It will also quote a constant era, dimension strike, or even a two-to-foil phrase.

First of all, if you listen to the "Chaos Era" three words, excited, understand this "slang", congratulations, look down, because I will also cite the "constant era", "Dimension Blow", even "two-foil" and other words, anyway, you are also "three-body" fan, I this article you mostly understand; Read the 123 parts of China's greatest science fiction "three-body", or you'll be completely clueless about what I'm saying below.

Before the industrial Revolution, humans were completely "in the eternal Era"--a fascinating exposition by Professor Gregory Clark at Stanford University: "One thing that has happened in human history is the Industrial revolution that began around 1800 years ago." "His research shows that at the macro level, the world's GDP per capita has not changed in the two thousand or three thousand years before the year 1800, and the industrial revolution only gradually rose." Microcosmic aspect, after the industrial Revolution the human life style, the social structure, the political form as well as the cultural connotation, have the essential big change.

Take the Familiar Qin, Han ... Tang, song, Yuan, Ming and Qing examples, looks like the change of dynasties, but in fact? GDP per capita has been moving between 450 and 530 dollars, basically no big changes, that is to say, wealth, technology, productivity without any leap in the premise of all the "change" in fact, all the "changes" is only the emperors "a small game of the minority play"-the focus is not only China, This is the whole world, not to mention the social system of Europe and Asia, which, according to historian Madison, estimates that the world's GDP per capita was about 445 dollars (in 1990 dollars), up to 667 dollars in 1820, and only increased 50%--productivity in more than 1800 years by "wandering" The words can be described as far as possible.

However, the Industrial revolution this magical thing happened! In the 180 years from 1820 to 2001, the world's per capita GDP grew from 667 dollars to 6049 dollars. How many times do you count yourself? Thus, the industrial Revolution brought about by the income growth is really shaking, all today you are familiar with all the "civilized Way of life", almost all are the product of the Industrial Revolution.

And the Industrial revolution, for each country in that year, is a "chaotic era" of the beginning.

Familiar with the history of the guys are expected to smile crooked, think of it, a small British reverted, from the island suddenly became the Japanese Empire! And the vast nation of my Chinese? In the "constant era" comfortable living thousands of years, can be in the "chaotic era" this confusion rules of the premise, the soul is lost, degenerate into the poor worm.

OK, if the above is said, then, today's world of business structure, is entering the "Chaos Era" state. The corresponding, many traditional entrepreneurs like the previous "era of Constant" times, at that time, product development, production, marketing, after-sale ... are traceable, including "management", there are a number of "classic examples", as long as the case of the business school, serious repetition can be, the characteristics of the constant era-repeat. "Tomorrow the Sun will rise in the east as usual and be punctual." ”

But the "chaotic era" means ... Does the ghost know that the sun will rise tomorrow? Rises at midnight today or three years later? No one knows! Remember Mingzhu and Lei? The core difference of this gambling is: Mingzhu in the "constant era" of the idea to see the problem, and Lei is the "chaotic era" of the thinking of the bet.

Oh, in fact, according to the carving ye this "hand a slippery, casually along Mingzhu and lei again pull 3,000 words of character", I don't want to sleep early tonight. So, this big paragraph, everybody own brain to fill up.

I quickly get to the point: paralysis, in the end of the internet to bring the "chaos Era" is what? (I think this is the most concerned, the most valuable part.) ）

"The nature of the Internet", my teacher Professor Zeng has said many times, "is the connection!" "He speaks correctly, I love the truth, but I love my teacher more!" Internet connection everything ... Interested, you go to search all his comments, it is best to read his books again.

But I want to add that I think the core of "Internet business model" is "asymmetric connection".

Let's take a look at the example of Baidu, tens of thousands of young people every day to search MP3 songs, occupy Baidu's servers, bandwidth, and even Baidu all day become the accused of piracy-all this, Baidu can not earn a penny. But tens of millions of people, there are 50 of thousands of young men today because their mother was suddenly told diabetes, and went to Baidu search box entered the "diabetes" three words, you know, every click on a link, treatment of diabetes hospital almost have to pay 500 yuan to Baidu.

In this small case (inaccurate data, not serious, but logic is OK), some people ask, this is not the traditional supermarket that "beer and diapers" logic? In fact, in the "beer diaper" case, the first industry is "symmetrical", after all, supermarkets are selling the category, there will be no "tractor and diaper" Cross-border bar

But in the "Internet business Model", "Chaos Era" began, all "do not set the tune" of the industry, began the "asymmetric connection", make a bad day tractor and diaper hook up ... Enterprises began to collapse in batches, but also at any time a miracle, along with the brilliant and destructive shock ... It's like a two-way foil!

Nintendo, the most lucrative company in history, lost 300 million dollars last year. Why don't people buy Nintendo's home game consoles and handheld machines? Oh, it turns out everyone's playing with the phone ... Why doesn't the phone play Nintendo Mario? Because everyone has been playing "national town" and "every day cool run", oh, you build it? These games also have social properties Yes! You can interact with friends and score more ... Cao! Originally these games are Tencent to get! And you download them to play them, because you can not be separated from the micro-letter.

Tencent is not the best game to play, but Tencent hands have two to foil! Dimension strike Do you understand? How do other gaming companies spell it?

You think again, Baidu examples and micro-letter examples, the connection of the crowd asymmetry, the industry asymmetry, the size of the enterprise is also asymmetric (Tencent competition to kill countless young opponents, will only say, "I destroy you, but you have nothing to do." ”）

The use of funds is asymmetric. In the traditional enterprise development, although the rapid development caused by the Great Leap forward period, but after all, the use of funds and income is a matching state, is a symmetrical state. But the Internet, subversion, how much did Google burn before making the first penny profit? Baidu Tencent Arimo less than ... Oh, it's like Jingdong hasn't made a dime yet, has it? What the? A quarterly earnings gain of millions of? Come on, that's government subsidy!

Traditional enterprise hate tooth root itch? No way, in the chaos of the era of the rules of the game is so d.

Next, there are more asymmetries, such as the asymmetry of industry change, such as the pharmaceutical industry, at least in the pharmaceutical industry chain? Not now, with the advent of the big Data age, Google is two weeks ahead of the U.S. Centers for Disease surveillance to learn that the flu is starting. Because Google through the search volume, learned that a large area of the United States began to search the keyword "nasal congestion, sneezing, fever," can accurately determine the outbreak of influenza, and there is no need to go to the local sample saliva test after the statistics.

Based on the accumulation of years of map data, the prototype car of driverless cars is already on the road ... Poor car industry, had just been abused by Tesla, the more formidable opponents come soon. The bad thing is that when Google really kills GM, it might still say, "I'm ruining you, but it's not you." ”

It's too far, isn't it? In fact, the same mess around! Didn't you hear about Internet finance? Banks have turned their face, because the internet giants casually hand a stretch, the banking industry to settle the cost of waste ...

Well, no, for a long time, it's all a matter of family giants. It's none of your business. OK, now let's get to the point.

What should we do in the era of chaos?

Rule number one: you'd better use the Internet to lock and "glue" everyone. (such as Baidu, Tencent);

Rule number two: If you do not do one, use the internet means, locked and "sticky" with the same attributes of a group of people. (such as grapefruit, aunt or something ~);

Rule three: What? Through two, you've got a two-piece foil? OK, go grab some cheese from the traditional industry! Don't be soft.

Now do you know why traditional industry people are on pins and needles every day? Because they have no Internet tools to "glue" the crowd's skills, and then ... Then do not know which day, their own cheese on the "thump" of the sound disappeared. The most special what is terrible is, who snatched, completely novices! 99% of the possibility, is not the old opponents, old opponents and their own live in the "constant era", a variety of traditional play in the chest, beat each other for decades who can not kill who (absolutely true love ~) ... can now "chaotic era" one, do not know which kid, incredibly cross-industry, cross the crowd, with "asymmetric connection" way, the consumer of their own ran! This is not the most terrible, the most terrible is the kind of "asymmetric change", just like the Google unmanned car, or jobs one inadvertently abused the game handheld or card-type digital camera, not a specific brand was killed, but the whole industry instant dying.

In short, in this "chaotic era" era, want to hold on to their own piece of cheese, is absolutely impossible. The only way is to take the initiative, embrace change, even create change, use the Internet Tools, find your "two-foil" and eat other people's cheese.

The advent of this great "chaotic era" is a fortunate one for our generation. We will watch the countless giants of the past fall (please do your own brain to fill the case of recent years), but also see, and even personally participate in the birth of a great enterprise. This is unthinkable in the "eternal era", at least for a long time--it will take decades or even generations to do so.

In short, I Love "chaos Era"! ...... So this text, incredibly a love letter.

Wen/Carving