It teahouse: Forum Word-of-mouth Marketing Detail how to achieve?

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; In recent years, Word-of-mouth marketing has been a hot topic, and some monographs are still high in the best-selling list, but in less than a year, the concept of these books are almost all overturned. Past Word-of-mouth and "Word-of-mouth marketing" is contradictory as the name suggests, Word-of-mouth is the people of a product or service formed by public opinion. It is clear that the main body of Word-of-mouth is consumers and experts.

In the past, the so-called "Word-of-mouth marketing" promoted by business and professional books is quite the opposite, its main body is not the consumer and the expert, but the merchant itself. Therefore, this "Word-of-mouth marketing" is at best a kind of hype, but not as blatant advertising, and speculation is always secretly to the public opinion of the operation, most of them are not see the sun, at least not the people magnanimous swing.

What is Word-of-mouth marketing under the background of the Internet?

No one can deny that the Internet has become the most sunshine of human history to date, the most embodiment of public information channels, the most important reason is: the Internet is the main forum in the world today only by old civilian control of the popular media.

As far as Word-of-mouth is concerned, only the main body of the forum is the consumers and experts. Therefore, to achieve a true sense of word-of-mouth marketing, in the context of the Internet to become feasible, at least become logical.

What are the characteristics of online public opinion?

As I've talked about many times before, the basic properties of the Internet are shared, and the basic effect of the Internet's major forums is interaction. Sharing and interaction, so that online public opinion can be formed in a natural environment, such public opinion has two major characteristics:

1, public trust. Everyone in the forum is free to speak, even if someone is using avatars to lie, there are countless slabs of bricks to serve him.

2, Commonweal. Speaking on the internet represents the individual will of each free person, many may not be Acura, some pertinent suggestions and evaluations are effective feedback, especially the rational and violent debate, for consumers and businesses are very valuable, including public opinion will often become the government's decision planning basis.

Forum Word-of-mouth Marketing details how to achieve?

Word-of-mouth Marketing as a trade action, is the customer service. If the customer pays the money to entrust you to do the word of mouth, the results in the forum attracted many people booing even shouting, car training, the effect of swallowing flies.

In order to promote the discussion atmosphere of it teahouse Forum, QQ every time someone asked me something I was recommended to the forum post and then I came to answer, today intercept one of the topics on the Forum marketing, although I did not seriously operate a forum marketing, but see a lot more than a few personal views, here only represent individuals, Welcome to the forum to discuss together.

Which network marketing method is suitable for decoration industry?

Q: I am doing lang run Decorative network marketing is mainly to do the bidding rankings, the major decoration forum post, as well as corporate blog effect is not good, our department and I do the bidding rankings, the major decoration forum post, as well as corporate blog. Several other colleagues to do > website customer service, with the 53KF system and then use the telephone to help contact, customers directly to the site to find the kind of customer service, as well as direct customer calls. I'm not that way.

So let's talk about what I did, maybe I can see my problem. I was in the search room or focus on the online register a lot of accounts, there is a part of the company name to do vest, most of the company is not the relevant things as a vest. At the beginning I was a day in the forum to write some decoration related articles, most of which are reproduced on the company's website. Sent out after no one to see, I tried in the forum's personal signature, write the company's name, add blog link. The result is an endless number of deleted accounts, which are sealed every day for one weeks. If it weren't for the book, it would be a bit of advertising.

Later ha, I observed that the hottest forum has 3 kinds of topics, one is the administrator-initiated group buying activities, the second is the owner of the Decoration Diary, the third is the owner of the decoration tender. Many have thousands of people, hundreds of response volume. Then I recently tried to use the back two kinds of way to do, popular is very prosperous ha, each post are hundreds of popularity. But wonder is, how to the identity of the owner to publicize our company, so find me to decorate, need a kind of bridge. So this situation is, the post when the owner is me, then back to the post of the decoration company is also my own top. But it can't be too obvious, or you'll have to wear help. Through the forum to pick up a few customers are all through the point of 3 ways to do, that is, the owner issued the decoration tender, dare not in the Forum direct publicity, let him come to our company, only through the Forum text message way, can imagine really to decorate the owner may receive how many such text messages. Chengdu Lang Run Decoration is a high-end brand-oriented decoration company, generally less than 3W are not taking orders, so many people also for cheap to add money to find decoration team. Decoration Company is even more difficult to do, our company's network department has just been established. So in the forum this piece, there are disadvantages, network brand and visibility are not much louder.

So, I just think there are other better ways to do decoration industry this piece of network marketing methods. Ask for advice!! Maybe your words will inspire me a lot.

A: Long run decoration in Chengdu a few days ago to see some of your bus ads, so that your company's strength is still good, from you said positioning in high-end, then the user groups should be subdivided.

First talk about the promotion of the way, now the decoration Industry Network marketing has been very mature, many companies are in use and indeed are very good, you are also used, but some confusion did not do a good job positioning.

1. Bidding ranking the most direct way to get customers, there are a lot of SEM articles on the Internet, see more, the key is more analysis of users, your high-end users they will search what kind of words, do not go to a lively competition similar to "Chengdu decoration" Such a common vocabulary, conversion rate will not be very high, and suggest you try GG, Conversion rate is good;

2. Forum marketing is the most commonly used decoration company, lurking in the owners forum or owners group to find customers, the effect is also very obvious, but the operation to think carefully, it teahouse every day will delete a large number of advertising stickers, but also leave some hidden soft text, the reason lies in the content, direct advertising, pull business, Advocating their own products have how many, we will definitely be directly sealed account.

To transfer the article posted online to the forum this effect certainly not, the forum is an atmosphere of communication, long-winded things no one would like to see, Teahouse Forum has been customized to reprint a variety of it news, you can see that you are thinking carefully, summed up the forum what kind of popular, But do not suggest that you use to write some false articles to deceive users, the best is to communicate with your designers, let them share more of your success stories sent to the forum, the company's name embedded in the article, do not leave any Web site. At the same time must adhere to the true original, the post should not be too long, and then choose a few vest appropriate top-top stickers, the effect will be better. The core of the forum is Exchange and sharing, you should think more about how to integrate into the discussion in this forum, rather than thinking about how to publicize your company all day long.

3. Enterprise Blog This way there is no company to use the better, but corporate blog positioning should be corporate image of the display, corporate culture to share, pay attention to this point is good.

Promotion is a long-term process, do not expect a few days to send a few stickers to a few customers, if always holding this mentality to do, it must not do well, and more analysis of your target users, since the high-end crowd, then it is obvious that some low-cost real estate owners forum is not your goal, Find some similar market owners such as Vanke forum, so that your content and their needs to match.

Simply say so much, see the teahouse other friends have good suggestions, after all, I am not familiar with the decoration industry. (Reprinted from It teahouse Forum-original)