Want to make their own agricultural products "emperor daughter not worry to marry", in order to have me gifted, people gifted me special, people special I fine premise, but also to the sales tentacles to the network and other new channels, in the way of sales constantly innovate. This year, Jingan County Gao Gu nan village relying on electric dealers to buy, on Weibo for their own products, the flag, greatly stimulated the consumer's desire to buy. In the first two months of this year, sales of organic rice and other agricultural products doubled over the same period last year. The head of the village sigh, now the most "annoying" is the shortage of agricultural products.
A "vexed" word, said the network marketing "fuel" the magic of the Force. In recent years, the rapid development of agricultural e-commerce in the province, to the end of last year, the province's agricultural enterprises more than 3,000, the entire year online sales of farm products amounted to 7 billion yuan. At the same time, we should be soberly aware that, compared with the rich agricultural resources and brands in our province, compared with the developed provinces and cities, the network marketing of agricultural products in our province lags behind obviously. Why? One is the high network tariffs, resulting in low popularity rate, hindering the network marketing of agricultural products. The second is that farmers lack the corresponding network marketing technology, professional network marketing talent lack. Third, some local transportation inconvenience caused product distribution difficult.
Again good products can not be separated from marketing, if the channel is not smooth will be difficult to occupy the market. The sale of agricultural products can not cling to the traditional marketing means, because the growing netizen is a huge potential consumer groups, especially "after" "the" "after" has become the main force of the consumer market, a distinct feature of this group, is highly dependent on the network. To win their recognition of agricultural products, we must follow the pulse of the Times, with the help of the Internet, a new marketing platform, to talk about the agricultural story of the digital age. Therefore, the author suggests that all levels of government and relevant departments should formulate preferential policies to reduce the cost of network marketing of agricultural products and improve internet penetration. At the same time, multiple initiatives to "recharge" farmers to improve their skills. Because only farmers have certain skills, can better realize the network marketing of agricultural products. It should also be pointed out that everywhere, especially in mountainous areas, we should increase the strength of traffic and improve the logistics and distribution of agricultural products.
In the rapid development of the Internet Information age, agricultural products have a large online market. Our province farmers, agricultural leading enterprises, rural professional cooperatives to closely follow the pace of network marketing, and quickly establish and improve the network marketing system of agricultural products, sales tentacles to the network and other new channels, so that Jiangxi Green agricultural products, through the network, to the whole country, to the world, to promote agricultural efficiency, farmers income Song Hai
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