It's time for tech blogs to integrate brands

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As a part-time blog webmaster (also do other types), for the future of the blog I have not reported too much hope, not to say that I do not have the ability, but that the current blog living environment is indeed very complex, even if your content is good enough, you will also face a no audience embarrassment, because in the fast cultural era, Most people are not interested and have no time to read your tirade, but the blog is sentenced to death? I don't think so, at least from 36 krypton and the tiger sniffing net to the wind, the blog will still be favored by investors, and all of this realization is based on innovation and brand.

In fact, when it comes to innovation and branding, I think Lou and 36 Krypton are very representative of the blogosphere. Lou as a dedicated webmaster and search engine blog, in the webmaster crowd to enjoy enough heat, from the number of its critics, we can appreciate the popularity of the blog, and 36 of Krypton as a technology to get investment blog, its own profit model to pursue innovation, to get rid of the embarrassment of the existence of the blog to rely on advertising , set up an entrepreneurial platform to attract more investors, although the above two blog in the content of the different, but both have caught the blog the main point of long-term survival, that is, innovation and brand.

So in the current search environment, blog innovation should be from what aspects? I want to be roughly divided into 4 levels.

The innovation of its own development direction, the blog has been defined as the exclusive product of the youth of literature and art, that is, specific consumer products, and we want to rely on blog development, then correct the general positioning of the blog, like 36 Krypton pursuit of a seemingly less reliable internet entrepreneurship, perhaps more mature.

In the form of innovation, more information will be transmitted directly to the target population, without the widespread dissemination of information or the use of the so-called popular media for a single channel.

Product and information innovation, as Apple has said, the highest level of a product is to buy and sell a lifestyle, and the innovative expression of products and information clearly allows the blog's theme to be more deeply implanted.

The innovation of integration, in this is going to say a grid of electricity, as a science and technology blog as a theme, it in the integration of the removal of a lot of things that conform to the elements of science and technology, and left a lot of digital technology and skills, I think this go to its dross, take its essence of the integration method, obviously can make the theme of the whole blog more obvious

In addition, how do we do about brand building? Lou, Moonlight Blog and other It blog can give us some inspiration.

Master the main level of the user, just like before Lou to try some updates on the blog, when he volunteered to write some articles on the science and Technology category, click-through and focus on the heat will have a significant decline, and some of the webmaster articles are still popular, so, Lou in an interview, talked about his blog is Webmaster blog, Because only stationmaster can read his article.

A clear brand and the market connection, after all, bread and love must have, the brand construction stage is obviously more combined with the market, what the market needs, what is hot, and our brand will be aligned with the trend,

Understand the existing situation of industry competitors, because opponents are disguised friends, through their brand to nurture us to get more attention, just like the Chinese National Table tennis team Wolf Program, a certain degree of competition is necessary.

Consider the sales of blogs with a working attitude, because any one wants to do brand blog must understand their products (article, Flow group) of the clear characteristics, and according to these data for a certain pattern of development, such as 36 of Krypton's entrepreneurial platform, is clearly to gather more scientific and technological talent set up.

Control the use of the overall resources of the blog. Since it is integration, it is necessary to make full use of existing resources, but this does not mean that we need to give it all, in the consolidation, we must have an assessment of their total internet resources, under the conditions of the Internet media, public relations and network communication.

The last point is the practical use of brand building planning, do not daydream, nor give up any opportunity, but this is based on a pragmatic basis.

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