It's not clear what you want your visitors to do. Web developers are liable to make five major mistakes

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Whether you are a master programmer, or a technology enthusiast, in the process of WEB development, always avoid making all kinds of mistakes.

If you make a mistake, you can correct it. But if you make some mistakes, you will bring great losses and regrets. Surprisingly, these errors are often the most common and easiest to avoid. Here are five of the most significant mistakes you'll need to be aware of.

1. "Reinvent the Wheel"

We understand that you want to make your site unique and differentiate itself from your competitors.

But you don't have to "reinvent the wheel".

Apple didn't design the iPhone from scratch. It is a smart smartphone made up of different microprocessors, lithium batteries, firmware, capacitive screens and all the packaging. Even its patented operating system, IOS, is designed to mimic the UNIX operating system.

So don't be ashamed to imitate someone else's website. Their website may also be modeled on other people's websites. Based on the existing, assembled, other people's wisdom to create, is human nature, but also the main way to promote the development of human society.

You don't have to ask yourself to design a website that is unparalleled and fabulous. Only need to look and feel than other sites above.

How do you avoid this error?

Find the site you like and the customer likes, learn about the style of the site, and experience the places you enjoy. Then type the keywords that are relevant to your business in Google and click on the first few results in the search list.

Visit similarweb.com and see what other sites appear in your vision.

At the same time, you can use a website such as ispionage.com to quickly understand what your competitors are.

You think you know who your direct competitor is. In fact, when your target users in Google based on search criteria to search for the site, is your real competitor. Competitors who use Google Adwords are keen to attract and gain the attention of your target audience.

2. It's not clear what you want visitors to do

When visitors visit your site, what do you want them to do?

Think carefully for a moment ...

In fact, only a few visitors do what you want. In the Internet world, the conversion rate of getting 2~5% has been very good. Consider that there are only 2 people in 100 visitors. Don't let that number down!

You need to define clear goals for your visitors.

If you're in a service industry and you want your visitors to call you, put your phone number at the top of the navigation.

If it's an e-commerce business: You might want your visitors to remember your best-selling product, or the most amazing sales.

Once you know what you want the user to do, you can design each individual page and the navigation structure of the site to try to achieve that goal.

Design a unified style theme for all Web pages and enhance the user experience of visitors on the site.

3. Think of yourself as a Web designer

Especially for developers who use Photoshop.

Using Photoshop to design your design more beautifully will waste a lot of time. There are many hidden factors that can cost you a lot of time, such as color combinations, font styles, font size, alignment, whitespace, and so on, which is easy for professional Web designers.

How to avoid it?

A better way is to hire a graphic designer. You can have a Web design contest in a website like 99designs.com to discover your favorite designers.

4. You understand that Web designers must understand

This is the other extreme of the problem. You may want to outsource all your work. But outsourcing designers may not know your business and your customers as much as you do. Do you know and understand all the requirements, but do outsourced designers know the final visual products you need?

How to avoid it?

You can use the Balsamiq or Mockingbird tools to create some wireframe. This allows you to focus on the experience of the visitor and can help you organize and structure your content.

This also gives your WEB designers a frame of reference that allows them to understand what you're thinking. It speeds up the process of building a Web site.

5. Build a Web site based on a custom platform

Unless you are building a Web application or SaaS Enterprise Web site, it is best to use a generic framework.

If you need to constantly update the content of the enterprise, you can use CMS, such as WordPress, Joomla, Drupal and so on.

If you want to sell an item online, you need a shopping cart platform, possibly with a platform such as bigcommerce.com, shopify.com, and Yahoo Store.

The main reason for using the widely used platform is that such a platform has good maintainability. You don't want only a few people in the world to update and upgrade your site.

Migrating from one platform to another is a painful thing to do, so choose your platform wisely.

If your site to the agent to build, must be invited to use their High-profile platform, do not use the agent's "patent" platform.

Conclusion

You may have known what the article mentioned before. But do you use existing knowledge to avoid these problems? Did you fall into the same trap again and again by not taking any measures to avoid them? Take a step back, review the problem carefully, and develop a strategy to avoid them, to achieve your plan.

English Original: 5 unacknowledged Web Development Mistakes