I've received billions of years! Secrets Lang Lang

Core tip: Lang has admitted the answer we didn't ask for: "75 million yuan a yearly income--actually, it's been developed almost already."　　Lang Lang's "gold" in contemporary China, the best combination of classical music and business operations in the modern era, in order to allow Lang to become today, his parents, brokerage firms, professional mentors and sponsorship brand for many years. That night (of course you know the night), Lang was in the middle of the "Bird's Nest" and countless fireworks bloomed. That seems to be "heaven Omnipotent", and on the feet of the Adidas special edition of the sneakers is simply to each other, the stars bright.　　Later he said, this is "8 minutes of eternal life." This moment, China's 45 million piano children in Lang's soul possessed.　　What he played with the little girl ("The Starry Sky") was no longer important--it was just an industry-winning background music, an aria for decades of Chinese "piano Fever". The world's hottest Chinese pianist, China's most lucrative art brand, was at the center of the Times last year with 150 million dollars in the second place in Forbes ' Chinese celebrity income list. 5 days before the opening ceremony of the Beijing Olympic Games, we met Lang's third time. He used the golden finger of the piano to point to our "Chinese entrepreneur", "Don't get me wrong, I'm not a businessman, I'm not a business artist, I don't have much interest in business and money, I just play the piano." "Even those who think that Lang is flashy, exaggerated, self-centered and too commercialized have to admit that, technically, he is a genius," he said.　　Lang is 26 years old, 23 years ago, he was ready to be a star--3 years old, after watching the animated cartoon "Cat and Mouse", Shenyang boy Lang is conveniently at home that "Xinghai" brand piano pop Liszt, he did not see his fingers have blue-chip light, but others have seen. 23 years later, he appeared in front of us, with a fashionable explosive hairstyle, a black Armani suit, chewing gum, and a smiley face that looked like a fashion icon.　　When he spoke, his fingers were pounding on the table like playing. Listen to his fate. Symphony: The 14-Year-old to win the Tchaikovsky Piano Competition award, after the United States to further study, division from the Philadelphia Curtis School of Music Dean, the famous pianist Graffman. Three months later, the latter recommended him to sign up for the famous IMG brokerage firm, and Lang's business value-not just artistic talent-began to get the attention of mainstream Western society. Many years later, Lang said he would be proud to add: "That is Tiger Woods's signing company." "(because he is underage, is lang Father Lang to be allowed to sign the word for him in the contract.) This is much better than the beginning of Lang's predecessors. Lang has never been China's first piano genius, and certainly not the last, but in his previous days, no matter chengzong, Xiangdong or ShikunHave had such a perfect encounter. What would be his fate if Lang was not born in the 80 's and long in the end of 20th century? Some people say that the miracle of Lang is not only the miracle of music, but also the miracle of China's economic and commercial consumption, more accurately, is the great contrast between economic development and cultural lag. Lang is happy to admit it. "My success is related to the background of the Times, and it is even harder for chengzong and Shikun to succeed in this field in the context of that era." "He said to the Chinese entrepreneur," and I am all together, I also work hard, my father, the people next to me are also very exquisite, my background is also strong--the first person, my American teacher Graffman is very hard.　　"His artistic career also encountered some more thunderclap names: Baren Boim, Aschenbach, Agrich, Bernstein's daughter, Wagner's great-grandson, Rachmaninoff grandson ... Today, Lang is the most influential and commercially valued Chinese pianist. He signed a partnership with the Berlin Philharmonic and the Famous Five American orchestras, performing 140 games a year, averaging 70,000 euros per performance. He is also Audi, Sony, Montblanc, Adidas, China Merchants Bank and other more than 10 brands spokesperson. After Lang Dad and professionals to verify the number is: each advertising endorsement of at least 5 million yuan. In addition, he has published 4 albums, 5 them albums, two autobiographies, with a corresponding royalty income. Take "son of the Yellow River" as an example, "It has sold 130,000 copies in mainland China, and has kept the best sales of classical records for two years."　　"Global Record (DG) China's classical director Tan Jihao said to the Chinese entrepreneur."　　His parents, brokerage firms, personal teams, professional mentors and business brands have paid off and tempered them for years to make Lang Lang his day. "Do you think you're a money-making machine?" he said, not liking the word, saying, "I am the most valuable, a VIP." "According to conservative estimates, from 2005 to 2008, Lang's annual average of at least 100 million yuan per year, the sum of the classical music and commercial operation of the model." But Lang was not lost, "all the artists told me, you just play the piano well." It's too realistic for you to play badly and have nothing. Money does not bring piano, but Jean can bring money, it is so simple. "For the rise of China's economy, Lang's understanding is:" Listen to the Western Opera more people, may indicate that really rich. Listen to the piano person's many, can not explain what, the piano is always China's big hot.　　"[Page] two days: the most lucrative business pianist Lang Dad loves to say:" Our family Lang is a large quantity, but Lang's artistic sensitivity and talent will be too much commercial performance swallowed up? If Lang is a big cultural brand in the era of China's rapid economic development, he and any other company, there are bosses, assistants, accountants, lawyers, partners (Lang in his autobiography, "The Story of"), said, "inAt home, my father is my boss, abroad, I am his boss ").　　Lang Lang's income includes concert performance systems, endorsement of branded systems, and recording and book royalties, said Li Ning, China's broker. Keeping a close interaction with the public and the media has always been the position of the brokerage team to the Lang. In the classical music world, even though the fame has long been a high-end classic market, it has been played as a popular music idol from the very beginning. "Lang Lang's connotation is the value of his spirit and gold content," Li Ning said, "as the extension of the personal brand of Lang, we consider as long as he can catch up to which people, which class, we will do, we must let more people hear, see Lang played piano." This coincides with Lang's ideas and style. "Of course, an oriental face is very difficult to recognize in classical music and the global business world," he said. "Until now, they still feel the Chinese music is too shabby, I always have to defend."　　Lang said, "I want to use my music, my yellow skin to tell the world, China is outstanding, the Chinese are excellent!" Lang also said: "Chinese people in front of foreigners are too honest, in front of foreigners to be cool, we must be good for the Chinese!"　　He became the piano Liu Xiang, the piano Bruce Lee. "Lang is now at an elevated stage and has a strong influence abroad, and he sometimes likes to be used as a spokesperson for the Chinese symbol," he said.　　"Yang Jingmao, vice president of the National Theater, told Chinese entrepreneurs." In June this year, the Philadelphia Symphony Orchestra returned to Beijing, where they visited 35 years ago, repeating its repertoire: Beethoven's "The Countryside", the Piano Concerto "The Yellow River" and so on. It was Chengzong, who was working with them, this time lang. Essenbach, the music director of the group, was a bole at the age of 17 when he found him, "I have been very concerned about him, repeatedly give him some music advice and ideas, do not want too much commercial performance to eat him out." "But, in fact, it is clear that the business performance is the most stable source of economic work for Lang's professional performers."　　Although Lang has signed a brokerage firm in the third month of the United States, it is not Yimapingchuan. "Don't think you signed a brokerage firm and you have a broker," he said. That's not what happened. That's just opening the door, this battle is going to fight their own one! Lang Dad said to Chinese entrepreneur. A long time after Lang's signing IMG, there was no project for him. "I think it seems that people who look for a brokerage firm have never been helpful to me. "The desire for success and opportunity of Lang has repeatedly called to urge." On one occasion, Lang said he wanted to perform at the level of the Chicago Symphony Orchestra. The brokerage firm replied: "You have at least 10 years to go." "It was a bit of a Langrang in the interview," they just didn't have faith in me and didn't believe a kid could play that well. Then I will fight for it, there is no way to win. "If Lang's fate is so, we will certainly not see him at the opening of the Beijing Olympics, even if his fingering is higherSuper, eloquence again outstanding, smile again kind. Career turnaround in 1999, at the Chicago Lavinia Music Festival, 17-Year-old Lang's replacement performance, stunning audience.　　After the concert, he received 4 invitations from the five largest American orchestras, Chicago and Philadelphia, and stepped into the avenue of stars. Lang Dad recalls: "Since then, we have been playing after a rehire, rehire, and then opened, opened."　　Our performance is in fact completely without the agency to worry about, we played a rehire automatically came, all the seller's market, what else? Carnegie Concert in the United States Chairs performance, the average attendance at home and abroad performances of 85% "performance" so Lang Lang became the orchestra and performers favored the Reds. Like a snowball, Lang also began to participate in various sporting events, music festivals and corporate concerts. At present he is in the European and American performance price is 70,000 euros per game, "also because we are good at the box office," Lang Dad said, "so we are divided into each game, the proportion of about 30%." and "Just normal price", Lang father specifically affirmed. So far, Lang's highest performance has reached € 160,000. "We sometimes perform for the corporate annual meeting in Europe and America, a small one and only one concerto for more than 200,000 euros."　　"Lang Lang's top corporate annual appearance price comes from a short time ago in Germany, the appearance fee is 280,000 euros." From 2005 to now, Lang's almost every two days a commercial performance, conservative estimates also have billions of yuan income.　　(in terms of its growth rate, can be counted as a very competitive SME?) Lang is becoming more and more red. Let's take a look at his latest schedule: the opening of the European Cup at the end of June. July, touring the United States, the autobiography of the market, but also launched a new album "Lang's Magic." July 30 returned to Beijing, launched the "Favorites and Treasures" album. August 6, attended the Tiananmen Square torch relay. August 8, attend the opening ceremony of the Olympic Games. August 19, the top ten pianists in the National Grand Theater to play "China Piano night." At the end of August, the Olympic propaganda film "Lang's song-dedicated to 2008" promotional activities.　　In the middle, he returned to Europe, at the Salzburg Music festival with teacher Boim staged four hand, the next day flew back to Beijing to publicize the new album. For an artist, this schedule of events is incredibly tight. Lang has even had to keep fit every day during his stay in Beijing to cope with heavy work. "But if you are going to show up with the Chicago Symphony Orchestra at the opening of the Walk concert and the Lavinia Festival, you will have to do it at the closing ceremony with the Berlin Philharmonic," he said. "The schedule is a bit tense, but it's what many pianists are dreaming of," Lang said with a smile. I have the chance, so I have to do it better. "The pursuit of success is not a bad thing, but Fou said:" Music is not a game. "Even now, Lang is still scared-what if the occasional factor didn't happen?" said Yundi."Peerless double arrogance" is always compared. Two people of the same age, once wiped the same gate, now Yundi has left the DG Record, Columbia Brokerage company, he exclaimed: "It is still not easy to become famous, the world's pianist too much, I really lucky." "Lang's optimistic character is naturally fit to enjoy this kind of luck. "When I signed or walked down the street, I was greeted by a movie star, and it was great!" he said. Liu Ruilin, a Chinese edition editor of the trip to China, said, "in cooperation, we feel that Lang is very approachable and more superhuman in self-control." "I can control the harmony between art and business," Lang admits. You can't get out of control. The piano must be crazy, I'm not crazy about money. It's a good thing to practise music, crazy to make money. Lang Lang was out of control. In July 2006, he canceled the second half of his performance at the German Bad Kissingen music Festival. A series of performances were subsequently canceled and the rest was concentrated. Lang said he likes pianist Gould, but if he's as secretive as he is, he refuses to live, "Nobody sees me.　　He suddenly wonders, "either day I will sit at home playing the piano, and then there are a lot of cameras aimed at me, through the Internet, my playing can be heard all over the world, see, I can receive the appearance fee ..." As for "business swallowed up", Lang has some helplessness: "It's not what I want, but I have to." Classical music is such a business model, it depends on commercial sponsorship, depends on what you do. "Lang's development is not excessive? Li Ning admits there is a problem. "We try to protect him. Afraid he is too tired, now the business play from 2 days to 3 days. "Lang Dad Love said:" Our family Lang is a large quantity, but then to "change the style of play, take the boutique route." At the end of this August, Lang has "no longer interviewed, and is concentrating on the piano". As of June 1 next year, the new contract for Lang and Columbia brokers will come into effect, and the annual performance plan will be reduced to around 70, with all the cooperation targets set for the world's top orchestras, which will no longer be considered by the leading orchestras. ”