It's all about the birds.

China's internet industry is still noisy, SNS market fever drops, happy 001, everyone net enters fine development period respectively, the myth that Facebook creates abroad has not brought the strong "endorsement" effect to the domestic SNS manufacturer; for the video industry that burns money for many years, finally ushered in the market tide, music view, Cool 6, Youku are listed, collective declared the capital market on the video media, and Mai Lin, Dangdang listed, then opened the business E-commerce site of the "Dark War", Dream Bazaar, Jingdong Mall and so have been the media chase hot discussion, and even group buying this 2003 has appeared in the online shopping model, Also attracted nearly 10 venture capitalists stationed in, "Hundred Regiment War" has long been a memory, "Thousand Regiment War" era has come ...

However, the most popular web apps in China's Internet market are Weibo. This Evan, Biz, Dorsey and other technology geeks innovative Twitter network applications, after 4 years of development, now has nearly 200 million users, since the birth of Twitter in 2006, it has continued to have a profound impact on the domestic Internet: 2007, to Rice No , Twitter, Tencent and other such as the representative of the company in the domestic emergence, but with the Chinese Internet control Force is grim, these companies have now become industry martyrs, and when the end of 2009 Sina Test water Weibo, a "bird" (Twitter) The war that has started is really unfolding in the Chinese Internet industry.

Weibo enters the "Gateway era"

Following Sina's microblog, Tencent, Sohu, NetEase, Phoenix, even happy 001, Tianya, Baidu also have to test water micro bo business, whether it is a pioneer Sina, or Big Mac Tencent, or the recent clamor to "rebuild Sohu" Zhang, the collective let Micro Bo became a veritable portal standard. Weibo has entered the "Portal Era", 2010 is also a well-deserved China Weibo industry year. With the introduction of the Portal to micro-blog, following the "national blog" after the "national micro-bo" phenomenon has come along. According to a recent study published by the Analysys think-tank, China's microblog subscribers are only 8 million in 2009 and will reach 75 million by the end of 2010, up 837.5%, In the next two years, China Weibo registered users are expected to reach 145 million and 240 million respectively, the growth rate of China's Internet application development.

From the attributes and positioning, Twitter has been from the "What are you doing?" Turn to "Share and discover what's happening to Twitter right now, anywhere in the world." "Media and social networking have become the two basic attributes of Weibo. Of course, Twitter, whether Facebook or Weibo represented by SNS, is now alive and well, leading the Web2.0 bandwagon, so that Google and Microsoft Bing are showing them good results on the social issues of search. But with the focus on the Chinese Internet, Facebook and Twitter are "harmonious", the four major portals of micro-blogging are collectively in beta, which at least shows that micro-blogging business is not who want to do it, micro-bo "portal era" also just from the side of the "footnote" the actual operating threshold and the risk is still very high.

Weibo makes it possible to "everyone's media"

The advent of the 2005 blog, let the industry exclaim network upgrade into the Web2.0, "since the media" era, however, after 5 years, the blog is still the elite "doll", "since the media" is still not with the public, but the low threshold of Weibo and anytime to participate in the attributes, so that "everyone media" become possible. Yanping, general manager of Dcci Internet Data Center, said: "For China's Internet development, Weibo appears to be a landmark product." It marks the Chinese Internet from 1.0 to 2.0, or even to 3.0 of a leap, which means that 2.0 of the process has been relatively fully completed, and even began to each individual units, micro-relationship, micro-content, micro-interaction as the main body of the micro-communication era. ”

March 2010, due to Zhang Wealth, Ning wealth, such as doubt Huang Weibo suspected plagiarism, causing the first "celebrity saliva war" in China's micro-blogging history. April, Qinghai Province Yushu County Continuous strong earthquakes, Yushu also through the micro-won more rapid live and attention, local netizens through the timely release of various types of earthquake site information, the required items, to provide the most urgent need to rescue the general position and mobile phone number, so that the entire rescue efficiency is quickly and effectively improved. July 1, Fang on his microblog pointed out that Tang June's Ph. D., similar to the Li, Zhang also in the micro-Bo strong offensive under the show, and finally walked down the altar. And then the Lee League, Li Gang, Jiaozhou Fire, Zhou Libo and other events in the micro-blog has produced a strong "onlookers" force.

In addition, Weibo is increasingly popular, Yihuang demolition of the clock in the house sister through the microblogging platform to seek the private relief method is also recognized, in the national micro-blogging today, Weibo has become a force for social reform. According to the "2011 China Social Situation Analysis and prediction" Blue Book, published by the Chinese Academy of Sciences, the micro-blog is changing the pattern of China's internet media, Weibo has gradually become a new media to intervene in public affairs and become the most influential one in the network public opinion.

Microblogging applications in the portal as standard, will quickly become popular, and even lead a network of micro-era arrival. In the micro-boping platform, we can do micro-reading, micro-sharing, micro-interaction, micro-social, micro-public, micro-marketing, micro-government, micro-direct broadcasting, etc., which will allow the speed of information flow accelerated, but also the value of information increased. But perhaps such a force of "onlookers" is not a real change in life and change the normal state of Chinese society, but at least let everyone participate in social public affairs of the consciousness has been greatly encouraged. Of course, with the rapid growth of micro-blogging users, micro-BO has the media attributes, in the absence of supervision and self-discipline under the premise, will also expose some disadvantages. December 6 7:30 P.M., Sina Weibo, the famous writer Jin Yong died in Hong Kong news. Although the news was falsified in a very short time, China Newsweek sent the news on Weibo, leading to the resignation of a deputy editor-in-chief and a directly responsible editor.

Weibo accelerates China's Internet opening pattern

Open platform, the Chinese Internet in the 2010 is a big trend, whether it is to imitate the overseas Facebook, Twitter, App Store business model, or self-innovation, in short, such as Shanda, Renren, 51, happy Net, Taobao, Tenpay, Sina Weibo, Tencent Weibo, Baidu and other enterprises have tried in 2010 through the open, strategic transformation or business breakthrough.

2010, November 16, Sina held China's first micro-blogging developer conference, fully announced the implementation of support policies for developers, and said registered users have reached 50 million, daily release 2500多万条 microblogging information, At the same time, Sina joined the five VC jointly launched a 200 million yuan in the domestic first dedicated to the development of micro-blog funds, and Chao also announced that Sina Weibo will be profitable next year, Sina will be divided into a cooperative way from the application of the sale of revenue. There is no doubt that Sina Weibo has completed its transition from a portal to an open platform on the Internet. In Sina's view, the development of micro-blog in China needs to experience the media, community and open platform three stages, Sina has completed the media to the community across, is moving from the community to open platform model.

For Tencent, after the 3Q war, "openness and sharing" became the focus of collective reflection at the corporate level. "We will try to inject more open and shared elements into Tencent's future development," he said. We will be more positive to promote the platform open, focus on the harmony of the industrial chain, because Tencent's dream is not to become the strongest, the largest companies, but the most respected companies. "On November 11, MA emphasized this open strategy in a full letter.

At present, Tencent is also promoting the open platform strategy, and has a prototype, the field involves Tenpay, Pat, Micro Bo, SOSO, community and other dimensions, the Internet has been the most important industrial integration strategy, and micro-blog in which play a major role. Tencent Weibo's open platform will be officially launched in the first quarter of 2011, according to Tencent's latest official disclosure. The advantage of Tencent Weibo is that it is based on a one-stop online life platform with billions of users, focusing on information sharing, communication, and networking and lifestyle creation. The future with the development of open platform strategy and the mutual access of Tencent's whole relationship chain industry platform will further upgrade the comprehensive influence of Tencent micro-blogging platform. The continuous exerting force of Tencent Weibo will bring new shocks and variables to the existing domestic micro-blogging market pattern in the near future. But in any case, Sina Weibo, Tencent Weibo has opened, will be the opening of the Chinese Internet pattern to promote, but also for the harmonious development of the industrial chain laid a foundation.