It's "face," not "facial."

About a year ago, 36 Krypton reported a jewelry-like skin measuring instrument "micro-honey", connected to the phone through the headset interface, the "micro-honey" affixed to the face, you can see in the app skin moisture test results. At that time, the micro-Honey Walk is the shopping guide route, plans with the L ' oreal and other skincare manufacturers to make skin care recommendations and reminders to users.

At almost the same time, Sephora, a beauty product retailer at LVMH, bought software company Scentsa to boost sales at its physical stores. Scentsa has a hand-controlled scanner called SKINCAREIQ, which scans customers ' skins to automatically analyze their skin status and recommend cosmetics.

After a year, another similar skin testing hardware into the market, this time it is called "face."

When the "face" appeared in the office, immediately blew up the pot: the appearance of a pair of macarons, candy color circle round the surface still with small wings, girls can not help but touch. When people know that it can measure the water and oil condition of the skin, it is more stimulated to the point of excitement.

Forgive me for being a straight girl. But I hesitated when the "face" CEO, Jin Jingtao, threw the question "do you know what kind of skin you have?" "Neutral, T-zone bias oil". "How do you know?" He asked. "Well ..." I had nothing to answer, and it was always "I thought so". So, some time I may pick up "face" secretly test. After all, beauty is a woman's nature, and a natural extension of the demand is: women are eager to understand their skin condition and the choice of skincare products for themselves. At present, there are few professional-level advisers to meet the personalized needs of women. Jin Jingtao aimed at this point.

However, the road to entrepreneurship is not smooth sailing. In Jin Jingtao's words, "don't think the target is there, it's the process from here to there. He admits that he used to make products with male thinking, and took a detour. 2013, the team developed the product, is to allow users to see their skin magnified 40 times times after the appearance, but did not expect to change the girls of all kinds of screams, the product failed to end.

However, Jin Jingtao from the idea of making women's products. First, to give women to see "beauty" of things, can cause female consumption impulse first is beautiful. So, we see "face" designed to become a dessert macarons appearance, women will like to see. Second, women's thinking is not to find the problem → solve the problem, the middle of a particularly important link is "communication." (This is very accessible, see your girlfriend is how to complain to you to understand, she just want to find someone to speak, as for the problem, may be no solution, may not need to have solutions). According to this idea, the "face" mode is: Intelligent hardware +app+ community. Women use hardware to obtain test results, in the app's beauty care community to communicate, including free trial products, discuss the collection of skin care knowledge, share skin care and beauty experience and interaction with skin care experts. Jin Jingtao said that not only to allow users to communicate, but also to allow professionals to communicate with them one-on-one, so that "face" as a female user's exclusive skin consultant.

So the ultimate "face" is an intelligent piece of hardware that can measure skin's water and oil status and provide solutions based on personal measurement data. Through the audio interface and mobile phone, will connect the small wings of the sensor to the skin can be used for water and oil testing, users can view their skin oil measurement results and "face" according to skin characteristics made recommendations. In addition, users can learn more about their skin changes by recording multiple measurements, especially after skin care. In addition, the app also provides skincare testing, skin testing and other functions.

The "Face" team currently has a total of 18 people, including CEO Jin Jingtao, TCL marketing director, after becoming Tencent's early employees (it is said to join the Goose factory, the company has less than 1000 people), co-founder Chen Tianyu and Zhang respectively from Oracle and TCL.

Jin Jingtao said that the current "face" community users have broken through 100,000, claiming that "omelet" active fans number more than 30,000. The next team will focus on building a community to "go central" thinking, the beautician and skin Care division from the beauty salon liberated, join the cheek community, in diet and life to provide improvement programs.

In the skin detection and intervention market, in addition to micro-honey, face such as soft and hard one solution, there is I skin this kind of light weight products based on image recognition. Both paths have their pros and cons, but market acceptance needs further testing.