It's all about the deal. Auto website transformation of electric Business

Author: Lao Hu (Public account: old nonsense technology or laohushuokeji)

Before the transformation of the auto, reputation and high profit margins, but in terms of revenue is still a catch-up. It is more appropriate to call auto a media company than an internet company.

Now, on the one hand, to maintain the original media business of the original profit, on the one hand, to advance more profitable electric business platform transactions, is becoming the trend of vertical automotive web development.

For auto, instead of spinning around in the small bowl of the original marketing ad, it's better to kill a new road in a trillion-magnitude car dealer.

Just this week July 2, car vertical website--Auto Home official "change Face": Navigation bar to simplify, in addition to retaining the original news and forum, the core focus on "quotes, car mall, used cars, price ranking, car service" plate. Through the auto of the new home, its "from the media to the platform, from the content to the trading function of the transformation of the" electronic commerce of the big Curtain opened.

Internet transformation is like surfing. Wave is one after another, you just step on a wave, hold on, its height determines your height. Auto Blow the Horn of comprehensive electric business transformation is not what new thinking, new model, but also potential also, it can succeed?

(Note: In reality, in addition to auto, automotive vertical Web sites this year are actively embracing the electric business.) In this old Hu only takes the most typical auto as the emphasis discussion object. ）

1, see Capital wind, tens of billions of dollars dream gradually shone into the reality

Auto has been on the market for half a year since its successful ascent to the U.S. NYSE last year, and auto dealers are emerging as new business stories in the capital markets.

With this week's revision, coupled with a series of combination punches, auto from the previous auto marketing platform to the "Marketing + trading" platform, the dream of becoming a billion dollar car vertical enterprise is taking a step in reality.

Last year, "Double 11" test utility business tasted sweetness, last month, auto completed the 3721.html ">2014 year layout of the electricity business Transactions two events: first, the cost of a large price to take down the Baidu Aladdin resources; second, Hand Jing Dong," Car Mall "access to Jingdong Mall, Pat Network platform. These two fists through the most core link flow and users, in the exploration of the car electric dealers on this road a horse stance.

Nearly one months, auto stock market value all the way up, probably the capital market see Auto "left-handed media, right hand platform" this posture is correct, speculated that auto play electric quotient is reliable, is a skill, and the prospect is also greatly, this is the internal cause. The outer rim is, the populace also longs for the automobile electricity trader to carry on, after all, the new entry person lets the established benefit redistribution, the marketing cost drops, the profit returns to the user, the industry, the auto and the user all benefits. Why？

As we all know, auto has been to the outside world "media, content of the brand marketing" impression, why this time to thoroughly to the online sales of the role of the electric business change. Because the electricity trader will support a bigger stage.

Media content to display ads can be imagined limited space, the old portal Sina is a cautionary tale, it is clear that the concept of the electric quotient is more sexy, but also more "money path" and the future. and auto The original mass user, become its electric trader's natural pillar.

According to the China Automobile Industry Association released data, 2014, China's auto sales will reach 24 million, equivalent to the United States, Japan, Germany, the 2013 market size of the sum! Plus follow-up services, used cars, car rental, the market size reached trillions of. Some people exclaim that, in addition to real estate can not find a car such as "money" of the industry, with the real estate market jittery, auto consumption will be to stimulate domestic demand for the banner.

Some people doubt that this is a line of dividends, and your online electrical business has a hairy relationship. But Nielsen's data make people see the blood boil, because 92% of users, when they buy a car, want to get information about the car via the Internet (which is part of the old business media before auto), especially in China, where 86% are willing to buy a car via the Internet. Imagine, if the 80% will become a reality, auto play the capital, technology, brand advantages, from trillions of of the big plate to get a cup of soup, to become a billion-dollar-level enterprises will be a cinch.

2. Potential trend who can find the wind hole

The World Hee-hee all for the benefit, the world shoving all for the benefit. Maximizing profit and enlarging revenue are the overt of auto transformation. The electric quotient path can reconstruct a auto, even several volume auto. and platform and transaction functionality is also the car vertical web site development of the greatest charm, is the general trend.

The Internet circle strength Wang has said: "Traditional industry entrepreneurship like mountaineering, Internet entrepreneurship is like surfing." The mountain is always there, you are ready to go, there will always be a chance, Deng how high depends on the strength. And the wave is one after another, you just step on a wave, hold on, its height determines your height. ”

For the vertical web site, the current electric dealer is that wave, stepped on, on the straight Hang Yun-fan sea; Miss, and the real gold and silver missed, as the next spray when again, no one can know. Whether it is auto or other car vertical sites do is the situation, decisive attack.

In Old Hu's view, the home page revision is auto to the front end of the electric quotient with the user all-round contact, through quotes, car mall, second-hand cars, price ranking, car service, etc. attack, basically form a car closed loop. In particular, it is worth mentioning that the traditional sense of the electric dealer is under the line competition, and the car electric business is online and offline closely combined, the real O2O. Because it is impossible for a car dealer to complete a transaction directly online, as ordinary consumer goods do. For example, for example, the auto is online ordering, and then offline test drive, offline lift car.

Can be determined, the follow-up auto will also be based on user needs and pain points, small step jogging, step-by-step optimization, grinding products and experience, and ultimately the user Guide to the platform, and gradually bigger, to grab the ultimate goal of the car electric power business big cake.

In the process, auto may also make mistakes, but there is no prophet in the world, between the car and the Internet, there must be the right combination of points, who can be the first to discover, who can find the wind hole.

In any case, the car vertical website to do the electric dealer is approaching the dawn, do well, everyone is a winner. Their end, however, will reveal some truth about how the industry works. After all, the car vertical web site to do electricity, compared to integrated electric dealers and traditional car companies to do more advantages.

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The author of this article is Lao Hu, reproduced please be sure to indicate the author and from the Media (public number: old nonsense technology or laohushuokeji). Can scan the following two dimensional code attention, your attention good sharing is my biggest motivation.