It Orange founder: One year entrepreneurial sentiment, how startups from 0 to 1

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China has a well-known innovative entrepreneurial data media--it oranges. I had a black horse and Jinshan network CEO Fu Chat, he thought startups, the hardest is 0 to 1 of the process. It seems that the founder of the IT Orange has spanned 0 to 1 of the process, I am very much admired it Orange founder of the entrepreneurial attitude of flying, she said: entrepreneurship, on the one hand is full of imaginative blueprint planning, on the one hand is based on the reality of the cautious or awe of the heart.

It was above 7-kilometer in the high altitude of Guangzhou to Beijing on the plane, at the invitation of the Sea Spring, and you share the "It orange" 2013 years of Understanding: This is a start-up company from 0 to 1 of the process, is a small team of 4 people work hard, is a journey for the ideal of the road, tired and happy course, eh, is also a female entrepreneurship story.

Why should we start again?

A lot of venture investment circle friends, know that I started from 17startup.com, this is before the Grand Innovation Institute of Internal Entrepreneurship Project, I from the media to do products after the first project, but also want to take out as an independent company operation and entrepreneurship project, but ultimately because the negotiation is not too smooth, I quit and left 17Startup and needed to get back on the road.

At that time, the mood was very low, adjusted and rested for 1 months, do not know is a start-up, invest, or go to the company to do products or operations, but maintain a daily and more than 3 people to communicate the frequency, talk about a lot of possibilities, but also think of a lot of work, the end result is met the partner SS, get a few angel investors support, Decided to start again, on the basis of 17Startup to continue to do our unfinished products, services, follow the inner guidance, do what I love.

So how do you identify the inner guidance and love?

1 focus on domestic and foreign start-up companies, investment in the cumulative amount of time has accumulated more than 10,000 hours, on the one hand can prove to be really like, on the other hand, it shows enough accumulation;

2 has the obsession, in one thing to think too much too long, and found a lot of unfinished, or particularly want to achieve and do things.

Based on these two aspects, I chose to start over and do something from 0.

2013: Accumulation and precipitation from 0 to 1

We started in April to do it oranges, at that time, 2 people, a sum of start-up funds, in the thick-German innovation Valley rented 2 stations, holding 2 computers began. Starting with the prototype design on a white paper, the first stage of work is to spend 1 months on the beta version of the product and on the line, more familiar with a process, but because the first version of the design of the function too much, delayed the duration, to the May 21 it orange first version of the online, did not do too much publicity, in acquaintances and circle of friends to spread the main.

Product on the line, means more things on the face, we think the most important thing this year is the number of companies to do 8000-10000, build can develop value-added functions of the foundation, let go and give up some things, such as I will now reflect on the slow down the operation of the micro-credit public account, as well as the spread of the content of it oranges. For small teams, priority, subtraction is what is constantly being done, there may be errors or risks, the key is to quickly change and adjust the ability to execute.

It oranges in the first 3 months have been only 2 people, in the quiet to do the product and content, close to the state of retreat development. By the July, we wanted to go into the second phase, to link up past disconnected industry relationships, to build brands and disseminate content to our core user group of entrepreneurs and investors, and began to recruit teams.

Hiring is a key issue that startups run through, for us at that time, acquaintances recommend and friend Introduction is the most efficient means, but not easy, after all, many things are not clear, we spent nearly 1 months to find the first batch of two people: Wombosi and Tai Lung, they are from the QQ on the recommendation and Exchange, The biggest reason to be so smooth is like-minded, they have accumulated in the service of venture capital, also want to do a lot of things, come together is fate. But did not find the right programmer and SS collocation, in fact, there have been 2 confirmed candidates, after all, because of all kinds of misfortune did not come together.

With 4 people, the second phase of 7-September began, on the one hand, the internal team running-in, on the other hand, outside the start line activities. It took a lot of time to do in-house training and team building, how to build information sources, how to collect and include information, how to edit and select content, how to be more efficient and division of labor to do things and so on, need to constantly running-in, this process will accompany always, the team together with the company's development and progress, even if the business is not successful, People are progressive.

Offline activities I am more familiar with and good at, it orange to strengthen the industry is still the subdivision and vertical areas, on the one hand around these topics to understand more startups, help us improve the data, on the other hand, and the focus on the field of investors to establish links to see future cooperation possible.

Luckily, the active trader and participant are still our good friends in the past, because Gusan, Xiao Bao, Kego, Bob and so on have been helping, also has the garage coffee, the joint pioneering Office community has been supporting, the offline activity this piece is very smooth beginning. The challenge for us is in three ways: one is that we need someone in our team who can dudangyimian and take charge of the whole activity; the other is the activity to make the characteristics and value, after all, there are too many activities in the industry; third, the activities after a period of time to generate income, but also a possible source of income. These 3 aspects are accompanied throughout the second half of the year, currently looking at the completion of about 80%.

After 11, it orange into the third stage, on the one hand sprint our content and quantity, on the other hand is the development of new features, previously I did not do, positioning for value-added products. This phase is still ongoing, on the one hand the team still has to maintain a high frequency of content updates, and in today's 7000+ on the basis of the difficulty, but also a sense of exhaustion, on the other hand is the development of new features, from the concept, prototype, to discuss the finalization, development and polishing, plus the daily maintenance of the site 10-December We are experiencing multiple sharpening.

From 0 to 1,it oranges are accumulating and settling, whether it is product, business, or team, structure, we have only taken a small step, no achievement, can only say that is a good start.

3721.html ">2014 Year: Starting from 1, looking forward to Ascension and leap

At the end of the year, on the one hand, on the one hand planning for the coming years, now we are experiencing such a stage. On the one hand is imaginative blueprint planning, on the one hand is based on the reality of prudence or awe. It orange after reaching 1, how to go to 10, 20, 50 ... More rapid progress and development, I feel the responsibility and pressure, Gao after the process of making cakes, not so easy, and Lengnuanzizhi.

But luckily, the current team, and the people who might join in next year, let me feel that we have a great opportunity to do some crazy pattern of things, I am eager to work with them, experience and together to do, this will be our life with passion, responsibility, value, pride of the process, I am full of expectations.

No longer than the foot of the road, there is no higher than the mountain, on the road and climbing entrepreneurs, we together to refuel!