It's hard to find a profit model for pure tool products

alanine aminotransferase, aspartate aminotransferase, serum creatinine, follicle-stimulating hormone, do you know what that is? Once a friend took a medical report, asked Chen what the obscure medical terms and parameters mean, exactly @ Chen usually nothing like reading medical books, and he explained seven or eight. This incident to Chen suddenly thought: There are many people like this friend do not understand the medical report, I understand the software development, and a little knowledge of medicine, you can do a product to help them solve this problem ah! Soon, the first edition of the "medical Report" was published, and the time was at the end of 2010.

Chen is still doing software development in an IT company, which he developed with his free time. In addition to the time and energy costs do not need to spend other resources, there is no reasonable profit model and strong motivation, so has not been promoted, to now several Andorid application market add up to 50,000 users (iOS version is under development). Small part of the start of the product, as a simple tool-type products, experience fluency, classification information is also relatively perfect, regular physical examination information and parameters can be found corresponding results. Chen said probably already covered the physical examination parameters of six or seven, in addition to relatively uncommon, general parameters have been basically completely covered.

Whether you notice the UI or the interaction, there's no way you can ignore the small ads that often bounce off the application. 50,000 of users began to advertise? The income is very little and also interferes with the experience, Chen admits not to find a better profit way, also is looking for does not disturb the user experience the way.

The market of mobile health applications abound, measuring heart rate, blood pressure measurement, a variety of body parameters, homogeneity of the phenomenon of serious, can let people remember the name of the few, can see the profit model is almost no. The application of the physical examination report is not much, but it is probably due to unprofitable-the product itself has no technical or resource barriers, one can develop, it is difficult to build a moat.

Chen, of course, knows this, and admits that this single tool is hard to make a profit. So on the one hand, apart from perfecting the medical parameter information, on the other hand, it is also preparing to join other functions, such as health care direction: Add some palm, body temperature, blood pressure, pulse or other body data to achieve the monitoring of self health, in order to collect more user data, and then targeted to provide some healthy diet, The body conditioning or doctor's opinion and so on information, lets the user pay for this kind of service.

Of course, all this is still in the envisioning stage. Domestic users how much willing to pay for this kind of service is hard to say, the spring rain handheld doctor and good Doctor Online also can only provide free consulting services, if the charges, users will likely like promotional ads as "stand down half." But Chen has confidence in this way, if there are good ideas, even the intention to leave business, now the product also maintained a reasonable rate of iteration.

It's hard to find a profit model for pure-tool products, but it's a small function to cut into and make a brand, and then there may be a chance of finding another way out. "Aunt?" was initially just a tool for monitoring physiological data, and the user accumulated to a certain number then transformed into a community. "Medical report" is also a small product, but at least you remember to read the report form on the noun parameters and want to use the app, maybe the first thing you think of is it.