It's a good strategic choice to buy a Hong Kong press right now.

As we all know, Hong Kong is a shopping paradise, in fact not only the retail business of traditional stores, E-commerce ecology is also very rich: do not say ebay, Amazon and Yahoo auction, such as AEON, Salsa cosmetics, Zhousen ornaments and other brands of official consumer stations in Hong Kong are also operating, and a variety of small micro Vertical electric operators are also developing themselves.

But the problem is that Hong Kong, with a population of 7 million, cannot, in any case, play a big trick like Taobao-there is no room for redundant traffic and no large C-end sellers. As of 2012, Hong Kong's online shopping population was only 2 million, but the annual net purchase expenditure of each year reached an astonishing 991 dollars. All in all, because of the scarcity of people, the electricity quotient in Hong Kong is quite primitive--and quite practical.

In this context, Taobao in recent years in Hong Kong, the popularity of unusually alarming, by the Hong Kong media to "cyclone" to describe. Many Hong Kong people through Taobao shopping in the mainland sellers, Taobao quickly occupied the Hong Kong online shopping group for the mainstream demand for price-sensitive goods, such as clothing accessories, tourism products and computer hardware.

But even so, Taobao did not officially enter Hong Kong. Largely because of the disconnect in payment services.

Although Alipay has been promoting universal cross-border payments with the Bank of China from 2007 to 2012, it has also launched a number of services for Hong Kong and Macao residents. But the fact is, even using the Hong Kong Bank of China's dual-currency credit card, the payment of Alipay is still cumbersome, and there are not cheap fees. But this is already a better choice than the Visa or MasterCard card that is commonly used in Hong Kong's traditional business.

Most of Hong Kong's Taobao guests will choose to go to 7-11 convenience stores to buy Alipay card-This is Alipay and Hong Kong 7-11 to launch a recharge card, you can recharge for Alipay, but its limit can only be used for Taobao or cat payment. At present, a 100 RMB value of Alipay card in Hong Kong price of HK $127, and in the process of payment to be charged 2% of the handling fee, that is, filled into the Alipay account in fact only 98 yuan.

The qualified Hong Kong people will pass through to Shenzhen to open a mainland bank of the net to use Alipay-it sounds convenient, but the long-term use of words, inevitably from Hong Kong's bank account to the mainland bank account transfer, the handling fee is also very considerable.

This natural threshold does not stop Hong Kong Taobao customers and Hong Kong Taobao sellers enthusiasm. In order to save Cross-border freight, a special for Hong Kong Taobao customers launched the "consolidation" service came into being-Hong Kong sellers in Taobao goods, will be concentrated in a fixed location in Shenzhen to collect, and then unified to Hong Kong redistribution mail to the seller's address. And in Hong Kong Open Taobao Shop sellers, the practice is to centralize a batch of orders of goods, human flesh with clearance to Shenzhen send Express. Although tossing, but in Hong Kong Taobao Circle.

And, interestingly, while Sina Weibo's ads on Taobao store are grumbling, the hottest groups and public homepages on Facebook in Hong Kong are basically Taobao's shopping guides – the power of the so-called business.

Does Ali group really care about the market that is not fully met and is expected to reach $2.5 billion trillion next year?

From Taobao to the optimization of Hong Kong and Macao users, Ali is very attached to this market, but there seems to be no exact point of view can open the situation.

Why not buy a Hong Kong media?

The media is the current trend of large media groups in the mainland. Of course, this is somewhat different from the situation in Hong Kong. The mainland media, especially the regional media, have a large number of users who can be used for streaming, and these users can be used as an incremental user of Internet services. The size of Hong Kong's population is small, and the coverage and circulation of the traditional media alone is at 100,000 levels. However, the use of media into the electricity business is still the fastest in Hong Kong to establish a standardized Taobao ecological optimal path. And Hong Kong's own superior media outlets, but also to meet the characteristics of Hong Kong Taobao and Alipay services provided a channel.

In addition, the Department is limited to clothing accessories, part of the electronic hardware products and service products in Hong Kong Taobao Circle, the need to make breakthroughs in the category, which is also in line with the development of small and beautiful Taobao store strategy-more mainland Taobao sellers can sell their products in Hong Kong, in a sense, but also opened the international market, For mainland sellers is of great significance. This requires endorsement by the Hong Kong media. The best way to endorse this is to implement and promote the mainland products of these mainland sellers by the Hong Kong media itself.

and a layer of meaning depends on Taobao's own development strategy. Ali Group is known to want to achieve a "social dream" based on Taobao. The share of Ali's shares in Sina Weibo is also interpreted as a realistic projection of the "Social Dream". But because of the complexity of the social networks in the mainland, this kind of shopping has never been done on Ali's own platform. On the contrary, the beautiful said, Mushroom street, such as third-party Shopping Guide to do the Wind. But if the Hong Kong market is well managed, Ali's "social dream" may not be able to blossom outside the walls--so many Taobao shopping circles based on Facebook and Twitter need a media to integrate it into the form of new social media based on the Taobao platform. In this case, Ali needs is still a Hong Kong media, the integration of their users and influence to complete the service of the electrical business of social media construction. Because of the primitive nature of Hong Kong's electrical business, such attempts are more likely to succeed than those in the mainland.

At present, Hong Kong Taobao customers are suffering from the poor experience, in the final analysis of policy and historical reasons. The establishment of a system of electrical business in Hong Kong in accordance with the laws and regulations of Hong Kong will no doubt provide a good sample for Ali's electrical services outside mainland China. Nor did Ali have the ability to do it. For Ali now, the listing seems to be the top priority, but in addition, Ali need some new stories, the new pattern, the answer is self-evident.

So, Lu, do it!