Jadeite dynasty accumulated turnover exceeded 300 million mark, accelerate the promotion effect of Yunnan stone industry branding

Recently, Yunnan first to jewelry sales processing E-commerce platform--Jade Dynasty, line online cumulative turnover exceeded 300 million mark, become the only one in Yunnan through E-commerce platform to achieve sales of more than billion jewelry sales enterprises. This means that using the Internet platform to carry out multi-channel trading mode under line, or will effectively promote the construction of Kunming stone Industrial structure optimization and transformation, further improve the whole Yunnan province stone industry marketing structure, accelerate the formation of Yunnan stone industry branding promotion effect.

According to the founder of the Jade Dynasty, Yunnan Animal husbandry and Trade Co., Ltd. General manager Yang Muren introduced, the Emerald Dynasty E-commerce trading platform since 2008 official operation so far, through the online platform cumulative sales of tens of thousands of pieces of jade, sales amount to break 300 million yuan, of which about 60% of the merchandise is directly through the Internet transactions, Sales of Jade Jade sent to more than 300 cities nationwide, and even some of the merchandise directly sold through the online trade in Canada, the United States and other areas, the Emerald Dynasty has become the largest one of the jewelry in the domestic platform.

"Yunnan native jewelry Jade enterprises abound, but the real through the business model online marketing enterprises are few." "For the current development of the entire stone industry electric platform in Yunnan, Yang Muren that, although Yunnan has been known as the Chinese Jade Jade" distributing center ", but the formation of a nationwide brand management, can" say "the name of the leading enterprises are very few. In the face of the growing maturity of E-commerce platform in China, compared to the traditional operating entity stores, the Internet platform is more easily accessible by more consumers, and as long as can ensure the quality of goods, online platform to operate properly, then through E-commerce Platform for marketing jade enterprises are often more quickly recognized by the market.

In addition, Yang Muren said that in June this year will be the electrical business headquarters from Ruili moved to Kunming, combined with Kunming as a provincial capital city unique location, information and other advantages, further E-commerce platform to the domestic more regional marketing. Headquarters moved to Kunming will be the main bearer of jewelry products online trade promotion, jade Recovery and identification and Jade Jade Exchange platform to build and other functions, but including pictures, raw materials processing and logistics distribution, such as Jade E-commerce marketing model of the core work will still be based on Ruili base to carry out. The relocation of the headquarter will further strengthen the exploration and exchange of the online trading mode of the local jadeite jewellery enterprises in Kunming, thus speeding up the brand development of the Kunming Stone industry through the online multi-channel mode of trading.