It Longmen: Dot dot network Xu Chang talk about internet community entrepreneurship

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"TechWeb Report" April 13 News, April 12 night, Dot Dot Network CEO Xu Chang visit the 124th issue of it Longmen, explore the Internet community entrepreneurship. Dot dot Net is a light blog, what is the mode of light blog? What are the differences between Twitter and Twitter? Xu Chang in the IT Longmen site to give answers, and interact with netizens.

Theme: Internet community Entrepreneurship

Guest speaker: Dot Dot network CEO Xu Chang

Host: TechWeb, Sina Science and technology

Dot Dot Network founder and CEO Xu Chang guest it Longmen

The following is a transcript:

Moderator: Welcome all friends to participate in today's it Longmen, we are founded in July 2007, I am the host, we every Tuesday night 7:30 in this place, everybody disappears, welcome everyone to login micro-blog interaction.

The theme of this issue is a new business model, this issue of guests, the third to it Longmen, the first is the head of the school network, the second is the head of Renren, and then to the Grand winger network as president, now become the entrepreneur, is Xu Chang classmate, applause welcome.

Xu Chang: I talk to you today the topic is the Internet, first divided into several aspects of the first talk past the road, the past is how to slowly embark on the road to entrepreneurship, up pirate. Second, the entrepreneurial thing through rational analysis, there are several aspects, one is the direction, entrepreneurial success factors, or to do a high success factor, or the higher the failure. Third question and answer time.

In the past is 1999 began to do the internet community, the first is Chinaren, Sohu acquired, and then in Sohu has been doing a new product search Q, later in the end of 2004, I accidentally saw an article on the internet, Later along the article to see web2.0 this word, see Friendster, and then someone did the website, and into the SNS, there are Chinese SNS have such a website, specifically discussed this site, so I absorb a lot of nutrients inside. Then someone asked me 1 million dollars to start a business, I learned in Sohu to manage a product, tell me what it looks like, will do, technology no problem, also brought products, but I thought at the time of the Chinaren market, users, in the time of Sohu do not need this ability, products as long as in Sohu homepage, the user came. So very afraid, how to push 1 million dollars? I still have to find a place to study. It was a thing of the United States, not very successful, and then learned something else, not very successful. What is success? What is unsuccessful? Users do not rise, indicating that the user has problems, this product can not be pushed, quickly change, do not talk about advertising, you can guide 10,000 users to see if the site does not rise, no word of mouth, indicating that the product is not competitive, then resolutely explore new models, because you want to market products are not good , even coming, the future will go away. Facebook, or group buying, at first glance this product is very thin, what function is not, impressive, very simple, this product is very impact, but a lot of criticism, Facebook, a lot of people criticized, no, but we also made predictions, made two predictions, Facebook will surpass Google in Myspace,facebook, Facebook is worth more than Google, the first two have come true, and the third one remains to be seen. I'm in there, I know a lot of data, I know how good the product is, I know why. So choose a product today to start a business, to choose a very thin product. A lot of time to say Weibo, no future and so on, but I understand, because I spent a lot of time research, I dive for a long time, why success? Like the iphone, I also ridiculed the first generation of the iphone, what product ah? This thing with a word, in addition to the phone is not easy to use, others are good, Then IPhone3, also not very easy to use, a little someone used, I used around, I also used to know iPhone4, so we must understand why this thing exists? Because the product is simple, the location is clear, take it with Nokia than, I am not a mobile phone, I am a mobile internet mobile phone.

And then it was when Facebook, China Exploration (Renren), also made more than 100 million users, all aspects of profit, and then went to a grand, stayed for a year, I saw that last 7 August, Dai held a General Assembly, I was fortunate to be invited by them, at that time, especially the impression that the left is Sina Weibo, right is Tencent Weibo, There is Sohu, talk about mobile internet, I go back to see, just the same time there is a Morgan Stanley report, said mobile internet is the fifth generation of computers, a very deep background, I will repeatedly look at the same time see the article, feel the opportunity. I originally thought SNS will eminence, later through analysis, the arrival of mobile Internet, I personally have mobile internet, have e-commerce, so, I suggest that you see a computational revolution, or like dinosaurs, climate change, will die, monkeys become human. You must find yourself good at, so I choose this, I can only do the community, so I choose this.

Early this year to start a business, because now the business is very smooth, did not write a business plan to get the money.

Why start a business? The first reason, Yi Zhongtian, first, to solve the problem of poverty, the second, to treat the family, the third, the pursuit of ideals, so I 30 years old when almost solve the problem of poverty, the first to Sohu or how it is to make money, did not want to change the world, 90% want to earn money, first improve their own, Improve the lives of the family. Later to solve the problem of survival, poverty, particularly strong desire to achieve their own ideals. I have 1999 years to do the community, easy transit words to solve the problem of poverty to achieve the ideal, this is the first reason for entrepreneurship.

The second reason, I used to really forget, there is a book in which there is a concept called 10,000 small things, you in one field through hard work, study, 10,000 hours later become experts, just 1999 to 2001, just went through 10,000 hours, feel that they may also have some expertise in the community, So this is my reason. The first to solve poverty, lottery or what, the establishment of the community is not, not 10,000 hours.

The third reason, I can continue to make money, can work, and why do you start? Entrepreneurial very bitter, I often work overtime, before often Xu always, today call others Liu Total, "Inception" there is a word, son, change will, fly when how to change, get an idea, how to change? When I was dreaming, I heard I really do. 1999, 90% want to make money, 10% of the time, this dream is not solved now, which day I do business will also be very scenery, their own enterprises to make a site many people use, this is the reason for "Inception". I was sick, I cured the disease, to start a business. How to change the idea, inadvertently become, there may be implanted an idea, will affect the whole life. Why did I go to Tsinghua University? It was a coincidence, when sophomore, physics, at that time I saw the cover of Tsinghua's two school a bunch of doctors wearing clothes, make me particularly excited, go back to my parents talk about Kao Qinghua, is a year of madness, finally I really ranked from more than 100 to the top three, it is a dream. So "Inception" also makes sense, today's entrepreneurship, solve the problem of poverty, experience 10,000 hours, so that their ideas into reality, I want to solve, this is my yesterday and today. Why do I start my own business?

Do not start a business, in order to finance and financing, in order to manipulate others, in order to earn money, this is the way things, the real business. The Silicon Valley enterprise of the United States, is to change the world, I today is like this, want to change change, nothing else. I start a business, can be an executive, that life has passed, I still like to start a business.

I think the business is divided into several parts, the first is the direction, you are the right direction? The second is the team, the direction is correct, the team is able to seize the opportunity, and then your team will be able to kill other competitors, to become the market first or second. The third capital, because today's entrepreneurial threshold is particularly high, to start a business need to spend capital to establish a threshold, to build a castle is not used to build their own moat, so you can become a profitable company, otherwise we come together, you are over. So today, 110 million dollars, 900 million dollars, there is no way, must spend money, the river to repair their own wide, a little bit deeper, capital is very important. The fourth rhythm, the rhythm is very important, the right time to do the right thing.

The first question, in the community area, is the first, why do you choose the community to do the Internet? The first one I think Old Wang did before, all strata of China, market crisis came out, I think the first China to do since 03, Before 1.0, 2.0, China has hundreds of billions or hundreds of millions of on the internet every day, before Sina Weibo, I was in the community, I feel so 20 million or 30 million, but Sina Weibo may be expanded today, or no success, the real success of everyone to use. This is my first analysis.

The second analysis of the development of mobile Internet, vibrant, in the past what community, not without the Internet, mobile Internet is the military, migrant workers, mobile Internet really developed, starting from the highest end, today see get iPhone4 people, promote the development of mobile Internet, thanks to Apple, Thanks to Google, they have driven the development of mobile Internet without them, I believe it will be a few years later.

The third, the entire Community's development process, the Internet's first community is BBS, a bit of the feeling, BBS in the internet began on the first day BBS this product. The second year has a blog, and then some ms,facebook, so here, the entrepreneurial must choose what? do not choose unfamiliar, I heard a joke, why Tencent QQ just came out when everyone to talk to strangers? Do not find acquaintances to chat, later acquaintances chat, why? Some people spend their lives chatting with acquaintances, There is no QQ before, but with QQ can taste to chat with strangers what taste, but after the demand is met, or chat with acquaintances, the demand is the past 20 years, has not appeared, now slowly. So entrepreneurship to meet the basic needs, like air every day needs, do not choose something new, come fast, go fast. When you are young, your life will still be with home, friends, classmates together, this daily basic needs. So Facebook will definitely overtake MySpace. So I am speaking here, why does the blogger kill SNS? Untimely, has the professional degree, has the thought, including now a group of people insists to use the blog, but what question does the blog have? The first question, I wrote a blog no one to see, unless like Sina, in the news home is recommended, the vast majority of people, wrote a blog no one looked, No socialization, no behind the relationship, often go, very high-end, or often brush the page, or tell you I write blog, blog Reader is come and go, there is no precipitation, so the time when everyone is very fresh, I changed the status, upload photos we all know. But look at today's China there is a problem, what is the problem? All water, I have a cold today, if not reprint, a mess, a lot of things we have seen, I think they really need, I think the original blog, this interest, this professional today's internet needs, this is called wisdom. We do it today, no one really put the wisdom of the Chinese people together, we put the Internet as a place for irrigation, I think the Internet should promote the development of productivity, our internet generates wisdom, the middle force can produce command, nourish the grassroots, rookie, fans, but in addition to the internet there are other, Will not like Sina these, there are tens of thousands in the inside, there are in other industries, I am very deep in the study of coffee, photography is very deep, or flash in the BBS, or in the traditional blog, or even some people spend money to register a group of people in MySpace, I do not, I have all changed back, Or we have people on the top of foreign countries, but often need to flip walls, and so on.

So I think this is my analysis of this, blog is untimely, so was killed, also not said to kill, could have been very large, but their needs are covered up. Then there was Twitter, I was startled, with the year of Facebook, very simple and thin, and very hot, and then analyze why success? Actually it's a symmetrical, or asymmetrical, 45-degree vision, and we're going to look at it, Facebook is the horizontal line, we're all the same. In fact, this asymmetry, in fact, contains symmetry, asymmetric symmetric symmetry plus symmetry, and some fans concerned about Sina, Sina attention to them. So I think that the asymmetric space is larger than the symmetric space, which is included. So I think his development is very big, see Sina Weibo today.

Is it over? Microblogging mode can govern real, there is no chance? I think if there is no BBS to promote, there may be no blog, BBS inspire People Network has an ID, there is a virtual ID with the reality corresponding, blog, online to do something, I can have two ideas, I can be the Media Center, Even do what? I can let my friends know that he can let go. But when I thought I might be successful, I found Twitter and said, "Thank you, you've got the ID done and helped me develop it." So you see SNS rose very quickly, today's Weibo, 1.5 of the time 100 million users, we help him cultivate the user's habits. Apple came out, mobile internet mobile phones, the demand for mobile phones need not be nurtured, mobile internet up.

So throughout China, I think through Weibo, you can discuss, recently listened to the two or three-line city in Guiyang relatives and friends are using microblogging, penetration, open a farm can steal vegetables, Sina Weibo made a bit. A Tencent, a Sina, can make the market very full, I am very grateful to these two companies, Sina and Tencent in the education of the whole Chinese netizens habits, the elite here may be used, I began in 03. Do not understand the market, but I think the real success, should be from the needs or consciousness start. Consciousness is not over, this time the business is better. The mobile Internet, the community, and so on, everyone here is interested in the community, and all we do is. So the opportunity is good, now do, I now do a little bit, nothing without education. Previously said Avatar, I have no avatar, fill in the name, why fill in the name, I do not know who you are, do not know where you live, I do not know your phone number, with the user to explain, in our past to do, has been up, no user asked, I have no avatar, how on the Avatar, why let me fill in the name, No. I think that Chinese companies or practitioners have been pushing it forward in the past. I think the peak of China's web, China's web2.0 did not succeed, so say the same. There are plenty of opportunities, and the mobile Internet is pushing him forward.

The phone wakes users anytime, you buy a mobile phone, will awaken your habit at any time. Before the computer time is too short, the two or three-line city has no computer, the use of mobile internet will also promote his development. This is a great opportunity to choose this direction here, which is very good. s I also want to enter this market, in the past although how, but I think the future may be bigger, how do you compete with China's Facebook, how to compete with Weibo, I said I do not compete with them, they develop better, I also develop better. Taobao, the whole of China's e-commerce, if not Taobao, today's buy no, we do not pay treasure, do not know how to shop online, today many of the Web site does not have this habit, Taobao better, you will be better. So I think we should see this problem with a positive attitude.

The world doesn't need a second Facebook, because China has Facebook and China doesn't need a second microblog because China has Weibo, but China needs a little bit, the first light blog, why should I talk about it? Before I came, I posted a message on the Internet. Facebook often asks what are you thinking? Facebook often asks where you are, like your girlfriend, what you're doing, what you're thinking, where you are. But dot dot net, I think the most key, dot dot net do what? Care about what you really like, what we love. We rise to the national leaders like playing bridge, we Sichuan rural old ladies like playing mahjong, Hubei my parents like to fight landlords, the site migrant workers like to see beautiful women, everyone has a hobby. Dot Dot network appearance, we really pay attention to what you like? If you are an expert, we will release your expertise, and then nourish our grassroots or our rookie, if I am a rookie also need a little bit of network nourishment give me interest. For example, I'm interested in one thing, I take time to learn and I want to share. Why does China need a little net? The 80 's and 90 's are very needed, interest, China is interested in the outdoors, the military is interested in China's dot com, we are light blog, light blog, we later write blog, we create a network vocabulary, light blog is too long, we call light bo, we believe that light Bo will be like Weibo, Create a vocabulary.

So in China with SNS, with micro-blog, I think China also need to bo, when the light Bo appear? I think the blog, we light Bo is between the microblogging and blog, frankly speaking is very simple, the blog is dead very injustice, let the blog reborn, today my blog inserted wings, is a bird, put wings in the sky soaring, So the mission of the light Bo is to do this. We say in the past called on China's middle power, there are ideas, hobbies, expertise, the past was hurt by the blog, you have no fixed place, we play on the top of the very good, suddenly shut, now find a place to settle down. So I think this is our direction, the direction must analyze, like Mao Zedong wrote the Chinese Revolutionaries Analysis, the classic conclusion, then is very wrong conclusion, now is very great conclusion, the rural surrounding city, analysis history, the entire industry history, you come to the conclusion, find the direction. This is good, has done youku, how do we do? Because the world does not need a second Youku, entrepreneur, is the development, I came out today, assuming the honor of Baidu to get rid of Baidu, useful? The wealth of the whole society has not increased, productivity has not improved, but to take other people's meat to eat their own, the community did not you do, not to take other people's things to rob over. We start a business, dot net, although formerly do community, completely different, I want to create new value, I can with all the design website of China to cooperate.

So let's not say that there are already giants in the world, some people say, I have to do, there must be a chance, but useless. You do some useless things, do pioneering work, the best people will not find you, in the robbery, who came to you, capital is not looking for you, do the second QQ is also no use, so the failure rate is very high, so set the direction.

The second is the team, there are a few questions, the first issue is technical issues, team technology, if the fortunate to do 10 million users, fortunate to do 100 million users, the team can hold, if your product can guarantee excellent, can guarantee very good, if the product is good, technology does not come out, often a few months, also not. Technology to be able to carry the user, there are some big companies no problem, to me, to a block of 10, I found that a lot of capacity is not enough, need a team. Also has the market ability, therefore must be able to do well has the sufficient market ability.

Business model, make money, earn a hand weak, is also the ability. Google, do not engage in Yahoo's model, engage in search advertising, lying to make money. Facebook out, lying down to make money, to close their eyes to make money, beyond Google, beyond Yahoo, own, more than you, business model is very powerful.

There is also a small problem, some people say Tencent do this how to do? And how do Sina do this? And entrepreneurs often say, Tencent do this, so I failed, if Tencent did not do, I succeeded. This is to criticize the entrepreneur, why? Because Tencent is also innocent, others defend, did not attack you. Ma Yun is very bad, do Taobao. Youku is doing well, Tencent also engaged in but no more than, look at the positive aspects, which people how successful, Ma's Taobao, of course, some people say, suppose to do a product, and then did a few years, and found that Tencent with a few months of time than his products better, they do not do, their own technology has not been Tencent gave you two years three years, only developed 20,000 users, you did not do well, what reason? Taobao, it's been a few years. Baidu, Youku, because of good technical products, many people do not say, you spend three years time than Tencent spend half a year to do the product good, can only blame themselves, I suggest you go to Tencent for two years, learn how people do, you come out to start a business, the market gives you enough refinement. 10 million users from the absolute number of many, the market to give you 10 million users, your business value is very large, but you think, 10 million users conservative point has 400 million netizens, this percentage how much? 2.5%, 10 million users only accounted for 2.5%, did not rob you, you did not do well, in the past only done 100,000 users, Equal to 2.5.

Entrepreneurs must have a team, many times failure is a team problem. There is a word, they have to kill themselves, and other people have no relationship. I used to be involved in a very intense market competition, and we did not engage others but we lost ourselves.

Capital, now the market is very good, get a lot of money, entrepreneurs very hard, so I feel a little attention. Your VC, including I said yesterday, when I came out to start a business, a lot of people give me money, and the conditions are very good, only one, I have my judgment criteria, because I think VC, your Angel and VC will accompany to go very far, is your family, is your family, home and everything Hing, We must have the same values to go very far. So I choose VC values and I am the same, I want to change the world, you want to, good clap. Values are very important, just like looking for someone to marry, do not care about beautiful, family is very good, values are the same, will go very far, so I think VC occupies capital. The second, the capital is also very cruel, including my recent dot dot net has a lot of rumors, look outside seems to feel very cow, I in the inside is not the same, I calculate dot dot net to do better, I calculate the next 3-4 years need billions of dollars, today light bo do is a great competitive, 100 million dollar threshold, So your team does not solve the capital problem, must not start a business. Many people have the opportunity, Youku do a lot of video, have a great ability is financing ability.

So I have no problem with the technology to start, the capital to solve, and calculate the real castle built firmly, the moat built high, there is no ability to melt to this price, but I am a light bo, the future to use light bo, to do this market, we think about. So you have to count, do this thing is very big, you calculate how many people will pay.

Finally speak the right time to do the right thing, we have a lot of entrepreneurial books, there are entrepreneurial advisers, why not entrepreneurial success? After watching no problem, entrepreneurial and stir-fry, tell you put what, put how much, I also go to fry, five-star hotel and I fired at the same time, I fry no one to eat, others color flavor and taste, others know the heat, is in the right time to do the right things, my order may not be the same, or long or too short, entrepreneurial thinking of the temperature, the contribution of Chinese entrepreneurs. The rhythm solves the heat, like stir fry, you dish is good, not certainly can fry good.

To do things in the rhythm of several stages, the first 100,000 users how to do, the second 1 million users how to do, the third 10 million users how to do, the fourth 100 million users how to do, first get money, 100,000 users how much money, natural growth, at most do terminals, cooperation, this is not good, I was no way, The best quiet production, pay attention to your reputation, slowly grow up, if the product is not good, do not harm, a certain product, 100,000 users. Happy NET, just no one knows, also no one promotion, up, 100,000 users, a few products, 100,000 users before the product. 100,000 to 100 more hot, the cost of the server and so on, in millions of dollars and so on. Also to build a technical framework, 100,000 users before the simpler the better, try to do some pr. We did not do, dot dot net registration more than 100,000, we may be at the end of May users will be more than 1 million, today's habit was awakened. 1 million to 10 million, this is more difficult, many communities in China have done, are in the 1 million or so, why? So this time diversify, completely vertical, your ditch dug a little deeper, a little wider, a little higher. Just like our net to do Beijing first, then do other cities, first do 100, and then do all the university, do not still dig deep, but also to dig wide. As long as the wider, the deeper. So we sometimes have traditional things to guide. 10 million to 100 million, technical problem solving, basically no problem. Millions of to 10 million, to 100 million, the last time to make money.

So say simple also simple, say difficult also difficult, I am also a chef today, I am also learning to stir fry, everybody is same, I today the recipe said, but the temperature of their own study, maybe you fry very good, others are not good, spices, the heat is not the same.

Direction, team, capital, rhythm everybody take a look. Venture has a risk, my past experience, although the entrepreneurial time is not long, China's competition is very cruel, it is not easy to start a business in China. We often scold our cottage and copy the American model. Communist Party of China is the Communist Party copied to the Chinese, Mao Zedong did the countryside surrounding the city, I think Baidu is very strong, localization is very fierce, tens of thousands of households, very difficult. I also today, as an entrepreneur, we light Bo to have a lot of people to use, so to grow, scold sound. The second grievance, competition, competition is very cruel, very disorderly, attack each other, small attack, the big Chinese companies are also just said the big company, the big companies more greedy, what also do, this will cause high costs. Third, China is now less entrepreneurs, less than 2003 time, the 2003 staff is very simple, Beijing do not, do not talk about this problem, today's many excellent college students are civil servants, Beijing hukou, no Beijing hukou can not buy a car, can not buy a house. Entrepreneurship is much more difficult than before, today as an entrepreneur is not the same as in the past, everyone can melt money, so the competition is even more brutal.

Do one thing today only do very big, the cost is particularly high, the river is particularly deep, especially wide, can stand the foot, otherwise it is a flash in the pan. So I think entrepreneurship is like this, both pessimistic, but also optimistic, a heart of two hands ready.

Warm atmosphere on the scene

Moderator: Thank you, entrepreneurship is really very difficult, Xu Chang did not do a few months on thin like this. Did everyone have a light blog? It may have been more serious before today. I should be a little bit of the top 100 users, I am in China's top 100, immediately into the interactive time.

Question: I would like to ask if the future site to achieve more than 100 million users, this site depends on what profit? By advertising or to think about the future to consider group buying or game entrance or recruitment?

Xu Chang: This question is particularly difficult to answer, but the question is particularly easy to ask. The Internet is a scale effect, you as long as the scale is no problem, make money is a certain, low levels of money, how people do I do, Chinese community selling ads I also sell, with the game I also use, I also engage in group buying, low profit. American companies rarely do this, Yahoo uses, I google do not use their own. Facebook does not need to, I want to innovate, high level of profitability we also want to, Dot dot net, we know your interest, Google know what you think, want to find something. Not long ago an article, forget the entrepreneurial state or entrepreneurs, they write the article is the vertical SNS undead or vertical community undead, community and E-commerce integration is very deep, so the United States has found that many of these community sites did 10 or more than 10 years, a grafting e-commerce buttoned up, community loyalty is very high, E-commerce is not difficult. Like McDonald's pleasure is the same, eat can play.

Question: Hello, you just said E-commerce is now very good, your current users less than 1 million, you think you can do when you have any chance? Sina is so hot now, Sohu, netease All hope oneself can surpass, where do you think your opportunity is? What do you think is more fun as a user? Comparison makes me want to go back to this site again?

Xu Chang: Thank you, you can see our findings and recommendations, if you are a wide range of interested people, you can certainly find something very fun.

Question: So there is something there, a little overwhelmed.

Xu Chang: Today you see dot dot net is yesterday dot dot net, today's dot net only realizes our 20% idea, the iphone first generation only a few people understand, but today everybody understands, we in the market angle, the light Bo is belongs to the market cultivation stage, the introduction period, the development period, the maturity, the decline period, We are now in the import phase, there will be some users have some doubts, but there are many users understand us, I hope you understand me, in the discovery, recently we released search, search for what things, search, such as search a more bizarre things, mineral water, if there is no how to do, Dot also grew up, in the next time, Confidence in all areas, these blogs will be generated, as long as interested, such as origami aircraft, such interest is provided, is a development process, we are now in photography, food, art, novels have done very well.

First question, we never compete, if the competition, you do wrong, we have to find the blue ocean market, do not go head-to-head, China does not need a second, but China needs the first light bo, we stand in the wisdom of the perspective, the United States has happened, in May 97, Facebook grew crazy, Then Twitter in the past few years also grew crazy, did not feel, you long I also long, I can not waste their youth, burning the money, blind, I have thought very clearly, this is a blue sea.

Moderator: Dot is a growth of other, underestimate how to bring big bo.

Xu Chang: We need to understand the people, the first communists, we also need to seeder.

Question: Xu hello just about four aspects, direction, team, capital, rhythm, in fact, I feel that the majority of today's young people, we said that the direction of the capital structure do not say, and a little far, we say that the team, we are young people, I do not know your team, experience more, young people are very talented, There are many ideas, because there are not so many people, want to talk about the team.

Xu Chang: Team, the first factor to complement each other, for example, the team, our three technology is very cow, three first, team technology is very good, the product is short board, also not, so the first team to complement each other, technology is very cow, products are cattle, the market is very cattle, we appreciate each other, we must complement each other, appreciate the advantages of each other, you are excellent, I am also very good, two are very happy, the team is the same, the first is complementary. Many people start a business, and finally engage in technology, or all engaged in the market, are engaged in technology, market problems, are engaged in the market, may be technical problems, to complement each other, as far as possible to find this area more powerful, complementary will be good for the future, we will not overlap. But people have a inertia, always like to find their own people, called resonance, the team inside the management also know, finally cast what, how, employees like flat-head, below are, resonance.

The second, the gentleman and the rather different, what do I think and what? and, we must have the same values, this thing to the common good, how do we to employees, how to see the cause, the company has no money to do, how we to users, how we to investors, our values must be combined, and different.

Moderator: Good, the last issue of our guests is Wang, each time for example, to find a girlfriend, Xu Chang today said to find a wife. This seems to be the tradition of the net.

Question: Hello, I am a professional person, there are two problems, the first one, you mentioned grafting E-commerce, the future is to locate some of the core industry to do E-commerce, or a special industry, or next to do that small supermarket. Do E-commerce is our own organization and development of the future or with a large e-commerce platform to carry out.

Xu Chang: We'll never do ecommerce, but we'll make money on E-commerce, we will help e-commerce better money, just like Google, as long as the search can be done, we have to have a platform, not to say I see you make money envy, the money to rob, I see you make money, find ways to make money better, more efficient, I am very pleasing to the eye. Because in this world, we did a few years later, after successful, E-commerce development is very good, selling shoes selling shoes, socks selling socks, are very good, we also provide solutions, all can, this is the American thinking, never go to art, are trying to help you.

Question: I would like to ask the blue ocean, I think it is not simple to be so complete, and now watercress is also very good, also pay attention to everyone, you think there is any difference? Where is the core competitiveness?

Xu Chang: Like a user, I think the market, a white-collar, not only drink cola, but also drink Starbucks, is essentially the same, you can drink, we hope, and finally speak a little, the competition is very fierce, because everyone online long is fixed, this is true, but there are problems, mobile Internet, People surf the internet about the same time. We think that time is the same, efficiency improved, our first day on the internet chat, we now chat, can use a variety of, at any time with a lot of people chat, no problem. I think to meet the needs of users, the end of the world can not only drink a mineral water, now have a variety of beverages, the world has been diversified, indicating in the development, in maturity. We meet demand, and it's the same, but can have different positioning, we use efficiency will improve, everyone on Tencent Weibo, Sina Weibo, and even on the watercress, and so on, but efficiency improved, I will always a cooperative mentality, not competition, we want to add value, add additional value.

Moderator: OK, thank you, Dot Dot is nodded.

Xu Chang: You use the ipad, IPhone, most of the action is to point to the point, the point of the brand is from this point to point to.

Question: Hello, I'm a journalist from the China Economics newspaper. I want to ask a question you just said now dot the first batch of users, core personnel, through the core of the leader to spread the dots, more and more users, how to attract users in the dot online more time, your needs in the end how to grasp the needs of users, What is the basic requirement?

Xu Chang: I think it's interesting, everybody's interested, you can find these interests on the Internet, a bunch of like-minded, Facebook models with family, classmates, but like Weibo, with the stars, but we this place, you can find like-minded people, we believe that everyone is interested, The more developed a society, the more interest you have. Everyone is interested and everyone is alive. They are full of personality, they wear clothes I have not heard, hairstyle is very cool, China's development, everyone is very fresh, it must be so, a person to solve the survival problem, and then solve their intrinsic interest, occupation is a career, in addition to occupation more is interested in, to run their own.

Moderator: I have been in order for so long, the interest is Xu Chang know.

Question: My problem is, as a community should have a problem, dot dot net want to advocate what culture?

Xu Chang: You can visit my point of the homepage, light Bo, that is, Jack, the meaning of light bo, the signature file has been written.

Why start a business? I still have some meaning, the first representative after 80, I was born in January 80, we are all the company people are all the same, what is the entrepreneurial? To start a business, the last company must be finished, dot network may be five years later, but the company left what, one is the values, The second left is a sample of entrepreneurship, I hope to become a good sample for China's young Entrepreneurs for reference, and even later can be all open, financing how to melt, recruit staff how to recruit and so on, my values, I have always wanted to dot dot net become China's most web2.0 Spirit Enterprise and website, web2.0 must have a kind of sharing, if the success of a piece of success, we give employees Apple notebook, all the partition knocked off, we 2.0 to share, Big table, no partition, the user is also like this, what is user rights, what is the rights of the site, what is my rights, what is the rights of employees. Web2.0 is very good, to everyone as the center, respect for everyone, we and employees are partners, not subordinate, we are partners, you have the obligation to start a business, there are entrepreneurial rights, obligations and rights are equivalent. I think China's development, the whole business is still lagging behind, but I do want to give future entrepreneurs or current entrepreneurs leave something. Before we have no kungfu time, give staff the best environment, I said to employees, you know what is called entrepreneurship, the first is a creation, the second is the industry, creation is innovation, industry is dedicated, conscientious, other problems, not let you eat instant noodles, drink cola and so on.

Dot network regardless of success or failure, the end will leave something for everyone, some values, some experience.

Moderator: Good, to the last part of today's activities, to each guest a surprise attack, a sentence to sum up the future of Light Bo.

Xu Chang: The Future of Light Bo is a point of fire can be a prairie.