Absrtact: Iuni OS has been installed Samsung mobile phone February 18 Morning news, Gionee mobile phone investment by the Internet mobile phone company Iuni Technology yesterday officially announced the launch of Iuni OS public test. This is a mobile phone operating system ROM based on two development of Android native system, the interface is refreshing
Samsung phones with Iuni OS installed
February 18 Morning News, Gionee mobile phone investment by the Internet mobile phone company Iuni Technology yesterday officially announced the launch of Iuni OS public test. This is based on the Android original system two development of mobile phone operating system ROM, the interface is refreshing, third-party application 0 pre-installed.
Most of the smartphone ROM currently on the market is being preloaded, benefiting from the application of distribution channels. The Iuni OS apparently chose the opposite path.
"At present, a large number of Third-party applications pre-installed on the market, in essence, only the manufacturer's own commercial profit behavior, and consumer demand benefits." He Junjun, general manager of Iuni Technology, said, "The Iuni OS will completely return the application option to the user." ”
"Subtraction" for cell phone ROM
Last November, the Iuni brand was officially released, hoping to gain success in a niche market for "young people" by learning the model of millet mobile phones. Iuni OS is the Iuni technology in the establishment of Internet mobile phone brand on the road to take a substantive step.
Although the current mobile phone ROM market many products, but taking into account the user Word-of-mouth, mature stability, service integration and other factors, really influential ROM products in fact, only millet company MIUI, which makes the user's choice is very limited.
Iuni Technology Product Director Liu Shu said the Iuni OS's goal is to become a user-approved another influential mobile phone service system.
Unlike most mobile ROM on the market, Iuni OS has chosen to use "subtraction" to attract users. The Iuni OS not only has a refreshing interface, but also does not preinstall Third-party applications. According to Liu Shu, Iuni os discarded some flashy function modules, through the reconstruction of some basic functions to optimize, making the whole system more stable and smooth.
Non-pre-loaded third-party applications are the most prominent differences in Iuni OS. Most of the mobile phone ROM in the market is actually pre-installed a lot of third-party applications, by changing the application distribution channels, these mobile phone ROM can charge a lot of money. But Iuni os but the opposite, hope through clean, refreshing characteristics, get the target user's favorite.
Iuni Technology general manager He Junjun said: OS is the decision Iuni technology brand differentiation of important products, the company hopes to lead through this product to win the user's approval.
The Iuni OS has already launched five beta versions, with more than 200 users involved in the test earlier this month, and will experience a massive user test after the opening of the download this 24th. Currently, the first beta OS supports only Samsung I9500, and will fit 20 popular Android handsets including Millet 3 and Samsung Galaxy Note 3.
Mobile phone profit exploration
In the release of cell phone ROM, Iuni technology also revealed that the Iuni OS mobile phone products will be released this year, and is expected to be listed in April sales.
He Junjun said that Iuni technology hopes to build brand influence through the first generation handset product, lets the user understand the company brand clearly. "We don't expect the first generation to make much money. ”
Iuni Technology originally planned to release products before and after the Spring Festival this year, but because the product's industrial design in the manufacturing process is difficult, and forced to delay for some time. He Junjun says the company has already solved the problem.
He revealed that the mobile phone products listed will still be able to access the hardware premium by industrial design. In addition to hardware, mobile phone accessories, access to Iuni OS services will also become Iuni mobile phone's profit source.
He Junjun said that the future Iuni mobile phones to rely on operating services to make money. "By providing services that young people like, such as gaming operations, browser operations, online reading, and so on, Millet has proved that this is a viable direction." ”
In fact, there is no small threshold for making money from operations. Millet mobile phone jumped red, the domestic handset manufacturers follow the introduction of a lot of new brands, but so far have not reached the height of millet mobile phones, sales and the size of users are less than millet mobile phones.
He Junjun is not worried about these challenges. He said that on some of the mainstream electric platform, some new brands of mobile phone sales have been ranked relatively forward. "This shows that consumers ' awareness of new mobile phone brands is improving. ”
He Junjun also said: "In this era of pay attention to Word-of-mouth, as long as the product is good enough, enough characteristics, there is hope to open the market through the Internet channel." ”