It's hard to be a fashionable "Ratty king".

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Several students who founded the waste net have a unique way to promote it.

China-new Zhejiang Network, June 5, said the collection of waste, most people will immediately associate to tread on the old tricycle, in the alley yell "Tattered King." Since 4 years ago, China appeared the first "waste net", in the past 2 years, there has been a new online collection of waste, young, highly educated fashionable "tattered king", subversion of people's traditional thinking, more and more people began to accept this convenient way of collection and waste.

But what about the days of the waste net? Reporter survey found that not every good idea will have a perfect ending. Internet search, the country almost all major cities have received waste nets, but most of the deserted, some pages have not been updated for several months, and some of the small amount of browsing, there are a lot of waste net can not open the Web page. Good creativity is not necessarily money, only to find a way to their own development, can truly "treasure".

It's not easy being a funky "Ratty king."

Two successful atypical samples

"Since we opened the first collection of waste nets, Suzhou has opened seven or eight, but now there are few operating." Caipo, one of the founders of the Suzhou Paradise Collection and waste net, said that they are also changing and renewing themselves to the present.

Ningbo China Waste Net CEO Li Youzeo, because of his unique creativity, has been the wind has been eyeing several times, is currently in negotiations. Other entrepreneurs are flocking to the wind, he is looking for the wind to pick: only to the development of the site to help, only in the consideration of the scope.

Tens of thousands of phones open market

"Please don't call it a waste net, call the waste intermediary." Li Youzeo, CEO of Ningbo China Waste net, joked that their main source of income was membership fees and service charges. 2004, he started with 100,000 yuan, in a small house less than 20 square meters to start the Chinese waste net. "Because of the geographical restrictions, those entities of the net will not be bigger." So, in the beginning, he put his own net to provide professional information collection and waste, authentication Services information website.

"For example, my site can provide new scrap prices every day, both foreign and domestic futures index and interest rate changes, but also consider the local market." "In order to establish their own market" database, Li Youzeo has been to many related enterprises throughout the country to call, to persuade each other to become their "market partner", Timely and free to provide and access to scrap market. "At first, I made tens of thousands of calls, and not a few companies agreed. If you don't hear me, hang up my phone. "Now, the scrap price of China's scrap network has been quite authoritative," some companies have to buy raw materials to see our prices, and then make a decision. ”

Li Youzeo also seeks "most valuable" scrap buyers for businesses. "Ningbo's end-of-life computer motherboards, generally only sell twenty or thirty yuan, I have a need to deal with a large number of old computer enterprises to find a factory in Shenzhen, each motherboard can be sold to more than 100 yuan." Later, I found that the Shenzhen factory with the motherboard refining gold, copper smelting, the remaining waste do not know how to do, can only be used for paving, in fact, inside the monocrystalline silicon is very valuable. "Li Youzeo for this Shenzhen enterprise to find a solar manufacturer," a ton of monocrystalline silicon can sell 200,000 ~50 million. ”

Li Youzeo originally intended to use 3-5 years to establish and improve the site's information resources, "then to talk about operation and profitability," but he did not think, now the number of members of the site is rising rapidly every day, profits are also increasing. At present, China's waste network has more than 50,000 registered members, more than 100,000 daily clicks, has entered the Chinese industry E-commerce site hundred Strong. A lot of foreign customers also take the initiative to come to the door, "China is a major waste consumption, now has thousands of foreign customers long-term and website cooperation." "In addition," in addition to providing trading platform, we have more than 20 renewable energy patents, but also to provide professional expertise. In other words, I can tell you more accurately that there is no room for reuse and appreciation of the scrap in your hand. ”

Since last year, China's waste net has been the concern of many domestic and foreign venture capitalists. Last month, I went to Beijing for a meeting, and I only did a PowerPoint presentation for five minutes. On that day, many investors called to invest in me. "In this respect, Li Youzeo is very calm," general investment is no use, I would like to find can help me to achieve the best in the world, the largest net recycling partners. ”

A badge to win trust

Suzhou Paradise Collection and waste network office, and the traditional impression of the garbage collection station is completely different, there is no stinking, mosquito-strewn situation, white walls, refreshing cement, is very neat. The office also has balance, the wall hangs each kind of recycling price list, also set up a waste battery collection box, "in the recycling also must pay attention to the environmental protection." "The founder of the net is two college students min and Caipo who have graduated for a few years.

2005, an accidental opportunity, they learned that Suzhou can use a year of waste resources worth 1.5 billion yuan, but the current utilization rate is only about 30%, most of them are wasted. "Many residents often mix recyclable resources such as wrapping paper with their living waste," he said. This not only increases the workload of the sanitation workers, but also causes waste. "Min said," Our site is to fancy the business opportunities in the middle. ”

Website opened, less than one months click rate more than 2000 people. "At first, a lot of people are curious to see, then they also feel so convenient, slowly recognized." Min said that shortly after the site was set up, they received a ton of scrap magazines in a newly built residential area, with a full 20 sacks.

After the opening toss two months, Min and Caipo calculate, the result let two people surprised: the site almost no profit. "There are a lot of scrap, but they don't make money." "Originally, in heaven to collect waste online registration information is the vast majority of residents," the number of waste products per household, riding a bicycle to the door too time-consuming, driving to even gas costs can not earn back. ”

The profit is too thin, more business day is thanks to one day. The two young men began to look for new ways. They are actively looking for "big sellers", such as industrial parks and emerging businesses. "The white-collar workers in these businesses are about the same age as we are, and they are very receptive to Internet waste collection practices." "Min An example, a fashion foreign trade company, hundreds of thousands of tons of broken fabric each year to deal with." "In the past they were all casually looking for a ' Ratty king ' acquisition, and once they were stolen several pieces of equipment. ”

To this end, Min thought a golden: "We to the garbage collection staff to develop a unified chest card, the chest card has photos and names, at the same time in the collection of waste on the internet, such as photos of the staff, so as to increase the public's sense of security." "The move has received a lot of praise online. Professional collection and waste site, not only can make an appointment to the door time, and no longer have "wolf" worries, after efforts, Min and Caipo and more than 10 factories identified fixed-point acquisition agreement, "income stability, we also have a lot of free." "Such business customers are getting more and more.

However, Min and Caipo also did not give up on the residents of the collection and waste business. They developed a number of fragmented "junk king" to do the fixed franchisee, every day the information received on the site classified statistics, arranged a good route, free to the franchisee to recycle. "To create more opportunities for them to earn money, for us, is to broaden the visibility." ”

In addition, min that the net should be successful, profit direction, service and policy support indispensable.

"Sometimes we organise activities to raise our awareness and promote environmental protection," he said. "Caipo introduced, they have carried out the" waste is also good "activities, the citizens have unwanted waste in their homes, can donate, they sold after the donation to the charity of Suzhou," such activities can obtain the support of government departments. " ”

Chances are more difficult.

Mr. Wang in Shaoxing has found that life is convenient for many people when they come to collect waste products by clicking on the Internet. But these days he is very vexed, the home newspaper has been stacked very high, can be placed in the computer collection of the waste net is not open, for several days are the case. This can not help but let Mr. Wang puzzled: popular so flourishing a website, will not say shut off it?

Received a call from Mr. Wang, the reporter and Shaoxing collection scrap net founder of Zhao made contact. Zhao said, because he is an amateur part-time to do this collection and waste network, although the site click Rate is not low, but the basic is the resident business, need to spend a lot of energy, but no profit. Zhao can not spare too much energy, afraid of customers on the Internet left information can not be timely response, had to temporarily shut down the site.

Online collection of waste, sounds very beautiful, but really want to do it, there are a lot of problems to pay attention to.

Dilemma One: Asymmetric information

Open a few sites such as Hangzhou, the reporter apparently can feel deserted, few people, hanging on the sale of information are some "old old." Hangzhou has been a collection of waste network in charge of the small Liu told reporters, the site just started when it is difficult to obtain a large number of effective sources of information. He had also thought about building a solid business relationship with some waste-materials buyers, but in the end he learned that many of the waste buyers are "unlicensed", and these "poor King" there are many "gangs", each monopoly of their own procurement of waste resources and information, he could not plug in. Some "junk king" heard his intentions, even asked to pay to provide information.

Shanghai, a waste net, enterprises located in Changning District, from time to Luwan, Jingan and other areas of the public demand to collect the waste of the telephone, but the car is not open changning. The waste network in charge of the introduction, because the waste industry is a special industry, in the city to carry out waste recycling business needs to hold a special business license, the vehicle also needs to be equipped with a unified transport license, no transport card will not be out of the Changning district, so every outside the business to find the door,

Dilemma Two: The market is difficult to grasp

"Because I'm not familiar with the market, I don't know how many lists I've missed. "Mention this, Shaoxing collect waste net of the head of Zhao feel very depressed." In early 2006, the website was founded three months ago. After a friend introduced, a well-known large enterprise a salesman called him. The other side took out a list and asked me for a quote. Metal, plastic, scrap ... Everything has, some I have not heard, the volume is very large. At that time, Zhao Meng, he only received the old newspapers, plastic bottles, the metal market is not understand. "Metal prices are changing every day, different kinds of cardboard collection and waste prices are also different, not to the market timely response, can not survive." ”

Dilemma three: Counterpart "under the" difficult to find

The waste dump site is difficult to solve, but also min and Caipo worry. "The amount of recycled waste is increased, and the collected waste needs to be stacked and sorted." However, at present, many urban waste dump stations lack of scientific and rational overall planning, most of them are some foreign scavengers under the bridge, the river, the old plant, construction sites, free to set up a waste collection point and yard. ”

As the saying goes: "Recycling is not processing, equal to an empty." Collection of used materials after sorting, can be processed into renewable resources, waste recycling industry, the vast majority of profits from this. However, min that many local waste processing capacity is still very weak, sometimes it is difficult to find "counterpart" in time processing enterprises. "Many times, the waste is not the local processing enterprises, can only find outside the province, so the cost is greatly improved."