It's time to test the app industry's patience.

Recently found in mobile phone one by one app began metamorphosis, the common phenomenon is non-stop pop-up ads. A lot of the original pursuit of so-called product ideals, user experience of the app, pop-up ads appear extremely unprofessional-at least after the first pop-up let people can shut down the message, keep the bomb message can only force users to remove the application. I think this agitation may be a signal that the app's winter is coming?

More than two years of app market development, let us see some results:

1, mobile interconnection is just the beginning of the road, clumsy may not be able to win.

Two years ago, the industry almost rushed into the app market, and it seemed that developing an app represented a bright future. Developers have soared overnight, especially for iOS developers. Remember when many system providers said: Early one day to develop the early day to have the opportunity.

But what do we see in two years? Apps are not as beautiful as they thought, and app's path is not as flat as it might seem, and so far there have been few app dreams. Turn on the phone, we see the successful application of independent features only a few:

UCWEB, ink weather, business card almighty King, sing bar, beauty Mito, Flight Butler, also the micro-letter on the altar, as well as just dropped the altar of Weibo.

Contrary to the dream is the "channel for the King" Curse. Currently, there are 2 profit models in the app market: Burning investors ' money, app installation; It is reported that the installation of an app about 2 yuan, the market demand exuberant period, install an app even need 5 yuan, 8 yuan. Because, full 1 million means financing. This is a crazy and damned circle!

Even today, a good application opportunity has not disappeared, as the mobile Internet user base increases and bandwidth conditions improve, opportunities will only be better. But the screen and critical users, make a good application is definitely a miserable thing!

2, mobile Internet has not completely changed the pattern of the Internet, but with the Internet to complement each other.

Tencent in the smile Proud, Baidu in confusion, but Taobao tell us what? 360 tell us what?

Seriously pondering the mobile phone on the app, and the computer is basically irrelevant is: flashlight, camera, business card scanning, two-dimensional code scanning, maps, navigation, flights, dynamic games, mobile social. Almost everyone uses most of the non gaming applications are micro-letters and microblogs. Continue the habit of desktop system, we will choose Taobao, 360, WPS, Sogou Input method, fruit network, these desktop applications without difficulty to continue to the mobile phone. Depressed is Baidu, this queue does not have Baidu, Baidu only in the map and input method occupies a place.

The properties of these apps can get a crap-like conclusion: The mobile internet is mobile when the Internet is part of the Internet and is complementary to the desktop. If you want to make a stand-alone app system that has nothing to do with the desktop, you have to look for features that you can use when you travel, otherwise you have to consider synergy with your desktop, such as impression notes.

Single function has been respected, but the vast majority of single function products The biggest drawback is that the promotion channel is too weak, unless this function captures the user's real pain point.

3, two years down, it is time to test everyone's endurance.

The investors really did two years of the Celtics and suckers, like the American railroad construction and the western Gold Rush. In one respect, investors ' money drives the development of the app market, but so far the odds of getting the expected results are slim. How can tens of thousands of small, app-oriented start-ups face investors ' disappointment after they have exhausted their previous investment? How do investors face a distant deficit and seemingly difficult black holes to fill?

The time to test the patience of the industry, the time to shuffle, the winter is coming!