restaurant, the King of the Royal Taiji pancake, they are using the Internet model will their products and brands in a short period of time to let the public know, and has been a lot of customers in pursuit, which also explains the internet marketing model. Buns can also be marketed using micro-letters and microblogs, such as scanning attention to micro-letter can be presented to a steamed stuffed bun, micro-letter to share send steamed stuffed bun, called the city of dumplings and other activities, with a point of detonation to achieve a full name attention to the effect of a humble steamed stuffed bun into a tall business.

Today is just a steamed stuffed bun as a case, in fact, many snacks are possible, such as meat folder bun, hand grab cakes, pancakes, barbecue and so on, are a very good grounding gas project, as long as you are willing to do, and other people to make use of the current mobile internet, use good social marketing. The best marketing, is the marketing of products, everything is to have a good product to talk about other, this point we must be very important.

Why do you talk about this bun today? Nearly half a year I have been thinking, if you want to choose an entrepreneurial project, where to start, choose which project better operation, more reliable. Taobao is now doing is not a few years ago Taobao, the funds, products, team requirements are very high. For a while when I came home this year, see our county there are a lot of buns shop, are used to sell sales, from the morning to eight o'clock in the evening, the business is not bad, a snapped was immediately, some dumplings shop have more than 10 employees, imagine his day's sales have how much, Conservatively estimated annual profit of each steamed bun store is over 150,000. Plus, the recent hot Fry chairman to eat steamed stuffed bun incident, let me to steamed stuffed bun This profession is more full of confidence. Also because recently many friends, want to start a business, do not know what to do project good, today I will be a go-between, to open up a thought.

Finally, I wish everyone can find their own suitable items, in the entrepreneurial road smooth sailing! Attach a few suggestions to open a bun:

About site Selection:

It is best to find office or near school, your main target consumer positioning in the office or students, their consumption capacity is obvious; Snack street can also, do not be afraid of others to steal your business, good products, good service, creative, front of the long queues of the absolute is your shop.

About Flavor:

Snack business, taste is key, master the core production technology, can also create a special flavor of products, other products are relatively poor will not have too much impact; even in the taste is not particularly prominent, but also to play their own brand, reputation outside, do not worry about no customers.

About Store:

Snack bar do not need too much face, the largest 30-40 square can be, the best 15-25 square, and then a waste of resources, one is to bear the pressure of rent, and second store small looks more lively, give people a good feeling of the store business, "Customers go Wang home."

About recruit:

Just opened the shop when you can find 5-6 people in the shop money line up, do do "entrusted", a person more, causing a very popular feeling, the Chinese people like to join the fun, see a line, everyone will go to platoon. Just like a person looked up at the sky, everyone looked up at the sky, in fact, just that person's neck acid. The popularity of the store, the brand also played out.

About Speed:

Can not blindly seek fast, too fast can not guarantee the taste of products, quality, but not good, now consumers pay more attention to user experience, speed is one hand, but the taste is more important.

About Promotion:

In the Internet developed today, micro-bo, micro-letter, QQ Group ... Line under the combination of activities, stores can be used up, now the social "wine is also afraid of the alley deep", the promotion of their own products are snacks catering business required.

Chai Gong is an entrepreneur on the road, if you want to start a business, or are starting a business friend, welcome to Exchange learning. Note: This article by Chai Gong I license release, learn more please add his micro-signal Chaiguosheng, together to explore the Internet entrepreneurial experience.