It is reported that the equipment in the United States has seized 22% of the tablet market

July 6 News, according to the U.S. Science and Technology blog TNW, Amazon has in the United Kingdom and some European Union countries have cut the Kindle Fire HD (7 inch 16G version) of the retail price, including the UK region's price reduction of 20 pounds to 139 pounds, France, Prices in Germany and Italy have been cut by € 30 to € 169.

In addition, Amazon in May this year has cut the Kindle Fire HD in the United States price, the two specifications of the product price of 179 U.S. dollars (16GB) and 209 U.S. dollars (32GB), The main reason for Amazon's price adjustment in Europe may be that its rival, Barnes, earlier this week sold its 7-inch flat-plate Nook HD to £ 99.

However, the 8.9-inch Kindle Fire HD still maintains 229 pounds and 269 euros in the UK and other parts of the European Union, although Amazon has yet to make a formal statement on the price hike, but new discounts have been posted on Amazon's home page in Europe.

The Kindle Fire has long been considered a cheap Android tablet, and Amazon's strategy to launch the tablet is to put profit points into future content sales, not hardware, so the Kindle Fire's operating system is also the Amazon's deeply customizable Android system, which integrates Amazon's variety of apps and its own app stores.

In addition to being influenced by rivals, Amazon's downgrade of the Kindle Fire also suggests that the company is not satisfied with the current sales of its tablets, or that it may have been a clearance operation before the new product was released. Amazon has recently expanded its sales range for the Kindle Fire, landing in two major markets in India and China last month.

But so far, Amazon has yet to disclose the actual sales of its Kindle Fire, which has been reported to have seized 22% of the tablet market in the US region.