It's not a list of search and web ads.

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I have seen too many web sites and some website promotion programs, and found a very interesting, very bad phenomenon. Most companies take the site promotion program as a list of search engines and web ads, not a real website promotion program. We do not say that this list can bring long-term benefits to customers, can be sure that these companies can quickly make a part of the money.

Zhengzhou Branch dreams rely on a strong scientific research team and rich practical experience, the website to promote a very unique view. Branch dream Many experts think that the website promotion program is definitely not a search engine and network advertising simple list, but the entire network marketing all-round planning. Here for the moment do not discuss what the content of this proposal, simply say the process of writing website promotion program.

1 Research

An investigation of an enterprise's industry or region, including external and internal surveys of competitors and internal enterprises. Every industry, every region, every enterprise's specific situation is not the same. The foundation of a good plan is to have a clear understanding of the actual situation.

2 planning

To promote the framework of the program to have a plan, according to the different positioning of enterprises, enterprises in the environment, the different requirements of enterprises, from the overall plan for the whole program. As the saying goes: do not do things wrong direction. This is the truth, the first to have the right direction (planning), with the direction of the following strategy is much better, and will be very resource-saving.

3 Communication, Adjustment

After the program is made, communicate with the enterprise. The communication referred to here includes the owner of the business, the employees of the marketing department, the employees of the E-commerce department, the managers of various departments, etc. Listen to their opinions and make a detailed adjustment to the plan. Without the advice of these executives, it would be futile to have good programmes that could not be implemented.

4 execution

The program to the specific personnel to carry out, in the process may be related to the enterprise personnel training. Let them in strict accordance with the idea of the implementation of the plan, the middle of the resolute can not join their random thoughts.

5 Effect evaluation

According to the requirements of the implementation of the agreement, or the unwritten provisions of the line, the effectiveness of the program evaluation. For the next promotion.

In the entire website promotion process, the plan is one aspect, the key is the plan execution ability. Has the strong execution ability, the effect can come out, the enterprise also can see the effect.