It male is diverted to sell the shroud online, the urn is not operating has been 1 million angel investment

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Now the electric business is hot, small to needles, big to refrigerator, Simmons, all inclusive, but if see net buys a shroud, urn of, estimate a lot of people still want to frighten a jump.

This year's 36-Year-old Peng is doing is subversive of the funeral service. His funeral service platform "Nhwa sentiment" has not yet run online, from Beijing to attract 1 million Yuan angel investment. "Funeral", "clear consumption", Peng and his team to this slogan, to kill into China's most mysterious, most traditional business.

No operation has been 1 million angel investment

Hongshan Tiger Spring Street, a commercial and residential building, the 14th floor, is Peng Wuhan Peng GE Technology Co., Ltd. office. "Beijing angel investors 1 million yuan has been to the account, our company's registered capital changed to 1.6 million yuan." The Peng Xiaohe said.

Peng GE technology is 4 months ago Peng and partners to create a new company, the main business is operating Nhwa sentiment E-commerce platform, and this platform is "to do the most close to the public" funeral electricity business platform.

"You see, the products we sell online will scare you. He turned on the computer screen to let reporters see. The above things are unique: a variety of colors of men and women of the Shroud, a variety of materials of the urn, a variety of hall equipment supplies.

"Look behind you, the box is full of urn." ”

"You're such a passionate entrepreneur, why are you robbing the streets of the dead?" asked the reporter.

"Because I am familiar with this line." Peng said bluntly.

Although his company had just been established, it was no coincidence that he had entered the line. Five years ago, Peng and the majority of his team entered the funeral industry, the IT company in Shimen Peak Cemetery to do funeral industry management software, responsible for the cemetery's internal management to provide technical support. Over the past five years, his business has covered more than 10 provinces in the country, and more than 50 cemeteries have business dealings.

With the funeral industry more contact, Peng found this special and mysterious business opportunities. He to the cemetery, cemetery, funeral parlour chain to do some research, initially prepared to do their own good at the cemetery Cemetery sales platform for cemetery to provide online display, online sacrifice and network marketing business, but he found that the powerful cemetery is not interested.

At the end of last year, he and several partners decided to do a funeral electric business platform to move traditional funeral services to online sales. This January, Wuhan Peng GE Technology Co., Ltd. was registered. After market research, he found that the industry must be door-to-door service, which requires the formation of ground teams and networks, which means that the need for additional investment.

From February this year, he began to go north to look for investors with a project proposal. One months later, he received a call from an angel investor in Beijing saying he wanted to visit his project and company team in Wuhan. Half a month later, the angel investor replied "OK" and decided to invest 1 million yuan in his project.

At the beginning of April funds to account, middle, Nhwa Love funeral electric Business platform on-line, funeral service hotline opened, Peng Company began trial.

Let the children of filial piety consume plainly

In recent years, "Can't afford to die" is one of the most powerful strange situations that mainland residents reflect. Peng said that because of Chinese traditional culture in the taboo to death, so that the general people of the funeral industry know very little, coupled with the child filial piety of the urgent mood, but also willing to spend money, mistakenly think more and more filial piety. In addition, the industry's opacity, as well as hospitals, funeral parlours, cemeteries and other aspects of the monopoly, resulting in the recent years in the mainland "sky-high funeral" events frequency.

"Different from the traditional funeral ' one-stop ' service, we advocate price tag, so that customers plainly consume." Peng said, he uses the Internet advantage, funeral service as a career to do, do Word-of-mouth, do brand, improve the funeral consumption of user experience.

"The first step in spending plainly is to price." The market is called twenty thousand or thirty thousand Yuan of high-grade urn, we only sell 2800 yuan. "Peng opened his electric quotient platform," said the man.

The reporter saw, they sell the funeral commodity like Taobao sell things like, illustrated, Price. "Women Bay Gold Pattern Tang costume 350 yuan", "White Jade crane Shou box 380 yuan", ebony "a Product Qinglian" Shou box 2800 yuan, a set of high-grade hall suit 800 yuan.

"I so plainly consumption, has made the provision of funeral ' one-stop ' people to my hate." "Peng said, because the funeral tradition of the traditional industry source is not stable, every day can only rely on business, so formed a street wreath shop such a very traditional, very backward business model, the operators are mostly couples or relatives.

He said that at present, from the overall price system of funeral supplies, the same funeral supplies, funeral parlour Price is the highest, mortuary second, roadside shroud shop cheapest, and they this funeral electric business platform on the line, is tantamount to the black cloth on the funeral chain uncovered, the impact on the industry is subversive.

"Let all people die, let filial piety children clearly filial piety, this is what we want to do." "Peng is full of confidence in his career.