It Longmen: After ten years, does electronic commerce still need Internet?

September 18, by magnanimous consultation, Tencent Technology, TechWeb jointly sponsored by the "It Longmen" Nineth in Beijing held. The event by Liu Xingliang, invited to the father of E-commerce, 6688 chairman of Wang Juntao, and friends to share the latest e-commerce and mobile commerce and future trends. The following is a live transcript (please click here for photo):

Ten years of time is actually very short, e-commerce from now just beginning to enter a period of great development; Ten years is long enough to move e-commerce from the Internet to a communication tool such as mobile phones. 10 years ago, the electronic commerce, which was oppressed by three mountains, could not be imagined as a mode of payment. What about ten years from now? Let's use the mobile phone to go shopping online!

Speaking from the three Mountains of electronic commerce

Liu Xingliang: Welcome to participate in the nineth issue of it Longmen, this issue is e-commerce and mobile commerce, we are honored to be invited to the 6688 Chairman Mr. Wang Juntao. His web name is Old Banyan, which can be said to be one of the most important celebrities in Chinese internet history. Here is the king.

Wang Juntao: Thank you. E-commerce This industry can have today, is all engaged in e-commerce people after nearly a decade of effort results. Say, ten years of time in fact very short, e-commerce from now just beginning to enter the big development time, so at this time said who is the first, who is the second, who is the father, who is the son is too early, a joke, the whole theoretical structure has not formed. This may take another 10 years to see more clearly.

What I want to say tonight is divided into two sections. Let us briefly review what we have done in China over the past ten years as an e-business person. On the May 18 of 1999, we released 8848 websites. On that day, I said that China's e-commerce in the next ten years to overcome three mountains:

The first is a very technical thing, that is, online payment, logistics and distribution of these e-commerce infrastructure. May 1999, our country has not a bank card can be online payment, I remember very clearly in three months, that is, 1999 August, that time we realized the first online payment on the Internet bank card, that is, China Merchants Bank Netcom.

Logistics distribution at that time and now is completely different, at that time the logistics distribution is very elementary service, can not imagine now you give the goods to a logistics distribution company, you can also check on the network, the goods to where, like this kind of thing in the past is not. As for you want to let the logistics distribution company to charge for you, at that time is never heard of things, this is the electronic commerce in the view of the first mountain, it seems that the resolution is now almost. Now the reality is to find a logistics distribution company, sometimes easier than to find a hotel. Now as long as the bank card can basically be paid online, even in addition to the bank card, but also invented a lot of network, communication and so on new payment methods.

At that time, I said, the second mountain of E-commerce is people's consumption habits and credit. Because in the economic activities of the Chinese people, one thing is different from the world, that is, to deal with the face-to-face transactions may be problematic. In the shop, you may also buy fakes, so, in the network to do the transaction, others do not believe that this is a transaction of integrity issues. I think the credibility problem is now beginning to be resolved, at least at the beginning of the solution, to solve the half, so far groping for most of the way, in fact, is a transitional way. For example, in some networks, by artificially to the seller evaluation of integrity, is not a complete solution to the problem. Countless facts have proved that the liar is usually several diamonds, so in this way obviously can not solve the problem of integrity.

Why would the West succeed in this way? is related to his entire credit social structure. For example, to sell something on a foreign website, the seller is typically associated with a credit card that is associated with your Social Security number. If you have a problem with this, it may cause your credit card to fail and your social security problems. I think it is possible to go to that step, our entire Internet e-commerce integrity issues, especially the seller's integrity may be a fundamental solution. This thing depends on the internet, people who do e-commerce may be no, rely on the establishment of the whole society's credit system. But what we can see is that the system is really building now. At least the people in the city, heard that soon there will be a like the western kind of social security this number, and slowly this future everyone will have.

At that time said the third mountain, is everyone to the network sales of the unaccustomed, do not accept, do not understand, 1999 to 2005 bar, in the period of 6, 7 years, I was asked the most is that something is not can go to the network to sell. I still remember being asked the most varieties are clothes, perfume, he said you this thing everyone want to try, how could it be put on the network to sell it? We said that at that time, this thing is certain to sell, and on the internet will sell very well, and all goods can be put on the network to sell. Now looking back, the problem has indeed been solved. I believe most of you here have tried to buy something on the internet, and some have even tried to sell it. So, when the three mountains finally overcome two and a half, this is China's e-commerce in the past ten years the biggest progress.

E-commerce in the next ten years: decentralization, personalization, Internet

Wang Juntao: Next, I would like to say that in the following ten years, I personally think that China's e-commerce will have three major trends.

The first big trend is called decentralization.

In the past decade, China's E-commerce has appeared some relatively large enterprises, are some large enterprises in the scope of E-commerce activities, playing the role of China's e-commerce industry. And over the next 10 years, these giants of the E-commerce market share will not be more and more low, because China is small and medium-sized enterprises, and even the vast ocean of self-employed, these people are now starting with little input, with their own and the internet to play out after the intelligence, start E-commerce. In particular, they have seen doing business on the Internet, marketing, promotion, low cost, and the opportunity to be equal to other big companies, so they will enter the Internet at a faster rate. And our country's small and medium-sized enterprises, micro-enterprise, they have a feature, is that the last ten years they have to be able to receive foreign orders to meet, and now slowly began, they are able to create their own brand, establish their own independent image, in the Chinese market also has a place to be proud.

In other words, the whole structure of China's economy, the mainstream of economic activity, slowly began to shift from the world's manufacturing plants to other aspects. In order to adapt to this trend, I think they will speed up their own independent identity, independent image into E-commerce. My friend Ma old said, one day, we not only to do business in Alibaba, but also to live in Alibaba, to work on Alibaba. I said it was impossible, corporate, professional businessmen, these economic activities in the main body, they still like to do business on their own turf, like to open their own doors to do business, like living in their own home, like to work under the sky of their own enterprise, I think this is not can be changed reality. So in the future, E-commerce will be more and more dispersed, but not more concentrated. In fact, the other areas of the Internet also have this feature. The early internet, one said is the three portals, I see more than 100 million netizens, now people like to go places are not the same, very likely now some young people particularly like to go to the site, we have not even heard of. These sites also have their own way of life, have their own business model, have their own sky.

The second trend is that the characteristics of e-commerce personalization will become more and more distinct. Because of decentralization, so must bring personalization. Enterprises will combine their special advantages, combined with some of their own unique resources, and then integrated into the operation of E-commerce, with the convenience of E-commerce and other features, to form the past may not imagine, and now difficult to predict some of the more interesting, more diversified mode of e-commerce.

Our example is typical. Two years ago, when we started to build a mobile mall for China Mobile in a province, I didn't think it would turn out to be today. Two years ago when the first contact, we think that is the operator suddenly interested in E-commerce, build an online mall, the use of its users a large number of advantages. The number of users is many, a province, in China is not a big province, it is said that its turnover in the Chinese mobile group is only about the fifth to sixth place, but it is alive with 18 million of users. You know, at the end of last year, Taobao claimed it had about 30 million users. These users really easily become our mobile business network of this mall users, because they are mobile natural users, mobile in their most powerful appeal, the highest credit, give him how many diamonds I can see. But after two years to do, we look back, and the original thought, really different, it has some operations, some operating elements, some unique support system, you do not see the other E-commerce system. For example, in this mode, the user can use the bill to pay, you can use the mobile integral to change a supermarket's shopping vouchers. Users can do a lot of trading behavior, not just through the internet, but even by means of communication. None of this had even occurred to us two years ago.

This matter also inspired me to think. I think the next 10 years E-commerce will have a third feature, that is, to the Internet. In the past we talked about E-commerce, the first thing to think of is the Internet, as if the Internet can be e-commerce, leaving the internet, E-commerce is gone. Now I don't think so, in the future the Internet is one of the few legs of e-commerce, all communication systems, including fixed-line, mobile communications, it is clear that there will soon be able to see 3G communications, these are e-commerce legs.

E-commerce from the Internet, in the absence of network cable, there is no computer can also pass, in fact, there have been some examples, but we may not pay attention to. For example, Ctrip is typical. Ctrip is a very good E-commerce company, its income, its profits are very high, to check its earnings can be seen. On the other hand, I never seem to have booked a plane ticket on the website of Ctrip. Every time I go to Ctrip to book tickets, reservations, are used by the telephone. A few years ago with more fixed-line, now the mobile phone charges are low, with more than the number of mobile phones. So you can say this ctrip is not an E-commerce company? This kind of enterprise, actually now more and more. For example, some time ago is very popular, there are some ordering of these enterprises, it is actually a very typical e-commerce enterprise. The business resources behind it are some specific catering businesses, and the user to have a relationship with it, not necessarily through the Internet, you can use the most convenient communication tools at hand. I think this is the third feature of the future, to the Internet.

Consider the E-commerce model, we must take these points into consideration, now if you see an e-commerce enterprise, it can only be accessed through the wired Internet, then it will lag behind in the next 10 years would be very fast. I'll go back to the example of the mobile business network I mentioned earlier. Our mobile business network operation to now, I found that in more than two years only about 10% of the users through the Internet and our system has interacted. 90% of people are interacting with our e-commerce system in a variety of communication ways. You can use mobile phones, more can also use cheaper text messages, of course, WAP. One day with 3G, I'm sure it would be the first set of systems that would naturally be able to interact with the Shunliu 3G. After doing so, what changes have been brought?

It seems that e-commerce in the field of rapid development. Only ten years later, it is now possible to distinguish between the more fashionable e-commerce and the more traditional e-commerce. In our relatively trendy e-commerce environment, we can even support users live consumption. For example, he went to Carrefour, he can put it in the scene of the things in the shopping cart, in the settlement, he used his mobile phone, points, and even with the phone linked to the credit card to pay. We went to the scene to see it, it was very interesting. I went to that day, just the day Carrefour is engaged in activities, so the customer is particularly numerous. On that day our system sold more than 70,000 listings at a Carrefour store, and I was curious to see it, and found that it was really popular with users. I randomly grabbed a few users over there and asked, did you realize that you were having a relationship with a website just now when you were using it? This way in the industry called E-commerce. He said that we do not have the concept, I said you at home in the Internet? He said, I said there is a E159 website, have you ever heard of it? He said I just heard. He just paid hundreds of bucks through our website and didn't even know there was a website. So I think, very interesting, the future of E-commerce to the Internet will become more and more obvious trend.

The previous three trends, I think, are related to each other. Because the center of E-commerce will be less and fewer, e-commerce nodes will go to every enterprise, to every professional businessman's home, so will bring more personalized applications, more diversified industry. Because of this, the future of E-commerce, the tension, penetration may be faster than the Internet, will soon penetrate the internet outside the place to go. As long as you can communicate in the future, where users will naturally unknowingly use E-commerce.

E-commerce needs to be integrated into economic mainstream

Wang Juntao: These three trends are over. Based on these judgments, we can now think of some popular ideas, and we may find it wrong. For example, there is a point that everyone has been familiar with: e-commerce will become the master of all business activities in the future. In fact, I think this is wrong. I think business activities will turn back to become the master of E-commerce. E-commerce will become a part of traditional business activities, will permeate the traditional economic activities in all aspects. In other words, I think it is wrong to put electronic commerce and traditional commerce to separate the economic activities of electronic commerce from the main areas of the economy of the whole society. Therefore, in the future to consider and judge the business model of E-commerce, more should not be the network as the center, should not be the Internet industry as the only starting point to consider the whole economic activities to consider.

There is also a second, easily ambiguous view: otherwise e-commerce, otherwise no business. I think this is a pseudo problem and confuses the substance. In fact, in the future business activities, it is likely that some of the links it is e-commerce. Not to say that a person engaged in traditional business, in the future will lose his business side, starting from the beginning of a kind of economic activities called network business, this will not exist in the future. In another three or five years, I believe that the word net will disappear, because all of us are not sure what kind of businessman they are. It's like all the people who do business right now, you have to say that he's not wrong about doing phone business, because a lot of economic activity does by phone.

Finally said a point, but also the most important point of the conclusion, but also our 6688 companies now do e-commerce when the implementation of a basic principle, that is: E-commerce must not be traditional business, the real economic and social troublemakers, not its opposite, must be a helping person. To follow and not to undermine its rules, you will never be integrated into the mainstream of economic life, will never become a part of the economic structure. If you are always a troublemaker, the economic mainstream may also be very repulsive to you, may be very careful, you will stare at the relatively tight, this e-commerce industry in the future development is actually very unfavorable. It is not only wrong to emphasize that E-commerce is more and more different than other business, and that the potential harm to the industry in the long run is great.

I'll say so much first, then we can interact, thank you.

Campus E-commerce How to do?

Cheng Tianyu: Some time ago, there is a netizen in the northeast, is a few years, there is a college student, asked me online, said he is going to build an E-commerce site in their schools, specifically for the students in the school to serve, sales of daily necessities and other things. Do you think it is feasible for him to build such a website now?

    Wang Juntao: People who come to ask me this question almost every day. I usually say to him, if you go to college, or your family, is a retail business, you can try. However, if you have never been involved in retail or service industry, especially when you are studying at school, you should never do such a thing. E-commerce is also business, online sales are also sales, will do e-commerce people you want to do business first, to do online sales people, you have to understand what is called retail. In fact, it is clear: what is good to sell, what to enter how many goods, what things you can not sell out of the hand, what kind of price is easy to sell, and what you sell after you sell, you want to provide what kind of service? These electronic things, outside the network you have to be very familiar with the sale of this site to do a good job. Otherwise, after one months, you may face the reality of dealing with a large number of customer complaints or processing returns, your credibility may become 0. To do this, there is obviously a bit of liquidity. You have no goods to sell, what business can you do? At the same time, I poured this cold water after the general will give him a suggestion, said you why at school sell things ah? Unless you tell me that your school is selling little, there are fewer shops offering other retail or ground services. But I think it's impossible to do this right now on any college campus. So, you have a lot of people on campus selling, you have another, and you have never done this line, you say you have any advantage?

But perhaps you have another advantage, is to understand Dot network and E-commerce. Then you can think about, for those who are already selling things, already in the provision of services, the so-called services including hair, film and so on, there is no chance to provide them with some e-commerce services, and then earn the money you should earn. One of the students was really made, and I went to see it. He is a campus area of E-commerce Service site, is according to the way I said this idea to do. He and the campus all sell things, do the service of these merchants are signed, and then can make students very convenient to find, to buy something can be seen on the network, said to buy cigarettes, downstairs to the right corner there is a, if you want to wash clothes to find who. Especially every year when the new school begins, his online business is very good. Where does his money come from? He does not charge a penny to the consumer because there is no online transaction on him. He went to the merchant to collect the money, he said I helped you to the customer, you give me a little money this is always OK? Really don't say, this business model I think more and more certain reason. Then, if he slowly developed into the above can also do some online transactions, and those goods do not need to send him, such as the store can sell cigarettes to the student dormitory, why should he go to the cigarette to buy, and then sent to the student dormitory? I feel that if he makes further such a service, he may get another benefit from the transaction. And I think this seems to be the advantage of E-commerce service providers. Generally we do it, such as I have done business, and have done trade less people, may be more familiar with the network service model, then play your strengths, to do that kind of thing is over. And the school inside the person selling things, just with your complementary strengths, he is very good at business, but he does not understand the server, do not understand the Web page, do not understand the database, let alone WAP station and so on.

Rice network mode, the key is how to grow

Cheng Tianyu: So what do you mean by this like now what a git net they should be what you call an ecommerce service company?

Wang Juntao: I think from the perspective of the model, they are a good e-commerce service company. But in this corporate model, there's one small detail I've never thought of: if you want to keep your income stable, you can charge an annual fee to every merchant, but to make sure your income goes up every year, your income is best correlated directly with how much your customers spend each meal. It seems a bit difficult now, in general their business model is to reserve a seat, with the merchant charge, or charge the annual fee. The amount of money that consumers spend on that occasion does not seem to be directly related to them. and Ctrip and the type of booking, booking the amount of income related to the model than, I think this is their type of food service model of a weakness. But I always feel that there is a solution to this problem. Our mobile network above has more than 1000 catering, service enterprises, customers can use mobile payment method, not only the position ordered, the fold, and then can pay the money. That money from me, of course I can leave a little money to buy the road. I think if they also think about it later, if there is such a chance, the income will be better.

Do you want to run a shop on the internet?

Cheng Tianyu: This two days Beijing issued a policy that all open shop needs to transact business registration, how do you think this thing will continue to develop?

Wang Juntao: The question is divided into two aspects. First of all, the operation should have a legal body, this is not a regulation, not a regulation, not a system, it is a law, defined in the "People's Republic of China general principles of civil law." In the past, there are a number of ordinances that are based on these dafa laws, and it is clear that any business activity--it does not limit ground operations--is subject to qualification. It says very clearly: you need to get this qualification as long as you are in business. As for what is called the operation, this circle does not have to revolve, is very clear matter. It is not what you want to use, you buy it to sell out, in order to profit, this is called business, this is also legally defined very clearly. It is clear that the world's market-oriented countries are so defined.

Therefore, on the Internet to open a shop to do, or to do, to do not pay taxes on these issues, I think, the discussion of "Want" is one thing. Nonsense, it must be, the words around the sky, the answer must be. The only real problem is that it does have a certain amount of trouble. It can be temporarily not executed, it can not find you, it can open one eye, but you must not say not. When it thinks of you, it will come to you.

I have disclosed two cases. The first thing to do on the Internet business. It's not just the shopkeeper's business, though. Our country also has a law, is the National People's Congress passed regulations. The National People's Congress (NPC) is the only legislature in the country, and it has the legal effect of enacting regulations to crack down on unlicensed operations. It said very clearly, what is the operation without license? You don't have to do it. To obtain the qualification of the main business, in any way engaged in business, are called unlicensed operation. No license to operate the first to be banned, the second penalty. There is one more note to be taken in this ordinance: To facilitate unlicensed operators, and to punish them very badly. I think the industry's smarter way is not to discuss the online shop to do the photo, is to discuss how to open shop online to make everyone more convenient, your competent department can be reasonable, we do not trouble. If it was just 100 or 200 bucks, it would be nice to simply dispose of it. Really want to do that, I think there is a good thing, that is, may really let the money after the disappearance of the merchant less than the present.

I think this is the e-commerce industry should send the right voice. Otherwise, it sounds like you're a jerk, like a troublemaker. In the Economic society, so many years of market formation of the rules of the game, you have to change the artificial not so easy, can only adapt. Let me cite an example of why this cannot be changed. What happens after the change? Some people say to change the law, that good, retailers will be e-commerce tomorrow, all get a Web site to sell things online, neither tax nor taxes, that much good? He said that all operating income is from the network, by that time you with who tax? I think this is all a fool can want the consequences, so you and he carried this bar what is the point?

The U.S. E-commerce tax law, not to say that the tax exemption, is to make the same tax as the ground merchant. At that time, it was proposed that e-commerce more tax, one way he thought that bit is also a commodity, the flow of bits will pay taxes, and secondly because they according to the western kind of transaction tax receipts, a product tax, and where it is done, where to sell has a certain relationship.

So on the Internet, a book is sold from Washington state to California, and the deal is in Washington State or California? It is not clear that there will be some problems: the transaction tax on the book is likely to be different in California and Washington, so if you don't define it, there will be two consequences, the first is that two states are not taxed, and the second is that two states come to collect taxes from you. Washington state said there is no fault ah, you put this book into the box, to the logistics company you even deal, you have received money, you have to pay taxes. Then California said wrong, Ah, the consumer is here to get the book, this is the transaction completed, you have to pay taxes. So, in order to avoid such a thing, only this law. E-Commerce tax exemption Bill makes it very clear: e-commerce must be fair tax, and on the ground the retailer's tax principles, and encountered, like I said, you pay taxes in Washington state, or in California, you certainly do not need two to pay taxes, this is the truth of it.

E-commerce also differentiated-the elephant and the flea dances?

    Q (Questioner for home President Yang Shoubin): Just now Miss Wang said a lot of future e-commerce judgments I am very agree, but there is a point I do not agree with, is that you speak of the 1th decentralization, decentralization I was identified, But after the decentralization of the point of view I do not agree with, is that you say that the future of the decentralization of e-commerce will be decentralized, or will appear to retire, I think this said I do not agree, the reason we are not big e-commerce, but we are small. I will explain this question from two aspects, that is, I think the future may be decentralized and extreme dispersion of the process, not the regional center, but the middle of the region, is that you are not a big, or you are very large, or you are very small, that is the inside to form this understanding? Is that I from the point of demand and the cost of two aspects, it's getting bigger, then he occupies and the ability of social resources become stronger than the other small, take the cost, the original E-commerce development of course a lot of it is convenient, and its low cost, than the traditional stores in the form of sales of its low cost, Because a lot of promotion on the Internet is very low cost, even 0 cost. But with the development of the Internet today, the cost of the internet is getting closer to the traditional industry. is the original you do SUA or other network promotion, you may have very big popularity, this is not like you say you want to open a store, you want to advertise you want to do that CCTV go without those costs, and now you talk about the search, Search turns out that the earliest possible start was without cost, but now not only cost, but also more and more expensive, this is not a lot of small enterprises can withstand, he wants to do bidding rankings, a keyword has reached 10, 5, 20, it can only be some big enterprises to do. I think the internet now means that there is an oligopoly trend, not so many opportunities. 2nd, I also agree with this decentralization, that is, personalized shop is more and more because small to meet personalized users, and the big is to meet the cost-sensitive customers, this is from the cost and demand point of these two aspects of my analysis, may be polarized, rather than a pole, I think it is the elephant and flea dances market, The big must become bigger, and the small must become more, so the size of the market is no, I think it is the two, the big can not have no?

Wang Juntao: I said before that the Giants would disappear? Is that accurate? I'm just saying that they have a smaller share of the entire e-commerce industry. I repeat a few classic stories, such as ebay in a certain country was defeated, it was defeated by who? It was defeated by Yahoo, it was defeated by Yahoo Auction, in Japan, Taiwan is the result. Why? Because Yahoo is doing an auction, his people are more traffic, and this is only a personal auction, the auction, especially personal goods transactions, in any part of the world is not the mainstream of economic life, vulnerable to public attention is because more people, the above more fun. The real benefits are those companies, such as the US ebay, where more than half of the revenue comes from services other than personal auctions. What you said just now, to the search to do the promotion, the cost is very high, I can tell you that in the near future, the cost of promotion on e-commerce sites will be higher than this, or else, now some of their business model will have problems. When we arrive at that time to analyze the problem, it will become very clear.

Future models of electronic commerce and communication

Q: Hello, Mr. Wang, I do mobile phone value-added services, is that you just talked about e-commerce and mobile phone this piece of a topic, I am very agree with your point of view. Because our company is also engaged in this industry for a long time, from 2003, we have done in Fuzhou, the father of the mobile phone, and then we now this enterprise, now has more than 300 of some corporate members, but mainly refers to do anti-counterfeiting system, SMS Web site, through your speech today, I think your ideas and my ideas are similar, because the Internet is a convenient way for business, perhaps many of you are doing the Internet, why E-commerce can be very convenient, then the same mobile phone is everywhere, it also has this feature. So I think in the future development, I think the mobile phone may also be a key point, and the mobile phone may have a greater advantage than the Internet, that is, may not be limited to the Internet place. I'm here to drive this meeting, and I'm especially concerned about a website I also know which province you cooperate with, with a province in east China, so I have a question specifically to ask you are, China Mobile is equivalent to a giant in the communications industry, you have been saying that E-commerce is by a decentralized process, if said to put E-commerce, Internet E-commerce This decentralized mode in the combination of mobile phone, I think, you feel in this future field, China Mobile this exclusive characteristics and you say that the dispersed mode is how to deal with it? How do you view future business models after E-commerce and mobile phones? I'd like to hear your opinion, too.

Wang Juntao: This is a good question, one question is the industry. But from my point of view, one thing is that mobile business and mobile value-added services are not the same place, that is, mobile value-added services and telecommunications, traditional voice services, basic services to endure too close, this live it easier to do, more convenient, and even some things do not have a clear line. For example, send a text message, you are in the end is the communication, or on the above with a what charge code, do what value-added services? It's hard to tell, so the line is blurry, and its core business is relatively close. And the relationship between electronic commerce and communication is much like the relationship between electronic commerce and telephone.

The business that you just said, we can talk about it if there is a chance, maybe we can find some new development opportunities on our new platform. We have been working with one of the largest SPS in the country this afternoon, transforming the services that they used to provide to users in lieu of fees, and I think it is likely to be a new way of doing business.

The combination of network community and electronic commerce

Asked (questioner for the West Shrine Hutong content director Huang Lu): Hello, Mr Wang, I want to ask the question is how do you see the network community and E-commerce, the combination of the point where? How big is the development space of the combination of the two? Thank you.

Wang Juntao: The point is very clear, you are open community, in the BBS, your moderator may be the busiest is to delete those ads to send posts, those ads inside a lot is to help his E-commerce station to do promotion. If he felt there was no value there, he would not go there every day. But now this approach is really a problem, the future will certainly think of a more harmonious way. He came to send small ads, you let him hair, think of a way without affecting the normal communication of the community can be. In the era of electronic commerce decentralization, the marketing value of the community is only getting higher, because the community and those decentralized e-commerce services have a common feature, they are likely to attract users is limited, but these very limited users are also valuable, this is a big feature of the community.

The community is sometimes a day to send a lot of posts, there are a lot of people in the point, but your own daily look at the heart of the most clear, everyday come and go is actually these people, those who do not have a lot of people, but he really is very input, very effective. How to transform these characteristics into the value of E-commerce? Actually, it's a pretty interesting thing to believe that some places have done a pretty good job. For example, in the community of Sina, there are now some very commercial community, a look is very obvious, the business atmosphere is very strong community to do very well. Like beer and skittles, there are those who talk about tourism, and even some of the books of this community is now very hot, but you have to change the angle, you will find that these plates, the commercial level is actually very high, and even some real estate, property owners community, etc., also have this feature.

The 2nd thing I want to say is whether the community's advertising strategy, like the general portal, is going to work. To think of another: the community is actually a very close to the so-called 2.0 concept of a fairly old network services, in 2.0 How to design business model, how to pull ads, may be some new ideas. You don't have to pull ads, you can pull a less wide ad, and it might be more effective. The other thing is to hear that you are a community, and I suddenly think that, not long ago, Mr. Zhou said, China needs tens of thousands of communities. He is right, as if China needs tens of thousands of e-commerce sites, this is indeed China's real social, real economic activities, a characteristic of the decision. Thank you!

Ten years later, use the mobile phone online shopping!

Ask (the questioner for the search room wireless owner Wang Yingxiong): I would like to ask Wang General, my question is very simple, maybe you think it is a bit complicated, I want to know some foreign mobile e-commerce situation, because China is not yet 3G, many domestic like Japan and South Korea have 3G, it in the 3G environment of some foreign countries, Give us a little talk.

Wang Juntao: Well, that's also a good question. After ten years we can all use mobile phones to buy things, I think this is a very clear trend. In places where 3G is starting to work, in fact, in more places where there is no 3G, the development of mobile commerce abroad is already very fast. It has two characteristics.

The first feature, I call it fixed network mobility. is to move a lot of things that used to be done only on the wired internet. There are many people who do so, and they are very successful. Originally in the wired internet he can sell things, can book something, anyway, go over there to move it, this is actually very easy to think of.

The 2nd is more interesting, that is, can create a lot of things that used to be done on the wired internet, let me give you an example!

In this environment of mobile commerce, business services related to location must be a big industry in the future. Let's cite one of the most popular examples to illustrate a typical application.

In a neighborhood, I'm talking about a physical community on the ground, take out the phone and ask where the laundry is, at that time it already knew you are in the Tsinghua Garden District, and then the system know you are asking laundry, understand you are only willing to walk 100 meters, 200 meters, it wants to tell you a kilometer away from the laundry you must be very impatient, So he'll tell you about 100 or 200 meters of laundry. Then if you are more interested, you can adjust its price list to see, but also can leave a message that I have clothes to wash, you take it. Yesterday I saw such a service I also think is very interesting: used to say home appliances online, but I always feel that home appliances online in the wired internet world is a very nice, but meaningless thing. Yesterday saw, finally has the foreign operator to put it in the mobile network to become the reality. That's kind of interesting. When you go home, you take out the phone to command the home air-conditioning open, let the rice cooker work, curtains can be pulled down, lights can be opened. This is not only fun, if you have a little imagination, you will find that it is very commercial value, it is easy to expand into an interesting mobile business model.

There is also a third example. There is a screen behind the door of many Japanese apartments. In fact, the screen is not access control, is a shopping terminal, you can point cigarettes, matches, soy sauce and so on, and his company will immediately the supplier of the things you want directly to send, and then your money also paid, because your credit card may be associated with this device. Actually, that's a move. Otherwise, if wired, to the back of each door to cloth that line, the cost will be very high. The terminal, in fact, is a mobile operator put in that place, with the supplier of a binding, you point of things immediately on the supplier display, and it will immediately know how many terminals corresponding to a certain apartment unit.

    like this kind of thing, we in the wired network is unexpected. This is also the 3rd proof of the future trend of e-commerce that I have just said: There will be some new features that can be combined with new communication methods. I'm going to keep a little more focused on this one right now. Instead, I'm not very interested in the kind of thing that makes a cable network do a good job of moving directly to wireless. It's not that I don't do it because it's not challenging, so it's a little bit less tactical, and it's good for colleagues to do it. I will think more, in the wireless environment, there will be some better play, the user experience more wonderful, more efficient, less cost, the application of the edge of a greater application direction. I believe 99.9% has no one to think about, let alone do. In the future this must be a very big business opportunity, OK, thank you!