It takes a sincere heart to start a business

Absrtact: Two undergraduate students, in six years, two degrees in Chengdu High-tech zone venture. For the first time, their peers were sharing platforms such as Salesforce.com and Facebook, and the second, their rivals were Sina Weibo and Tencent Micro-mail. The phone is the walkie-talkie.

Two "undergraduates" in Sichuan, in six years, two degrees in Chengdu High-tech zone venture. For the first time, their peers were sharing platforms such as Salesforce.com and Facebook, and the second, their rivals were Sina Weibo and Tencent Micro-mail.

Mobile phones When the walkie-talkie is a popular social way among young people: whether in the noisy restaurants or active campus, or busy markets, more and more young people holding mobile phones, recording, photo, upload. They're using a burgeoning voice-sharing app--whistling.

Officially released less than six months, "sound" small software already has 600,000 registered users. On the Apple App Store's social application "free", "whistling" after Tencent QQ and Tencent Weibo, ranked fifth.

Recently, in Chengdu High-tech zone, the reporter visited the "whistling" birthplace-Chengdu Dream Brothers Network Technology Co. Meng Jing, general manager of active thinking, good at business and strategy, technical director Zengyi logic rigorous, longer than technical development. Despite their different personalities, the common dream has made them the "best partners" in the entrepreneurial path over the past decade.

Missing graduate Defense for entrepreneurship

"In order to start a business, we gave up postgraduate diploma. "Meng Jing to the reporter Tan Chen this paragraph" for entrepreneurship and incomplete "experience.

Meng Jing 2001 graduated from the University of Sichuan, Zeng Yi is lower than his one term. The two had no intersection, until 2002, they also attended a cram school, to apply for the Sichuan Software engineering graduate students to prepare.

"That is the big classroom of more than 100 people, but we both know." "Zengyi recalled when the two people laugh called" affinity. At that time Meng Jing already at work, because of the work reason sometimes can not class, so often find Zengyi borrow notes. Later, the two people at the University of Software College admission, became a classmate.

Interestingly, both of the science is not software or computer major: Meng Jing undergraduate major is the economy, and Zengyi is majoring in physics.

"Learning software is purely a hobby. Meng Jing told reporters that he taught himself software programming during his college years. Zengyi that physics is a basic discipline, so I hope to learn more applied professional, also out of hobbies, he also chose software engineering.

In graduate school, the two people are not complacent, they began to design some programs for enterprise management. In 2004, they registered in Chengdu High-tech zone to set up a company called "Network Structure" to help SMEs frame information management platform.

In China in the 2004, the Internet also went deeper into people's lives: the previous year, Alibaba set up a shopping platform Taobao, Baidu launched the "bidding ranking" of the paid search service.

But in the enterprise application, Informatization is still in the initial stage. A survey of large and medium-sized enterprises conducted by the Chinese Academy of Social Sciences in 2003 showed that, of the 838 respondents, the average number of computers per hundred was only 7.79; although 96.2% of enterprises have access to the Internet, 85.9% of enterprises have established the official website, but can be updated at any time only 6.7%; 89.3% of the enterprises set up a financial management database, 68.8% of the enterprise set up a personnel management database, but only 9.9% of enterprises can be updated at any time.

Meng Jing and Zengyi pioneering the first company, it is aimed at the enterprise information of the blank market. Meng Jing described what they were doing as a "software supermarket": The management software is designed into functional modules, like the supermarket on the shelves of goods, enterprise customers can choose their own needs according to the requirements of the function.

The first company sold 22 million dollars.

At the beginning of the start-up resources are limited, network companies from the side of the small restaurants, small factories to start, to sell their own business. Zengyi was so far impressed by the first "big client" process he won. It is a factory, the previous business process is the use of paper-based documents, the director of the warehouse, scheduling, logistics and other aspects of the information transformation. Although the front of these young men patting his chest said "no problem", but the factory director is still skeptical, because the factory once to a well-known domestic software company bought management program, but the effect is not good.

"We took only 35 days to get their main business process solutions out," he said. The director looked very surprised and satisfied. Zengyi said it gave him the first taste of a sense of achievement in entrepreneurship.

Meng Jing, Zengyi in full swing, they also walked to the crossroads of life: In the early days of crazy busy, they both missed their graduation thesis defense time.

"Credits have been saved, papers are also written, is not time to go back to reply." But both said they had no regrets. "Graduate school is to improve their knowledge system, this goal has been achieved." "said Meng Jing.

Their efforts have not been wasted, in the second year of Entrepreneurship, the company's customers have developed to more than 20. However, the financial situation has not improved.

Meng Jing recalls that at that time they rented offices in Shanghai's bustling Yan ' an road, set up offices, but in order to save the accommodation fee, but only in the more remote Zhabei rent farmers Housing temporary shelter, and then daily crowded bus "long journey" to work. At the same time, they won a sugar factory project in Lincang, Yunnan, rushing between Chengdu-Shanghai-Kunming.

"Although customers are more, they don't make money. Meng Jing told reporters that in 2006 years, their first enthusiasm for entrepreneurship encountered freezing point: several executives even for several months without pay, take the lead in ensuring the salaries of ordinary employees.

2006 is destined to be another turning point for these two young people. One day in July, Meng Jing once again left the Lancang Riverside town to Shanghai, calculated "is not to give up." Then he received a mysterious phone call.

"The other side is Alibaba's Wang Shintao, he said wants to buy our company." Meng Jing said he was not surprised, because several big companies have been to talk to them about the acquisition. "There was no promise to sell before, because the other party only wanted to reap the fruits, and we wanted to see what we had done to be continued and developed." ”

The olive branch that Alibaba Group throws makes Meng Jing feel agreeable. In Ma Yun (Weibo) planning: Following Alibaba, Taobao, Alipay and Yahoo, the company will set up a fifth subsidiary-Ali Software, to achieve "let the world is not difficult to manage business", and the network of the team will become an important part of Ali software. Of course, the other side of the final bid more difficult to refuse: 22 million yuan.

September 2006, Meng Jing and Zengyi with their 20-person team, mighty from Chengdu to Hangzhou, joined the internet giant Alibaba's growing ranks.

"The most I have benefited from Alibaba is its corporate culture. "Meng Jing to Ma Yun advocated the" value-management ", Internet companies active atmosphere is very agreeable. This, from the second company he created the style of decoration can also be glimpse: The main color with Alibaba similar to the representative of the Passion of orange; the work area of each product team hangs a personalized, cool name ...

At the end of 2009, Meng Jing chose to leave Alibaba and return to Chengdu to start an internet company. 2010, Zengyi also returned to Chengdu, joined the company called Dream Brother.

If the first company sold to Alibaba, the two young people have realized the freedom of personal wealth, then why again after a few years, back to Chengdu entrepreneurial? The answer is very simple: not reconciled, but also want to make their own way out.

Back to Chengdu to sail again

The two "brothers" with dreams set sail again. Compared to two times before and after the venture, Meng Jing suddenly big feeling: the first venture, one of the dream is to feed the company, to buy a Buick June Yue sedan; the second venture, he had two cars, the company's financial base is also relatively stable, but often feel difficult to choose.

In the 2010, the Dream Brother's main business is to do mobile games, "Angry Birds" and other games quickly rise, to bring them great encouragement. However, the domestic imitators Shijian, the mobile phone game field quickly becomes the competition intense "Red Sea". At the end of 2010, the Dream Brothers began to aim for a new direction: mobile voice Weibo. At that time, Sina Weibo developed rapidly.

"Since it is through the mobile phone microblogging, why not join the voice function?" In this way, on the one hand, users operate simpler, faster, on the other hand, can use the phone contacts, forming a community circle. Meng Jing is excited to describe their ideas to reporters.

It turns out that the "voice Weibo" feature, it is the mobile internet field of another "Nova", many internet giants scramble to carry out this business: the famous angel investor Lei (micro Bo) led his Millet technology, launched a "Rice chat", Tencent launched the "micro-letter" also has the function of voice chat.

Meng Jing said that entrepreneurs "casing" is too accurate, sometimes not a good thing: Once the Giants enter, leaving the survival space for entrepreneurs is very limited. Dream Brothers face a grim choice: either with Tencent, Sina, such giants head-on confrontation, or adjust the direction of alternative.

Meng Jing and his team chose the latter, and they were "whistling" once to subtract from the high expectations, cutting off many functions, and even postponing the official release time until October 2011.

"To micro-bo", made to highlight the personality of the Voice and video interactive community. "This is the final position of Meng Jing for" whistling ". The application of the young user community, in the release within six months, has been 600,000 registered users.

• Entrepreneurial observation

It takes a sincere heart to start a business

The second venture, Meng Jing and Zengyi still chose the Chengdu High-tech zone. Compared to two times before and after the venture, Meng Jing told reporters that the surrounding environment has undergone a great change.

The Government's understanding of the High-tech industry is more accurate and more supportive, which is the biggest feeling of Meng Jing. Recently, the Chengdu Municipal Committee of the party committee, the secretary Jinggang visit the Dream brother, asked "where the government to help", when Meng Jing answered some polite, the other party immediately said "young man, ask to be more specific."

The capital environment of Chengdu High-tech zone is more mature than before. Meng Jing told reporters that he started the first company, the source of funds only the founder's own patchwork of hundreds of thousands of yuan, and at the beginning of the second start, there is wind investment earshot. At present, the dream Brother has won the first round of tens of millions of financing, and the second round of financing is gearing, is about to introduce a domestic internet giant, including the strategic investors.

"The most rare thing for an entrepreneur is to have a heart of sincerity." "This is Meng Jing two times the biggest experience of entrepreneurship, the rare is that the innovative environment has become better, but still have to maintain a" cool mind "and" Crazy state. "