It is urgent to enlarge the revenue scale of mobile app from growth to competition

Recently, there are foreign media reports, experienced a desktop, notebook to E-commerce brought about by the tremendous growth, and now the mobile power to enter the force stage. This kind of situation also appears in the domestic, the media consultation data shows that by the end of 2012, China Mobile E-commerce users reached 149 million people, compared with the previous year, an increase of 62%. It is expected that by the end of 2015, mobile E-commerce users will reach 352 million people.

In this "mobile" has become the "key words" of the era, by the CDMC conference Planning Group-Shanghai Feng Shi hosted mobile e-commerce World 2013 China Summit was held on April 18 and 19th in Shanghai Hongqiao Hotel. The purpose of this event is to share innovative solutions in the field of mobile e-business, to guide and promote technological innovation and application innovation, and to promote industry cooperation to promote the innovation and development of the mobile e-business industry. Samsung Electronics, the second hand system, IBM, pointing Media, Apkome and many other companies involved, pointing the media CEO Cao Tong as a keynote speaker on April 18, "Decisive battle 2013: Electric business Mobile Marketing value analysis" keynote speech, elaborated the current mobile marketing for the electricity quotient three point value: First, Service app line under the promotion, to meet the power of the brand sinking, covering the increase in market demand; second, power commodity licensing activities, so that promotional activities widely informed; Third, it is through mobile multidimensional technology innovation interaction, enhance user experience, promote order generation.

In retrospect 2012, the domestic mobile shopping market transaction size reached 55.04 billion, compared with 2011 11.46 billion growth of 380.3%. And the proportion of mobile shopping transactions in the overall net purchase continues to increase. Like well-known electric Shang, mobile terminals traded at a 500% growth rate this year, with more than 150,000 mobile-per-hour transactions. Only "Double 11" one day, the day Cat Mall mobile phone payment amounted to 940 million, in the whole day of the payment of the number of Alipay transactions in more than 8% of the orders from the mobile phone. And where the data show that the current from the mobile Internet orders have accounted for the total orders of 15%, while the group is located in the first camp groups, handle, litters, glutinous rice nets have also announced its mobile end of the income accounted for more than 30%. In this mobile-end order volume constantly refresh the record trend, pointing to the media Cao Tong speculated that the 2013 electric business mobile layout is likely to achieve a new market structure of electricity dealers.

However, the "mobile" process is always facing problems and challenges, such as the flow of mobile end how to go up? What is the value of the Electronic business mobility? What is the position of mobile in the electric business enterprise strategy? What is the value of mobile marketing in assisting electric operators to solve such problems? Cao Tong concluded that with the growth of mobile internet users, especially the increasing number of mobile network shoppers, mobile marketing has become an important trend of electric business marketing. This indicates that the 2013 electric business app will be from "growth" into "full competition", so the expansion of user size and revenue scale is the electronic business mobility, and to seize the first priority of the incremental market. And through mobile marketing using multidimensional channels to promote the application of electric business, it is the expansion of user groups to obtain the first choice of incremental market, pointing the media is committed to this.

It is understood that the steering media Group has a smart app embedded advertising platform (In-app ads), the effect of marketing platform (integrated mobile marketing) and a rice noodle under the application distribution platform, the three major platforms can cover the full range of app users. One of the newest rice-Noodles application distribution platform has received the attention of participants and investors, Cao Tong carefully introduced that "one meter" is pointing the media has been launched and is a comprehensive and rapid replication, based on "one meter" own media (one meter box pre-installed box one meter assistant), mobile phone dealers/wholesalers, the National mobile phone retail stores, and densely populated areas to realize the new platform of app line integration and promotion. It is also the first domestic line to promote the full integration of channels, and the introduction of its own media to achieve the application line to promote the platform. Asked why "one meter" can meet incremental market user needs, Cao Tong said that compared to the first-tier urban population, three or four-tier cities and low-end income groups for the access to the app channel more convenient and simple, for the built-in channels, as well as multidimensional offline access to the app (including shopping guide customer service recommended, please install, Experience shop installation and so on) stronger demand.

In fact, as early as the Spring Festival, Tencent's payment products Tenpay published data, during the Spring Festival in 2013, three or four-line city users through its payment products for mobile payment business has been blowout phenomenon, the number of users and pay the total amount of growth rate is far more than one or two line cities. Cao Tong that, "the electricity merchant goes to the countryside" this partial increment market, the populace's consumptive power cannot be underestimated, because they show a low age, leisure debris time, more freedom of consumption, high brand stickiness, easy to "flash purchase" and other characteristics, mining this part of the incremental market users, for the electric business, no doubt the promotion of lower costs, conversion efficiency is higher, More able to win loyal customers. and "one meter" in the service to promote the application of the app created by the three win value: High exposure rate, excellent conversion rate, high degree of trust, in the promotion of the power of the app market share at the same time, can help brand electric business flow of fine operation, so that the electricity business every penny spent on the blade.

At the same time, Cao Tong also pointed out that mobile marketing can be used to promote the promotion of 360° services, in the direction of media Services mobile electric business to promote the promotion of the brand case, through the mobile Internet portals and social networking site promotion, in three days, single from the net and the affinity network data display, For the removal of the purchase of effective orders 800 single close to 200,000 yuan turnover. The nature of mobile marketing interactive and rich technical forms can also effectively enhance the user experience, promote order generation. Augmentedev is a company dedicated to solving commercial problems with AR technology. When a user browses a product on a mobile phone that loads the company's app, click on a link to the product will start its built-in app, the product should be able to use three-dimensional effect of stereoscopic rendering in front of the user, so that users can determine whether the object and the environment match, so that the decision to buy, obviously, this effectively resolved the blindness of the net purchase, and the browser to get through also for the virtual goods "visualization" took a new step, for the successful mobile marketing, the actual flow generated a new step.