It's easy to ignore the "contact point" between the product and the user.

Abstract: Write this article, mainly because WISE1.0 the next day noon I and the city to find the founder of Qi margin about eating, eating and eating to talk to the first day of the afternoon demo project views, chat after feel quite inspired, so put some words of chat

Writing this article, mainly because the next day of the WISE1.0 Congress I and the founder of the city of Qi margin about to eat, eat and eat to talk to the first day of the afternoon demo project views, after chatting feel quite inspired, so put some words of chat notes posted here, to share with you.

Generally speaking, the qi margin is more like to enjoy borrowing and dare to play these two items, like the reason is also relatively simple, enjoy the loan is he felt that this product can inspire people a bright side, probably because this vision and the city and the color is a bit like, are trying to make people's lives better. Likes to dare to play is because dares to play the scene to put that video to be extremely good, once put everybody's interest to a very high point, the scene created the demand (although this market is still relatively small public). So that's why the people outside the basic field have been commenting on the project and they're not quite sure why it's the first, because it's very different from what they see outside the field. This practice is worth learning from the product.

Then because there is a restaurant recommended products and city to find more like, more time we are talking about this project. Qi Yuan's idea is that from the beginning of a product to want to "recommend", "Booking discount", "Social relations recommended" These three things have done is difficult, because these three things are very different things.

If you want to make information level recommendations, it would be strange to start with a reservation and a discount, and you can't be a player and referee again. And if you're going to do a social relationship and recommend it, is not the first to shout that "users can come up here, you can see their friends recommended Balabala ..." because there will be a cold start problem, if the user came up to find no friends will be very disappointed.

I said I had a great experience when I used the compliment, when I was looking at a hotel, then very occasionally in the "want to" users see the name of the person I know, and then point to his homepage, and found another person I know, this kind of in a strange product can see the feeling of good friends is very amazing.

So the community's atmosphere is best to allow users to slowly feel the community, have a sense of your own friend's chain of relationships and then talk about it, like Airbnb the Facebook link, and now you can even see the first 20 houses that Facebook friends recommend to you.

So again abstract to say a little bit, Qi margin feel now many start-up entrepreneurs are easy to build a very large shelf, but in fact, the product does not and the user's "contact point." What is the point of contact? Millet is the concept of a single point of breakthrough, such as Germany to hit the Soviet Union, they are looking for a single point to play, so the Soviet Union did not dare to deploy the soldiers in this single point, will be deployed scattered. And Germany insisted only to hit this point, the point hit through the next continue to play, rather than the soldiers divided a few ways, until the point hit through.

specifically to the product, for example, the first thing to do is "nearby people" this point, we come up to find people nearby, where the weekend to let you do not know where to go on weekends, open the app to see what activities can go. But if you start with three things you want to do, it's easy for users to think about what this product can bring, no point of contact.

Qi margin said, he before he went to the workshop with Hua and open chat, review products, will speak a high point, a minimum, the highest point is the future of the imagination, the product can have much vision, finish the highest probability, low to the smallest point they will also speak, such as small to an interface how to set up, What are the user data and results for each setting, and how the conversion rate of each design can lead to user growth. Including Hua will be a lot of apps, pay attention to small details, each product point is very concerned about.

But the problem with many startups now is that they want to do a middle-form thing, and it's easy to ignore the "contact point" between the product and the user.