Italian-French semiconductor consumer electronics core strategy to help China's digital entertainment market development

Communication World Network (CWW) March 24 News The world's leading set-top box chip offers the "New creative entertainment, green program more energy" as the theme, "the 18th session of China International Radio and Television Information Network Exhibition (ccbn2010,3 month 23-25)",　　Display a wealth of digital TV and set-top box products, technology and solutions for consumers to map out the future Digital Life Blueprint, with a new market strategy, fully support the development of digital entertainment electronic market in China. Gui Henghua, executive vice president of the Italian-French semiconductor and president of Greater China and South Asia, said: "The Italian-French semiconductor restructuring of Asia's marketing business in the early this year, the Greater China and South Asia, the largest of the four regions of the world, is to focus on the strategic position of the Chinese franoisguibert. We are in the fast growing market in China will continue to be highly invested, in the consumer electronics market, the Italian-French semiconductor will be combined with strategic partners, fully support China's radio and television, 3D, high-definition set-top box market development, and look forward to China's consumer electronics market to achieve greater success. "As the Government formally through the implementation of the three-network integration of specific programs, 2010 will become the third year of the integration of three nets, will further stimulate the Chinese family digital entertainment demand for rapid growth." According to the SARFT New Media Industry Development Institute to provide data, the national cable digital TV users reached 62.857 million, according to the National cable television users (analog + digital) The number of 163 million households (Sarft up to the end of 2008 data), cable television digital level has reached 38.56%, Future-set-top box expenses will be very substantial. Italian and French semiconductor executive vice president of the Family entertainment and display department general manager Philippelambinet said: "In the three-net convergence trend, consumers look forward to home entertainment equipment more rich features, including large size, high-definition, high fidelity, support a variety of transmission interfaces, and the Internet, Consumers expect to have a 3D effect in the near future. Italian-French semiconductor in the CCBN launched the forefront of television technology products and solutions, such as the first to the demand for the video game of the surreal 3D display driver chip, specifically for television broadcasts, IP operators, media players and internet TV manufacturers developed middleware solutions, IsDB interactive high-definition TV. Italian-French semiconductor in the high voiceless video codec, new interconnection technology, 3D Drive chip, Internet TV and micro-controller, etc. have unparalleled innovative ideas and technical advantages. For the Chinese market, the latest sti5197l single chip set-top box products support China's local Ethernet interface standards, so that Chinese set-top box manufacturers can provide the market with interactive set-top boxes. "The Italian-French semiconductor combined with green energy-saving technology makes it possible to achieve functional entertainment through minimum power consumption." Italian-French semiconductor to develop green energy-saving strategy, covering the production of energy, transmission to all aspects of energy consumption. Use of green environmental protection materialsSemiconductor manufacturing and encapsulation through the use of the latest semiconductor manufacturing technology, to ultra-low power platform to help customers design a low-power energy-saving products, consumer electronics related solutions such as power management, standby power, battery monitoring and improve energy efficiency in the CCBN show as a bright spot. Product Demo Italian Semiconductor This CCBN shows the latest products, technologies and solutions in the field of digital TV and set-top box, including 3D TV and 3D display, immersive audio system, next-generation UI and 3D image, new microcontroller technology, next-generation interconnection display technology, Faroudja Audio and video enhancement technology　　, Low power platform, Internet TV and accessories, middleware solutions and thin client. Specially customized cable TV set-top box Chip sti5197l is also released during the Ccbn period, which is designed for China's corresponding cable TV or satellite broadcast standard, and continues the main performance of STi5197, including MPEG-2 audio/video decoding and application processing functions.　　Can save product development time, reduce material costs, simplify PCB circuit board design, so that China's cable TV set-top box manufacturers can accelerate the development of a highly competitive product price.　　Can realize network and television broadcast dual-mode set-top box decoder STi7108 caters to the current trend of triple network convergence, using ARMMali-400 drawing processor, can provide a stunning 3D visual experience. Digital TV's high audio-visual quality, high clarity and friendly user interface have become the main demands of the high quality entertainment life, the Faroudja technology related solution of the Italian-French semiconductor,　　The market-tested high-performance H.264 digital TV system and home theater solutions with top sound and quality are shown on the CCBN. The latest DisplayPort interface technology is widely recognized in the market, the Italian-French semiconductor as the first to support the standard of one of the leading manufacturers, the introduction of IDP interface STiDP888 and STiDP880 products,　　These IDP products can improve the performance and reliability of the high refresh rate LCD TV at a lower cost, so that customers can pass the new interface standard certification in a short time, quickly launch new TV products and seize the market opportunities. Thin client display Solution ST-9150 also in this show, it conforms to the current trend of multimedia integration, 1080P resolution, fast start support DSP and chip internal connection, and have very low operating power. Applicable to computer monitors and advertising display cards. After the FLI326XXH platform is equipped, it can also provide various interfaces, multimedia and digital video recording functions.