Japan Lotte selected Paris as a European research and development Center, France has the opportunity to develop?

Asian technology leaders like Samsung and some French stars can build technology centers in Paris. Has France finally got the chance to start taking a place in Europe so that international companies can set up their research and development headquarters here?

The electric giant Rakuten has chosen Paris as their research and development center in Europe, which is clearly evidence that France has the top talent and financial support from the Government, which is very attractive to research and development investment. Rakuten's center in Paris will be their third research and development center. The first two were set in Tokyo and New York.

Rakuten expects the new center to complete a number of "data analysis, fraud prevention, multilingual, referral systems, image processing, user interface, and online to offline (O2O) of the transformation of E-commerce revolutionary project."

One of the world's top E-commerce sites, Rakuten, a Japanese company, has already had a sizeable expansion in France, In 2010, the purchase of a local electric company Priceminister at a price of 275 million dollars, and began employing employees, expanding in other parts of Europe, acquiring Tradoria in Germany and acquiring Play.com in the UK.

The latest big acquisitions, in addition to the chat software Viber 900 million dollar purchase, the other 200 million dollars to Amoy Viki. There is no doubt that this will help Rakuten consolidate its position in Europe and elsewhere.

Of course, Lotte's European CEO, Pierre Kosciusko-morizet, co-founder of Priceminister, has maintained a very high optimism about the opportunities for development in France, including the overall development opportunities in Europe.

"France and Europe have the world's leading culture, business and technology. The world's first PC Micral N and the recent rise of computer image processing (CG) technology has originated in the region. There are high-quality engineers and developers across France and throughout Europe. Opening a research and development center in Paris is a perfect performance for Rakuten and a measure of success for the company in France and Europe. ”

This column is written by Trista Bridges and posted on the Rude Baguette blog.