It's not the outer chain.

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Lou at the beginning of last year's website to promote the overall situation said: "2011, SEO, into a ' hair outside the chain ', the network has become a ' hair outside the chain '."

But now it seems that the theme of the 2012 SEO is still "hair outside the chain", and most of the site SEO outside the chain of Commissioners can not be said not to work hard, but the effect is very few. So only pay attention to the external chain method, do not attach importance to the chain strategy, only pay attention to the number of chain, do not pay attention to the overall quality of the chain does not change the whole situation, which makes people do not think of the "diametrically opposite" story to:

My horse is very good, the Coachman is outstanding, the travel is sufficient, the opposite story is worth us ponder (network picture)

At the end of the Warring States Period, the Wei adviser Diliang, who had been instructed to serve his neighbour, decided to discourage his monarch from sending troops halfway back, see the monarch when the example said: "Today when I came back, in Taihang Mountain met a person, (he) is driving the wagon to the north, he told me: ' I want to go to the state of Chu." I said, ' Why do you go north if you are going to the state of Chu? ' He said: ' My horse is good. I said: ' Your horse is good, but this is not the way to the state of Chu! ' (he) said: ' I have more tolls. "I said:" Even if you have more money, but this can not go to the state of Chu. He replied, ' My coachman is very good '.

Various "hair outside the chain" method and related information flooded network

Outside the chain construction of the site is not the way--now a variety of webmaster forums and QQ group too much on the outside of the chain of specific practices, but we did not think, if only talk outside the chain method even in the whole idea has been wrong situation is still only to insist on, do not attach importance to the chain strategy, it is entirely the emphasis on their own coachman good, good horse, the fare foot, Completely disregard the direction of the wrong fable hero.

Indeed, the outer chain is important, the kind since others don't give us the chain, then we take the initiative to go out, using a variety of high weights, large flow of well-known brand network platform, to create more of their own site quality outside the chain of thinking is also true--the original chain construction is to achieve better use of network platform resources to promote their own web site URL goals, But if you do not speak the strategy, blindly simply "hair outside the chain" words, it is a thousand miles.

Zac said: "The chain is not sent out", in particular, the quality of the chain is not sent out, if your site outside the chain are sent out on their own, it can only prove your site outside the chain of work failure; If you stay in the "find outside the chain of resources outside the chain" level of seoer must be unqualified seoer.

Indeed, the outer chain is important, but the important thing to ascend to the website strategy altitude level, attentively do only then, you must according to the website development actual situation, completes a website feasible SEO outside the chain plan, causes it to coordinate with the website development Goal, and in the daily website practice unceasingly implements.

Zac has been emphasizing the use of carefully set link bait (original content industry site submissions, high-quality SEO software, event marketing, etc.) to obtain a high-quality site outside the chain (one-way links, high-quality authoritative sites, natural distribution, strong correlation, lasting stability).

This through the link bait to win the site High-quality outside the chain strategy is still not outdated, it is worth popularizing-especially in today's "SEO outside the link more and more narrow", because such a chain strategy to first soberly aware of the "world without a free lunch" this reality, And cleverly grasped the lack of quality content of all sites in the real dilemma, carefully set the link bait content (with painstaking research on the industry report, or users interested in topics, or consciously planning eye-catching marketing events).

Not hard to imagine, as long as you "link bait" content high quality, can really bring a certain amount of web site traffic, the other side will naturally meet you not too much of the site outside the chain requirements-and, so the chain is also in line with the search engine the most basic link natural distribution, is the other side really recommended the most basic standards.

And, although this "to win the content" link bait will be very tired, whether the planning implementation is not easy, but as long as the true continuous regularity of release, not only will bring the site to expect more distribution of natural quality outside the chain; More importantly, this constant link bait for the establishment, Create a website brand has a lot of help, it will directly bring more realistic access to the site.

Of course, it must be pointed out that to achieve this effect, the link decoy behavior should be the site's strategic continuing behavior, must be consistent with the site's phased development goals, and secondly must be content health, not pure "for link bait and link bait"--too much industry controversial topic ( such as the 3Q War when the kind of mutual fess to attract eyeballs, it is possible to truly achieve quality site links continue to increase, while taking into account the site good brand image construction of the original intention.

Admittedly, for the vast majority of small and medium-sized sites, such a continuous link bait strategy is really difficult to implement, but it is not completely no way to achieve-the key or to change the idea, from the actual situation of the site, the intention to do to do a good job.

For example, all kinds of webmaster website weight is very high, is to contribute to obtain high-quality outside the chain of the perfect place, but for about most of the site, the relative is not high. But just imagine if a medical website seoer constantly study the promotion method of medical website, and in the webmaster site successfully with outside the chain published contributions, further by some medical marketing website reproduced, so the link is not strong problem is effectively resolved it?

So decisive, the key is to change the emphasis on quantity, do not emphasize the quality of the "hair outside the chain" extensive mode, do it attentively.

In fact, all SEO blog has talked about the link bait, but how many people really study, and continue to invest in the site outside the chain of practice, and further truly "anticipate, small pen", from the site development height to sum up such a way?

This is the crux of the problem.

Remember Zac once said: his wife asked him in the "SEO actual password," the book, not afraid of others learn their own skills to lose their jobs, Zac Answer said: "Rest assured that most of them do not go down!"

Have to admire the foresight of Zac, this also vividly shows that the present seoer is not the method, but really thinking carefully, the spirit of practical practice. Lack of that kind of "anticipate, small pen" seo.

But the vast majority of stationmaster, seoer if do not learn the lesson from it, always conform to the word of the crowd, then Lou said "those who want to promote the site of the people died in the ' hair outside the chain '" will still be the 2012 most of the seoer can not avoid the fate of the Gouyn12 original, All rights reserved, Wenzing, reprint please use link form to indicate the article starting source http://www.gouyn12.com/seogw/240.html.