Iuni Mobile phone general manager resigned the new brand of domestic mobile phone or usher shuffle

Tencent Technology Guoxiaofeng October 27 reported another more than 20 days, Gionee investment set up by the mobile phone brand Iuni will usher in a anniversary, but interestingly, Iuni mobile phone at the helm He Junjun quietly resigned as general manager of the post. Tencent Science and technology from reliable sources learned that He Junjun National day after the resignation, is currently on leave, and the successor is from the positioning of the female mobile phone CEO cream Plum. Since the second half of last year, the domestic mobile phone industry has set off a wave of creating new brands, many traditional mobile phone bosses, have chosen to create a brand or set up an independent operation of the new brand, fully explore the Internet channels, Gionee Iuni, a plus, cool great God, Chup small black and other new brand mobile phones in this context came into being. In addition to the hammer and other newcomers to the aggravating, lively and extraordinary. But in the competitive environment of domestic smartphones, it is not easy to get a foothold. Once the sales failed to meet expectations, investors will gradually reduce investment and brand positioning adjustment, earlier into the Bureau of Small Chili, Big cola, etc. have rarely been in the mainstream market, starting next year, a similar situation will occur. Iuni monthly sales of less than 10,000 last year November 20, Iuni brand was born, playing with the slogan of young people this March launched its first product U2, with fresh appearance and fluent user experience, especially the Iuni OS refused to attract the eyes with strong and thick color, but to seek the fresh and elegant visual feeling, Plus 0 pre-installed let the system was born pure practice, at that time the market mobile phone application of the flood charges did attract a lot of attention. But the real market response still depends on sales. According to Tencent Science and technology, U2 mainly rely on the Beijing-east and its own electrical channels for external sales, up to now, half a year has passed, U2 average monthly sales of less than 10,000, the total amount of not more than 50,000, so that the monthly sales of millions mobile phone investment Fong Jinli seems a little embarrassed. He Junjun, the Iuni brand from planning to the birth of the main person in charge, whether the resignation and sales of the poor about the current is not known. However, as Iuni's only investment Fong Jinli, its President Lou Weibing originally planned this new brand when Tencent Technology said, to create an Internet mobile phone brand is very difficult, the only way is the product first through the market test. So facing the market, he chose Quality first, brand second strategy. Industry analysts pointed out that the market has been flooded with too many peers, iuni and not particularly stunning, even if it is not forgotten beginner-style product 0 pre-installed features, can only applaud not draw, and can not be traded to the market. For a new brand of mobile phones, the most important thing is to scale, to be cheap. The success of Millet is not its marketing model how innovative, but in the grasp of a certain time when the industry has made the lowest price of the same configuration products, iuni to millet anti-millet slogan should be in the price, rather than the so-called marketing model. In the case of U2 sales, Iuni hope that the release of the end of August this year U3 can save face, but the sudden little AI, let He Junjun some unprepared。 There are outside of the join of AI, once tried to change the brand positioning of Iuni, the future of planning tend to positioning women mobile phones, He Junjun and Gionee on this view was not agreed. If it is not the cause of poor sales, will this be the reason for He Junjun to resign? In this connection, Tencent technology to the He Junjun is on vacation, its no positive response, just said: I have left iuni, there is nothing to say, personal reasons to leave, the future will do some of their own easier things. and Gionee president Lou Weibing said to Tencent Technology, the road is still very difficult to develop, is still fairly smooth, iuni will continue to maintain the existing positioning and development, will not tend to women. For the new Lou Weibing, the CEO of Young Ai Mei, is also greatly appreciated. Cream Plum on the mobile phone industry has a deep understanding of its professional not limited to the female market. According to Tencent Science and technology, this frost not only as CEO of Iuni, but also after gionee the second Iuni investors, the amount of specific investment is still unknown. Up to now, Gionee has more than billion in iuni investment. Domestic mobile phone shuffle period near Iuni future will be, it is not easy to say, similar brand survivability is a concern. From the big pattern, the domestic smart phone competition is self-evident, some traditional handset manufacturers have firmly grasp the market position. According to GfK recently released August domestic mobile phone market report, although Samsung still maintain the first market share, but its share with Apple has declined, while the cool, Lenovo, Huawei, VIVO, Oppo and other domestic brands in the overall market share rose. Samsung accounted for a 16% share of the market this August, compared with a sharp contraction in the market share of more than 20% last September, according to GfK data. In view of this, Samsung Electronics has been suffering from the recent slowdown in smartphone sales growth in the Chinese market is also reflected. By contrast, domestic brands have risen to 11.3% from less than 10% last September, with Chinese brands in the third to seventh place, Lenovo (9.5%), Huawei (8.2%), Vivo (7.1%), OPPO (6.5%) and Millet (6.3%). In addition, Apple ranked eighth, with a market share of 6%. Careful users may also find that ZTE's mobile phone has fallen out of the top ten this month. Not only that, in more than 2000 yuan in the high price of mobile phone market, vivo, Huawei and other domestic handset manufacturers have also achieved a rapid increase in share. In this regard, some analysts believe that the golden age of domestic handset manufacturers has come round. But at the same time, some of the development of independent mobile phone brands will not double-dipping, on the contrary, as the market hostage opponents of the strategic means, as well as the owner of the brand gradually improve the background, it will become the first round of domestic mobile phone shuffle object. In this regard, the market Research institute Saino vice President Sun to Tencent Technology, for the new mobile phone brand, the model is not the core, the electrical business approach is only surgery, the key or look at product strength. At present, product differentiation is difficult to find, operators do not take the initiative to sell the bigBackground, the fight is the essence of business, goods good. From this perspective, Huawei's glorious shipments have been in the lead, followed by ZTE's Nubia and Cool gods, which are less than sales, while sales in the US are about 5000 to 10,000 a day, about 30% of total sales, and more than 2000 for the first-ever-shipped hammers And after the war of saliva sales tend to stabilize, in addition to a lot of electrical goods sales are not ideal. Second, the carrier policy to a large extent determines the market structure of smartphones. In the fierce market competition, can get the operator terminal subsidy or can be bundled with operators to sell mobile phones, not only can significantly increase sales, reduce production risk, but also to the enterprise to bring higher profits. Some analysts pointed out that the independent electrical goods in addition to the strength of individual several can support, the future will be too much to fear. The current domestic mobile phone competition has been unusually fierce, the enterprise mass exit market trend has become inevitable. Huawei Terminal Chairman Yu has said to Tencent technology, the future of mobile phone manufacturers can survive on 3 to 5. So, who can win in the shuffle? According to the Ministry of Statistics, by 2013 has filed more than 700 domestic mobile phone manufacturers. However, in 2013, China's market sales reached less than 30 brands in 1 million, total sales in the market share accounted for 90% of the remaining sales of more than 300 brands, its total sales of only about 40 million, of which more than 80% of the sale of domestic mobile phone brands, annual sales of less than 100,000. In fact, many domestic mobile phone companies have been living beyond their means, leaving the market is only a matter of time. It is reported that after the Iuni, Frost Plum CEO, Little AI mobile phone will not be a new product, the future can be imagined. Authorities predict a large number of mobile phone brands will face delisting or adjustment by the end of next year.