Italian fashion magazine Grazia launches electric business platform Graziashop

Absrtact: Italian fashion magazine Grazia launched its own electric platform Graziashop, selling more than 20,000 items including more than 250 luxury brands, such as House of Holland, Antipodium and Victoria Beckham, will join a group of High street brand in the future. Graziashop's Total

Italian fashion magazine Grazia launched its own electric-business platform Graziashop, selling more than 20,000 items including more than 250 luxury brands, such as House of Holland, Antipodium and Victoria Beckham, will join a group of High street brand in the future.

Graziashop's general manager, Richard Hartfield, said Grazia had revealed plans to build a platform for the electricity business in May this year, but had started building the site two years ago. The website supports Sterling, EUR and USD settlement. To meet the needs of global buyers, the site and its brand retailers to cooperate, the use of wholesale goods, by the retailer direct delivery. Like other fashion dealers ' websites, the platform focuses on content operations, and the page will have "new products", "designers" and categories of products. Grazia's global editors will post photos on the site to showcase fashion styles and popular elements, and offer apparel matching advice to buyers.

There are many examples of retailers ' rapid foray into the publishing industry, but only Harpers Bazarre has opened its own electric platform, but only in the US, Hatfield said. Grazia magazine will provide valuable data for the site, which will not only add to the site's features, but also help Grazia editors understand fashion trends and product dynamics.

Grazia's electric-business platform will promote the site with the influence of its sister magazine Grazia, and will launch more marketing campaigns in 2015.