It's not easy to be a website ...

When chatting with many friends in the industry, you will talk about the projects that your company is doing. Among them, there is no shortage of excellent projects, but more is some I think there is no possible success of the project.

In fact, many people do the site is only a momentary impulse, think the internet is very simple, try it is no problem. Plus now the cost of building stations is getting lower and higher, many traditional industry people are starting to do the site, expect to have some harvest.

In fact, any industry is not so simple. In most of the internet companies I've seen, especially small and medium sized websites, most of them don't really know the Internet. Many companies just follow suit and see what others do themselves, lacking a sober mind and a sense of innovation.

The internet is a high-tech industry, not to buy a server, do a few web pages so simple. The website is first and foremost a media, if you do not understand the dissemination of communication, especially in the new media era, please do not build a website; the website is a network technology as the carrier of the media, if you do not understand the technology, it is best not to participate; most business models are based on the use of information to reduce production, sales, The principle of logistics cost, therefore, if you do not understand the service industry logistics, channels, sales, you'd better not build a website; The internet economy is a scale economy, most of which need to grow to a certain stage to be successful, if you do not have enough funds to support or have no financing experience, please do not do site , as with any traditional industry, how to break down strategic goals to everyone and achieve quantifiable, flexible control is critical. If you do not know how to manage knowledgeable employees, please do not build the site ...

There are many restrictive conditions, and if these conditions are not met, your site will have a bleak future. Your project is likely to be a "burn money" project, the difference is only the burning of their own money or investors ' money ...

Of course, it's not about asking a person to understand everything. But as a leader, there should be such a vision and ideas. In the formulation of corporate strategy, the consideration can be more comprehensive, but also to better reduce risk. In concrete execution, nature needs to be done by looking for a more professional person in a field.

However, most of the current site rollout, most of them will fade out of sight. By contrast, the models for successful projects at home and abroad are simple, such as Google, MySpace, Facebook, Flickr, Citysearch, and so on. Even if the portal such as Sina and so on looks extremely complex website, its core business model is also quite pure. I think a lot of people will be able to do the Web page like Sina. However, Sina's very strict news content control system, good interaction with the media, a huge accumulation of news data, efficient operation of the website publishing platform, etc., are difficult to replicate. In this sense, Sina's recent focus on advertising business strategy is undoubtedly extremely sensible.

Because only the simpler, the more concentrated strength, it is possible to reach the depth and height of others, the formation of industry barriers, and gradually to market monopoly. Monopoly to produce high profits, with high profits will be the pursuit of capital, enterprises can quickly grow. Moreover, the same is because of simplicity, the goal is easy to decompose, the implementation will be strong. This, for the resources are not very rich enterprises, is very important ...

There are many projects, entrepreneurs in the start-up time did not think of these problems, often in the face of difficulties found that many problems at all do not have the ability to solve, or do not know how to solve. At this point, many companies are often looking for diversification, the more complex business model.

The internet industry is a knowledge-intensive industry, not enough knowledge accumulation is impossible to succeed. The people or businesses that seem to be easy to succeed are misleading in the media. A closer look at the experiences they have before they succeed should be a revelation to us.

Before starting a business, you may ask yourself again: am I really ready?