It's hard to determine the speculative and long-term nature of the electronic business

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; BEIJING-East "Flash Regiment" platform on line, officially marked the Beijing-east to join the electric business "flash shopping" war. In the Jingdong before, there have been when, Suning, where guests to join the "Flash purchase" mode of competition, the electric business big guys have joined the "Flash Purchase" war Regiment, Fancy is the domestic apparel inventory business opportunities? Or do you focus on lasting development of this model? It's hard to say.

Domestic flash buy lower price promotion route

The flash-buy model, also known as a timed-snapping model, originated in the French web site vente vente, a site that has established partnerships with more than 1200 international fashion and luxury brands, and has snapped up sales of branded stocks on a discounted basis to boost sales. After that, the model was soon widely imitated, in the domestic, and the model is the most similar to the only product will.

Only the product will be the selection of the brand higher, so far, only products will still be adopted is to buy a hand system, its more than 300 professional buyers for the goods will be procurement, cooperation brand more than 6,000, including exclusive cooperation with 800. Only products will have revealed that their profit model is to brand dealers charge sales commissions, the collection of brand-name commission ratio of 20%-26%.

However, the model is not the main mode of operation in China. Many of the new online flash purchase platform, have played a "entrance fee is not charged" preferential conditions, and the request is "product prices have market competitiveness." For many domestic flash purchase platform, discount is still operating the main theme of the Flash shopping. Early to join the flash purchase of the network, sales of clothing, shoes, hats, jewelry, leather goods, such as luggage, directly provided by the brand, including clothing sales accounted for more than 70%. Gathers the net CEO Newlich to this understanding is, traditional clothing enterprises will encounter the inventory of goods over the season, offline sales under the influence of the region, and the Internet can maximize product sales, is the best remaining inventory marketing channels, "business through E-commerce can quickly backlog of inventory sales out."

Mining business opportunities from inventory crisis of apparel industry

According to the annual report of the listed companies of apparel industry, the total inventory of these apparel enterprises is now as high as 57 billion yuan. The huge inventory of clothing allows more electric dealers to see the huge profit margins that this model brings. "When apparel companies are anxious to clear their inventories, it is a huge opportunity for them to make an analogy, bargaining between them is very fast and profits are relatively high." "The Ruzenwang of the Electronic Business Observer, the only competitive low-cost promotion, is enough to attract the power companies to join the tail goods clearance competition."

At present, only the market value of the goods will reach 1.876 billion U.S. dollars, is Dangdang 4 times times. For the Beijing-East, when the integration of the platform for the electronic business, only the advantages of the product will still be absolutely competitive? Ruzenwang, "For the moment, brand suppliers in the end of the goods will still have priority." However, in the long run, the situation is not so optimistic. The first to reflect the New York stock market, and only with the goods listed in New York's Dangdang by their own flashing platform, "tail goods" on the line to stimulate, the stock price rose for the 5th, and only the stock price in recent turmoil slipped, from 35 U.S. dollar high to 31.55 U.S. dollars. Some analysts believe that the only product will have prior to the advantages of the platform in the integrated platform flow, supply chain integration and so on, appears to be a bit weak.

Of course, the mode of the flash purchase for the electric business industry, there is a window of time problem. "At present, for most of the domestic flash mode, still in the domestic apparel industry inventory crisis such a special profit period, in fact, has not yet formed a mature mode of operation." "An industry analyst believes that the domestic apparel industry in this crisis will be over one day, so the flash-buy wave is only speculative operation, or there is a long-term operation of the possibility, it is difficult to conclude." "The key is to see how many enterprises invest in resources to form the advantages of differentiation, this remains to be seen." ”