It's the best thing for you. On the choice of Advertising Alliance

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the many profit channels that stationmaster can use, the Advertisement Alliance is undoubtedly the earliest one mode that many stationmaster starts to contact to make money when making use of the website. Even in many webmaster sites to a larger scale, is still a number of profitable channels among the most reliable, most efficient and most stable way. and domestic and foreign many new and old advertising Alliance for the majority of webmaster use the website to realize the dream of making money to provide a variety of choices, so that the site even in the initial stage of development can bring profits for the webmaster.

The pros and cons of advertising alliances have both advantages and disadvantages, bringing about two impacts: on the one hand, the emergence of new and old advertising alliances at home and abroad for the vast number of owners to provide a lot of choices, greatly enriched the source of advertisers, for the increasing number of sites to provide adequate advertising sources of protection; But on the other hand, a lot of advertising alliance Operation Technology, Advertising quality, pay the credibility of the uneven, good and bad situation, to the webmaster, especially the choice of new owners brought a difficult problem.

In addition, the different advertising alliances focus on different, its good at the advertising field is also different, which led to a number of webmasters did not combine their own site users of the situation of targeted analysis and delivery, resulting in the flow is not fully utilized, the income is not ideal problems arise. In view of this, the author thinks: stationmaster must combine the actual situation of oneself website, choose and the Advertisement alliance that the user characteristic most conforms to carry on advertisement, can receive the return of the maximization, the so-called "suit oneself is the best", blindly follow a course, do not add the method of analysis is most undesirable.

Analysis of website traffic (user) characteristics

Website traffic behind is a specific user, different types of Web site content often led to the user's attitude to the site has a greater difference, analysis and grasp the flow (user) is the right choice for their own advertising league first step, is also the key. General， Web site traffic can be divided into the following two categories: 1. The content of the site is rich in content, SEO optimized, keyword ranking has a good effect, but the overall content of the targeted not strong to provide a wide range of information mainly from the search engine, the flow of this site often has a large number, but the loyalty of low, high jump rate, we call this flow as "Single-use traffic"; 2. The content of the website is concentrated in a certain field, the professional is strong, the quantity of flow is small, but the user is high, the return visit rate is high, the bounce rate is low, we call the traffic of this kind of website as "the repeated utilization flow". According to this flow characteristics of the division, the first thing a webmaster needs is to analyze and determine the flow of their own site (user) of what type, for the next advertising alliance to choose good homework.

Second, Inn, the best for their own

After analyzing and determining what type of site traffic is, then we need to understand the characteristics of each advertising alliance, analysis of their different characteristics of advertising, and then on the basis of the combination of the two to make a targeted choice for their own site, so that the value of the flow contains fully excavated.

1. High matching degree: Google Adsense

Google AdSense in all of the most outstanding advertising alliance is its high precision matching technology, in the industry is undoubtedly that it can provide to the site and content has a higher degree of matching than other ads, and thus more access to user clicks, At the same time, high division system and the exchange rate advantage of the U.S. dollar to become a popular AdSense popular advertising alliance. Based on this, it is more suitable for the "re-use traffic" type of site, Web site has a professional content, focus on a specific area, so that the whole station content has a clearer theme and guidance, so you can get a high degree of matching advertising sources, coupled with the content of the site to pay attention to the high degree of loyalty users, Can get a higher click-through, so that the flow value full play.

2. High clicks: Baidu Alliance

Baidu Alliance recent continuous improvement, so that the current proportion is quite high, effective click to get the unit price income increased. Most notably, it is able to provide more diverse advertising dimensions to webmasters, at the same time, the advertising area can be clicked wide, easy access to the user's clicks, and the advertising source to factories, machinery, entertainment, medicine and other more "Chinese characteristics" of commercial advertising, in advertising material design more visual appeal, Together, this makes it a one-time attraction for users and can attract a fairly high rate of hits. Therefore, it is very suitable for the loyalty is not high, but the traffic scale of the site, give full play to these "single use of traffic" value.

3. Strong pertinence: Taobao Alliance

Taobao Alliance and Taobao are closely related, whether it is its unique Amoy system, or its website advertising, after all, has a strong point--for Taobao to bring traffic, so online shopping is its main advertising theme. Combined with this feature, it is suitable for the flow of Web sites (users) need to have the habit of online shopping, to young users mainly for Taobao shopping has a strong ability to grasp, so can Taobao alliance to show the advertising attraction, click and follow the purchase behavior, to bring a good return to the webmaster. If you do not have the ability to buy online users, then you do not have to waste the advertising in the Taobao Alliance, to put ads before the full expected to the future earnings.

4. Quantity Value: Domestic union

In addition to the three main advertising alliances mentioned above, there are a large number of domestic advertising alliances, which like the A5 Advertising Alliance, A5, such as the soft outside the chain alliance, they are the leader of the National Advertising Alliance, with a very clear characteristics of positioning, such as games and window type ads mainly, advertising price medium, Must have a more substantial flow to get a good return on income and so on. The entry threshold for such alliances is not too high, very suitable for the use of SEO to get access to the site, using the search engine to bring a considerable amount of traffic, even if its loyalty is not high, but the full use of its quantitative advantages, the one-time value through the game window ads to use, it is good to make a profit.

5. Characteristic electric dealer: when every guest

To Dangdang, excellent network, where customer-prudential products, selling bags and other features of E-commerce sites for the representative, they launched the Advertising Alliance and its own operating characteristics closely related to the product sales as a commission basis, to the site to provide sales in return. To do this kind of e-commerce site advertising, the most suitable site traffic (users) must have a strong online shopping ability, for the network consumption has developed into a habit, and accept these network marketing of the electrical goods card, therefore, it is suitable for the site users and put Taobao Alliance has a certain similarity, Only in this way to get better clicks and sales, so that the site get a good sales commission, otherwise it may cause a low rate of return problems.

Through the analysis of the current popular mainstream advertising alliance, it must be webmaster, especially the new entry of the webmaster for how to choose their own, can bring a real high return to their advertising alliance has a new understanding, only know that, can be targeted, not blindly put ads, not waste advertising resources, To fully understand and grasp the site has the flow (user) characteristics, the choice of more easily access to its recognition and click of the Advertising alliance, the flow value maximization! This article by http://www.0571idc.com Original, reproduced please keep the source!