It's just 1% of the school.

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

The school is November 2005 on-line, occupies the seat is February 2006 on-line, the time is very close. But after more than a year of development, the school has become the majority of college students will be on the site, and while the occupation of the investment, after several exerting force is still in the dark, but also increasingly sinking. For reasons and examples, see the following decomposition.

Advantages of the School

1. Strong implementation of a good team, there is no such a lack of funds in the school can not be well-off in the case of the university to carry out "campus ambassador" promotional activities, spend 2 yuan to buy a user, but also to ensure that the user's information authenticity. It turns out that this is a very successful approach in school, proving that the team is not.

2. In-school imitation of Facebook is really a real, is to grasp the essence of others (user experience, SNS concept, etc.), and got a good product. In fact, copying foreign models in China is difficult to succeed, but the school has achieved an accident.

3. Of course, it is not enough to succeed with good products, and good operation is the key to success, as the Wheat brothers said: From the product aspect, the school net is copied Facebook; But from the operational level, the campus has made some important innovations, such as "the College ambassador".

4. The introduction of the "school pass" marks the school's portal in its gateway to take a solid step on the road, but also reduce the number of users to QQ transport, improve the stickiness of the user, the long-term development of the site is very beneficial.

5. The school has established a relatively clear profit model, the school's current main profit model is advertising and business cooperation, and rely on the means of independent investment to develop advertising business. Its advertising characteristics for the big advertisers, and according to the content of the ads and the needs of students of the relationship between the targeted advertising. Its advertisement quantity is few high quality, and the coverage is wide, the arrival rate is high. At the same time, the school also tried in schools, classes, personal pages on the campus ads around the main advertising, so that accurate marketing.

Advantages of the seat

1. A large amount of investment is the most conspicuous of the capital, the school to find investment can be said: up early, catch a late set. See the hands of the red envelopes, because the operation of mistakes, the result of the Occupy seat robbed, became the biggest advantage of the seat. Fortunately for the school in the end is: a Zhuge Liang (Wang) defeated two smelly cobbler (two fan fan).

2. The seat of the parent company is Eyou (the company selling mail systems), billion in the country is a mixed up in the past, Zhang Fan is also relying on the accumulation of billions of mail to do the Occupy seat, the seat is dependent on the parents to eat and not worry about wearing.

3. The main managers in the seat are from Eyou, the technical background is very good, and some of the founder of Tsinghua University, the team should be counted as a powerful team. (But this bunch of people do not have the best of today's internet into the Occupy seat, do not know why Ah!) ）

The disadvantage of the school

1. Not enough money to spend is the biggest problem before the school, if the funds are enough to maintain believe that Wang will not be able to help their achievements in the school sold, but unfortunately the Wang, as long as there is a little money to hold on for a while, everything will be in the school with the outbreak and wait until the investment, then let those who see the "Victoria C" surprised, Unfortunately, the current meal no mini blog has been a mini to retain the content of the people, or a sentence: lack of effective support and content of the new concept can only attract people, can not retain people. Rice no mode is not suitable for the support of the relevant web site resources to grow, it is more suitable as a QQ space and other dating sites to add a log of advanced features. Fortunately, now the school has been all the Thousand oak, the money problem should be solved.

2. The current biggest disadvantage of the school has been transferred from the original funds to the current team, the original team in the school after the leave, Thousand oak is hard to say there is really know the people in the school. A site without a soul, the body is no longer strong, but also a walking corpse. However, it is worth thousand oak Fortunately is the original school team has brought the school to a more mature height, as long as there is no major changes in the school smoothly to go down should be no problem.

3. Thousand Oak Mister Chen is very able to toss, its website now is he broken hand broken foot, messy, neither fish nor fowl (such as mop and donews). It's really scary when he put the school on the back.

The disadvantage of occupying a seat

1. Occupy seat is just a person's occupy seat, see its team members have no right to speak, team execution, creativity will not talk about, so whether it is the site planning, design, or the promotion of the site, operations, compared to the school is far inferior. Community Web site is more suitable to have no hierarchy constraints, flexible and free entrepreneurial team to operate, and Zhang fan using Eyou's old team to operate the seat, making the seat of the internal level of strict constraints, completely lost the community site must loose free, brainstorming, flexible, innovative passion.

2. The site is also modeled on Facebook, but it seems to be pointless, the user experience, SNS concepts do not know where to find, such as:

A． Occupy seat without mailbox registration is a major drawback, users of their common mailbox memory is the best, not only simplifies the registration and password back, but also facilitate the site to its feedback information, one by one more than the method should not, unfortunately. After the login, the user presents the following: Calls (0), notes (0), Invitations/requests (1), comments to me (0), group updates (0), what I commented on (0), so many zero data in the most prominent position, what users will think? Marketing data marketing, so that the occupation of the counter. Find a few data large to a conspicuous position can not do it?

b． Occupy seat in my seat do not display personal data, the top of the page is placed in the following items: My alumni, friends evaluation, the mood, my deskmate, message. In fact, young people need most is to show their own, look at the handsome girl, make friends to resolve the sad loneliness. "My Alumni, friend evaluation, and so on mood, my deskmate, message" and so is obviously not the most able to meet the needs of young people the function, to meet the "see" and "bubble" function is the most suitable, such as: see my people's photos, recommend alumni, beautiful handsome boy to appreciate, say hello, send information, add as friends, gifts, appointments and other functions. The Occupy seat seems to think the website is too elegant, but ignores the person most instinctive, essential demand.

C． Occupy the image of the alumni portrait wall, users do not click on the photos can not get the basic information of the characters, so the user in the operation can only be looking handsome, beautiful alumni click, and those with its common relationship like Township, middle school students, the same name, with the department, the classmate of the same class, because they do not see information and do not pay attention to, So that the link between people's understanding and connection is hidden, the relationship can not be established, the last SNS became empty talk, the display of information should be a key part of the person's display, occupy the seat is not well grasped.

3. On the most critical point of the community website, the Occupy place actually uses the "school group" such a narrow circle to replace the community group (circle), continues to follow Chinaren alumni's footsteps, what call "the school organization"? How many people are there in this school? In the net, a school is the largest of 4500 people (the number of Tsinghua University in the seat, and the number of Tsinghua University is 65900 people), a few people, the light of these people can achieve the expansion and interaction effect after polymerization? impossible to achieve. Since it is not possible to cancel the limit of this limited school circle, so that all the users in the station to participate in the different circles, so that users can gather as much, so as to form a real expansion and interaction effect of large groups (big circle)? People of the herd mentality and love the characteristics of the fun, occupy the master How can not grasp? Occupy the network spent several times in the school net money, held countless lectures, promotional activities are not necessarily worse than the campus, but it is not stick to students, why? --the defeat of the seat, the defeat in the narrow Ah!

4. Occupies the seat has not been profitable means, Zhang fan often murmuring: we pay attention to the profit model, but not our pursuit. The Fool has money not to earn, occupy the seat is not want, just the website still can not reach to be able to guarantee to make money and do not affect the height of the development only, look from current Occupy website's present situation, estimate is difficult to reach. It seems to be a net friend of the sentence: occupy the net is Zhang Fan opened a shops, specifically cheat investors money, do not say how the site's garbage, is that they do not have a clear location on the site, and the future of the profit model is what kind of, never considered. Such a site will die!

Data comparison

1. Number of registered users (note: Two sites have fake alumni, heavy alumni) There are only a few school data to be listed here to draw conclusions, such as:

The number of Tsinghua University occupies about 4500 people. Shandong has 134 schools, the largest number of Shandong University, about 1900 people, Qingdao Science and technology for 600 people, in the middle and the following positions in the majority of schools but 100, so the average number of people around 200, that is, the total number of about 26000. More than 30 provinces and cities nationwide, Shandong's level of the number of people in the middle, to know how many people occupy the home of the number of alumni (about 1 million).

Tsinghua University in the number of 65900 people, Qingdao Polytechnic number of 24480 people, Qingdao University of Science and Technology in the domestic belong to second-rate colleges and universities, ranking about 300, if the school only according to 500 colleges and universities, the number of registered alumni in China is about 12 million.

2. Flow comparison (October 14, 2007 data)

Daily average PV quantity ≈5,544,000 IP ≈231,000 per capita PV ≈26.2

PV quantity per daily average ≈140,400 IP quantity ≈27,000 PV ≈5.5

The most recent week in the school ranked ≈517 ≈11044

We can see that the PV capacity of the seat is only 1/9 of the 1/40,ip in the school. Recently occupy the campus promotion is more fierce, so the IP volume than before, but a lot of PV per capita is only 5.5, it seems not to keep people. Based on all of the above data, we can draw a conclusion: the number of seats will not reach 1/10 of the school. Traffic is only 1/40 of the school, two sites are not at a height. Recall one months ago the ranking and flow rate than the school is still high, three months per capita pv≈12.4, it is obvious that its cheating behavior is very bad.

The school and occupy the two home can be said to be very coincidence, its founders were born in Tsinghua, all have study background, looking for investment when they are facing the redwood--exactly, to the redwood. All the way, the success or failure has been seen, the synthesis of the above data and the status of the site, the future can be a "vague" result: the seat is only 1% of the school.

The last solemn statement: The purpose of this article is not to elevate who, to belittle who, just as a mirror, together.