It men resign sell meat clip bun: Internet thinking do not eat food

April 7 This year, a "why should I resign to sell meat folder Bun" article in the micro-trust friend Circle Crazy biography. This article tells of an IT man after graduating from a famous university in Beijing http://www.aliyun.com/zixun/aggregation/3518.html "> Internet company" To do "code farmers", after the feeling of work boring, but also because of the home authentic meat clip steamed bun, Finally choose to resign to start a business "West Master Meat folder Bun Shop" story.

Perhaps the details of the story caused a lot of "North drift" of the resonance, perhaps because of curiosity has internet companies experience how to do the low-end food, perhaps is simply by the article in the meat of the lure of the bun, many people ask: who is the West master? How about his meat sandwich?

Tsinghua Science and Technology Park at five crossings, with wooden walls, eye-catching red signs, less than 10 square meters of the West Master meat Sandwich Shop has been officially opened. Transparent glass can directly see the console, remove the new and professional baking machine, as well as the busy 4 of young people, along with them is just open the excitement and disturbed.

Only on April 7 the first day of opening the morning, quickly sell the meat of the steamed bun let the small partners were stunned. Meng said: "The traditional shop sells five hundred or six hundred buns a day, the business is very good, we have a day before the opening of 1200 prepared, is the amount of days." Started to worry about selling, but did not expect to sell out 11 o'clock in the morning, noon and processing 3 hours, thought can support a two days, the result to 5 o'clock in the afternoon and sold out. ”

In fact, "The Master of the West" is not a person, but a group of people, Meng is only the owner of the meat folder of Master West. This by the odd point brothers holding the Chinese restaurant chain brand, by dozens of love Xi ' an cuisine of the Internet, finance and other fields of practitioners to launch, because the founder and products are related to Xi ' an, so named "Master West."

The dissatisfaction of the cargo is the point that can innovate

"Why should I resign to sell pork bun" the information in the article is true, but it is the integration of the experience and feelings of this group of people. For example, Meng, graduated from XI ' an Jiaotong University automation major, has worked in Tencent and Baidu, is a genuine "code farmers", the article "girlfriend because there is no room to break up", "in the five crossing to become the center of the universe on the day to save money forced to move to changping rental" is a team of real experience of someone.

What makes them come together is a similar feeling to the original life. This includes writing millions of lines of code every day can not feel the sense of achievement, parents in their hometown of children as proud, children in Beijing every day and 1 million people crowded subway line Line 13 drop feeling.

Not only that, Meng after graduation has been away from home work, although it is a senior engineer of it enterprises, has a lot of income, but as a native of the northwest, away from home food, so that "cargo" Meng pain point was again and again touched. This is the internet thinking of the "pain point" thinking, that the dissatisfaction of life may be a point of innovation. "In Shenzhen, Shanghai, Beijing, have not eaten to let me satisfied with the meat sandwich, then I decided to make one." ”

So they decided to quit the job that looked glamorous and paid well, and opened a shop for their own bosses in order to have authentic meat buns in Beijing. Location, must choose in the people love and hate "The Cosmic Center" five crossings, they want to carry the meat clip bun to redefine "the center of the Universe".

Despite leaving the Internet company, the experience of the past has brought them different ways of doing things. Meng said, we internet people have a characteristic, is to believe that as long as the product is done, no matter how much input, the cost of how much, will eventually be rewarded, so insist on 4 words-product first.

What the team does is to grasp the user experience and the pursuit of the ultimate. "Many industries are in pursuit of customer satisfaction, but we are after the user scream, is the product must exceed everyone's expectations." "Even, they are doing a lot of things at no cost, such as paper bags are used in imported materials, than the average cost of plastic bags 10 times times higher." They think because a lot of people will choose to go with the meat folder, steamed bun is important is the skin crisp taste, and oil and gas is generally contradictory to the two problems, imported materials bag oil and breathable.

Meng said: "I repeatedly said to the team, we want to abandon the poor thinking, not afraid to spend money, in fact, many of the intuitive things are wrong, for example, most people think that buy paper towels, buy a bag cheap one or two cents, are similar, but we will buy the best, at all costs to do a good job. "Based on this idea, when baking a bun, or cutting a bun in the knife, a defective or chopped bun will be eliminated, because" can not sell discounted products to customers.

Internet thinking is not good for catering

Before the official business, Meng and his small partners used 5000 kg of flour and 2000 kg of meat for "product development." In the ingredients, they play the engineering students in the laboratory "skill", the oil, salt, soy sauce, vinegar as a variety of chemical test, the dosage of ingredients accurate to MG, and summed up a set of formulas to the quality of meat sandwich to accurately control.

The team is very focused on promotion, to be closer to the user base. It is not only the article which has very "bright spot", in the opening offer, except the regular free gift, there are "pay tribute to the Internet", those who hold NetEase, Sohu, Google, Baidu, Tencent, Ali card customers can get a single, to share the article to the micro-letter "friend Circle" to get a point "praise" can also be a free list, and encourage users to comment on the internet.

However, they gradually found that the internet thinking alone can not do good food. When the team started doing the business, they found that there were so many trivial problems that they had to meet every night, and they would make adjustments. Meng said that the first day of business was out of stock two times, in order to ensure a good user experience, Meng and his friends changed the supply process, increased the manpower, but the next day is out of stock. "But it's also a step forward, a lot better than the first day's supply." "Meng said.

Unlike the Internet industry, the hard cost of catering industry is much higher, raw materials, factory rents, logistics, warehousing and so on, all need a lot of expenses, these expenses are still rely on Meng their own savings. For future development, Meng said they would go to finance, and now they are starting to do it, but for now, the cash flow in the store is quite plentiful.

Talking about entrepreneurship and life before the difference, Meng feeling: "That is a sense of participation, this is a sense of achievement." "A sense of accomplishment is important to him, and it's great to be happy when you're doing something good." In the Internet company, I just grasp a small part of the product, entrepreneurship can grasp the entire large direction of the product.

China Youth Daily Reporter found in the random survey users, in the opening days, most people are holding to support the IT peer entrepreneurship or a taste of the mentality to buy, there are many artificial meat and the smell of steamed bun and the staff's dedication to praise. After the enthusiasm has gone, "Master XI" can walk how long still deserves attention.