It's easy to take a jiangshan.

It's easy to take a jiangshan. When the mobile Internet, 360 to disrupt the search industry, Baidu's crisis awareness has intensified, Baidu CEO Robin Li also began to appeal to the wolf sex culture. Robin Li recently talked about the reason: the fear of Baidu suffering from big business disease, inefficient.

Always thinking about how to avoid big business disease

Li said that Baidu has changed from the initial several people to more than 20,000 enterprises, but also countless first in the body, accompanied by the increase in the company level, the emergence of large corporate disease, affecting corporate innovation. "Ten years ago, when I was doing the show, please Robin, give him a call directly, he has time to come, and ten years later to ask Robin to do a program, in the middle of a lot of procedures?"

Big business disease is a world problem, all the bigger companies should worry about whether they are suffering from this big business disease, efficiency is not lower than before, sometimes a little less efficiency is not bad, but will make the process more standardized.

"When you called me ten years ago, you couldn't have done anything on the way, today the possibility of a lot of small, each has its own benefits, I as the CEO of more than 20,000 companies, I do also every day pondering this matter, how can make us more efficient, how can make our big company disease is relatively few, How can we be completely free to compete in the market. ”

The product is done, no one is afraid

At present, 360 is sharpening ready in the search field to do a big, sogou ready to both sides of the chaos, there are giants in the back ready to move. Talking about this situation, Li said frankly, he is very nervous, very worried, but want to say, he has been very worried. The whole Baidu venture for 13 years, there is no time to worry.

"When everyone was in touch with me, Robin was a chronic child, but I was really anxious inside, I always feel that our products how to do so slow, come up with every Baidu products, I can in a minute to pick out the problem, I picked out his problems, may have passed a day, two days, I would like to say that the matter has changed. ”

Li pointed out that he is still the sentence, as long as these things done, who are not afraid of competition. With many companies staring at the fat, Baidu is still able to do the first and still have a solid market position, which is what CEOs do.

Baidu Wolf Sex culture has a definition

"A thorn on the foot of a dinosaur will not be able to react for a few hours, so that no matter how big you grow, it is extinct." We can't be dinosaurs, we want to be strong. "Last year, Li sent a" change from you to me "internal mail in the Internet industry widely circulated, in the Mail, Li pointed out that the emphasis on encouraging wolves, the elimination of petty bourgeoisie.

Talking about the matter again, Li said: "The front paragraph did say some of the more ruthless, not in line with my style, but I think that when a company gradually grow and develop, perhaps especially relative to the basic level of the mentality of the staff will be changed." ”

Li believes that early employees came in and said they were gambling, put the youth gambling in, must make it into a thing, do not forget, now come in the staff is likely to think that Baidu is a big company, once can come in can be very easy to get high salary, think is such a thing, it is very unhealthy, need to change.

"If everyone thinks so, Baidu's competitiveness is gone, we will soon be beaten, I need to remind our employees to keep our cool, keep our passion, keep the spirit of entrepreneurship." The wolf in the definition of Robin Li has three main points: to have a keen sense of smell, to have a team spirit, to be indomitable. He stressed that we do not put all the things wolf body to Baidu wolf sex culture.

The market is the first to eat meat, the second can only drink soup

Today, Baidu still occupies 70%, 80% of China's search market, and has a very high profit margin. Speaking of this matter, Li said that for the development of an industry, there is indeed competition is healthy, not to say that we have to divide the world or have multiple opponents, market share is almost a healthy condition.

In many High-tech fields, Li said in a long time there is a single big phenomenon, and the reason can exist such a phenomenon, is because of high-tech areas often do things difficult to copy, can do other people can not do, then the share is more and more big, can become a platform, this platform will slowly grow, It is reasonable to make others more and more difficult to enter.

"Maybe a lot of people tell me Robin, you're a very good business, 70%, 80% of the market share, your profit margin is so high, but you do not think, if you do not in this industry first, become the second, your days will be very very sad, your profit is almost no, Its competition is very brutal. ”

Li said that in the search industry must be the first to have a good day, to do the second is very difficult, to maintain the first is very difficult, because there are countless eyes to say that the first day is too easy, I also want to be first, so the competition must be very good, But it is not that we must all share the market shares is a reasonable market.