It's time for the toilet business.

Absrtact: Toilets have been one of the few places where marketing activities have not penetrated. Recently, retailers have come to realize the value of people's potty time. The time has come for the toilet business (commode commerce). November British paper brand Charmin a questionnaire

Toilets are already one of the few places that have not been infiltrated by marketing activities. Recently, retailers have come to realize the value of people's potty time. The time has come for the toilet business (commode commerce).

In a survey of the November British paper brand Charmin, One-third of respondents said they would use the time on the toilet to process mail, read or shop. At the beginning of the month, PayPal completed a consumer behavior survey that drew similar conclusions. 15% of respondents said they would use toilet time to shop on their phones or tablets during the holidays.

Retailers are keen to capture this opportunity. Earlier this month, Amazon and Procter and Gamble launched a promotional campaign called "Stall Mall," according to Bloomberg News. In four cities in New York, Los Angeles, Seattle and Philadelphia, items like toilet paper are displayed behind the door of the bathroom. Consumers can use Amazon's app-sweep to buy and get discounts.

This is just the tip of the iceberg, which is much milder than what happens next. Software engineers have developed algorithms. You can tap the sensor data from your smartphone to determine whether you are sitting, standing, walking or sleeping in a moment.

With this tool, retailers will be able to choose the right time to send you a product message. Perhaps soon, these algorithms will be fine enough to tell you when to go to the toilet. Then sell you information that suits you. So you know why Amazon Fire Phone has so many sensors and cameras!

Retailers are optimizing the shopping experience for this scenario, given that the time period for potty is often very short (with exceptional exceptions, of course). Including the optimization of payment methods, try to do one-click shopping. See here, Amazon receives "one key shopping" patent fee will not be soft.

James Ogden, a marketing professor at the University of Pennsylvania at Penn State, points out that the use of toilet shopping will be higher than the data shown in the survey report. In his own classroom tests, he found that only 3 of the 30 students did not play mobile phones while they were on the toilet. PayPal's survey results, although this percentage is low, but 61% of people do not have feedback questionnaires. He thinks it is likely that these people will use their mobile phones when they go to the toilet, but they are not willing to admit it because they feel nauseous.

Even the time to go to the toilet will be monitored, will it feel strange? But think of double 11 chop Hand Party's madness, I think more.