It's hard to start a website type positioning method

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Many times the site does not operate, not the keyword choice is not correct, nor is not their ability, but the site before the promotion, not to make a suitable location for the site. For positioning this thing, may be a little fuzzy concept, the general webmaster is not very understanding of it. Positioning is to tell yourself what type of site to do, service to which target user groups, their advantages can give users what value information and so on elements. For now more and more fierce competition webmaster industry, find their own site positioning, focus on a point of development is the future of the road. Today I would like to talk about what webmaster based on what to do their own site positioning.

According to the user group distribution

As the saying goes in Rome. Site positioning is the same truth, we have to build a website before, we need to understand the user group where the community, the dispersion is not big or anything. Maybe you will ask how to know where the user is distributed, do not know how the distribution of user groups to locate their own site according to the user group distribution type? Actually this is very simple, we use the website to make this keyword to give an example, if we want to do the website type is about the website production, So in determining the location of this site type, the first need to search through the Baidu index of this keyword to find the user base of the main distribution in where, as shown:

We can see that the search for Web site production is mainly concentrated in Beijing, Shanghai, Guangzhou, Shenzhen and other places, to understand their own user group distribution, we then study different areas of the user group's search habits and the combination of these search habits to expand the relevant long tail keywords. For example, Guangzhou's user search site production, the general will add some form of doubt, such as Guangzhou's website production, how to make the site, how to make the site and so on. So it is very easy for us to do a good job of website positioning.

Second, according to certain characteristics of the product

In this highly competitive website industry, especially the sales of the site, site positioning is a good direct relationship between their own website can go to the camp normally. If the space is the site normal operation of the fundamental, then positioning is the site can not lose money operating foundation. We use the Sales-type website to illustrate how to do a good job of site positioning. such as our website is the seller machine, now sell the host site so many, how to let users believe that your site, buy your host? This requires us to first understand the host has what others do not have the advantages, such as lower prices than others, stability better than others, after-sales service with the transmission and so on. Where the real stability of the host is very good, then we can use this advantage to locate their own type of website, playing the slogan can be the most stable space, if not stable unconditional refund, can try three days and so on, with this advantage to locate the site can be very good hit the user's main needs, Everyone knows how important it is for the site to operate when the space is stable. We take this advantage to the user's heart, to the real feedback users trust, the site development is very easy. So, to locate their own site, first of all need to understand their products have what others do not have the advantage, and then magnify this advantage, to point the face of competition with competitors, easier to achieve success. As the saying goes, do the station in the specialized fine rather than a wide, the same site positioning is not specialized.

Third, according to their own resources and strength

Taobao is now a customer market is suitable for all ages. Whether you have a website can add a foot, but through Taobao customers earn money stationmaster is not much, 100 people may have five to 10 real money. Why not make money stationmaster so many? The reason is in doing Taobao guest, did not give themselves a good planning site positioning. As far as I know, many do Taobao guest stationmaster is to see what product Jingao to promote what, today to promote clothing, tomorrow to promote weight loss drugs, according to do not know what is suitable for promotion, and its own promotional resources and their own strength does not have a certain understanding. As the saying goes, we know that we can be victorious. Do not understand their own strength in the case of how to carry out effective targeted promotion? And every day to do their own bad site types how to understand what useful and what is useless? So, when we give the site a type of positioning, we must first have a comprehensive understanding of themselves, such as own a large number of network resources, Then you can choose to promote the CPS type of merchandise, their own optimization technology is good, then you can build a station specifically from the search to get traffic, and then to turnover. Oneself like research, then can make some software to embed the promotion link to the software, then the software share to each software download station, thus, to manage our money making plan is the most important. Therefore, the positioning of their own web site types for us to promote the optimization is a great relationship.

Site positioning is appropriate for the future development of the site, now a lot of sites can not continue to operate mainly because the previous positioning is not good, the characteristics of their own site is not clear, but also can not adhere to their own type of site, a lot of webmaster to see what others do to make money for what, today to change this, tomorrow for that, Every day to change their own do not come to the type of site, resulting in the end of the station closed the point of people. So, do the station or do not do, or the first to their own site to do a good job positioning strategy, to point hit face, to play their own advantages, so as to compete in the industry to occupy a place. This article by http://www.ceclub.cn/Popular 2012 exclusive feeds, A5 starting, reprint Please specify, thank you!